A good website and a good business seem to be two entities that are not in conflict. IX.XII.X.XI.八一VI. Chinese X.w亻w.8亻1亠zw乂.亠c乆om

But in reality, there are many points of conflict!

To do a good job of the website, this is the idea of the founder of the website, in order to achieve the idea in his heart and make a perfect website. Taking Autohome as an example, if it is really done in the way Li Xiang has in mind, then the so-called advertorials and advertisements do not need to be saved.

This affects the experience of the users of the website.

But the enterprise is different, the purpose of the enterprise is to make a profit, in order to create a greater profit, the website is only a carrier of profit. Compared with a website with an excellent user experience, if it can't bring greater profits, then it is not as good as a website with an average user experience, at least that kind of website can allow enterprises to obtain due advertising revenue and channel income.

In fact, this relationship was more prominent in Baidu, the largest search engine in China in later generations!

Baidu's PPC is not for the convenience of users, but for Baidu's profits.

There are pros and cons to this model, but from the perspective of the website leader, the pros definitely outweigh the cons.

Of course, Autohome is different from search engines, at least for now, it is not suitable for bidding rankings, because users' reputation for cars and purchase choices are the factors that affect the ranking of cars the most.

Seeing Qin Zhiyuan fall into deep thought, 6 Heng seemed to point and said: "Only when the enterprise is profitable can it bring better development to the website, but if the website is done well, it does not necessarily give the enterprise greater profits, and the relationship between the two can be clearly thought out by Mr. Qin." ”

Qin Zhiyuan is a smart person, he can graduate from Harvard University, and successfully work in many well-known foreign companies, and his high IQ is beyond doubt.

Almost at the moment of 6 constant dials, his heart lit up.

Qin Zhiyuan stared at 6 Heng with blazing eyes, and couldn't wait to say: "Please also ask Mr. 6 to make it clear, you have already pointed it out to me, but at this moment, I want to know some shortcuts." ”

6 Heng pursed his lips and smiled, he was really greedy for cheap. But you don't have to be stingy, and it's okay to say something.

"As far as I know, after returning to China, Mr. Qin did not serve as the president of Autohome for the first time, but first worked as an operation officer at 265 Internet Navigation!"

Qin Zhiyuan nodded. His resume is very transparent, and anyone who is willing to know about it can know it, but I didn't expect 6 Heng to specifically understand these things.

It seems that 6 Heng really attaches great importance to this part, and even understands his own information so clearly.

6 Heng said: "Since Mr. Qin has been an operation officer for Internet navigation, then you must be very clear. Netizens are easily guided by the Internet navigation page when choosing a certain type of website, what to do next, presumably Mr. Qin should know better than me!"

"Navigation?" Qin Zhiyuan muttered to himself, then frowned and said, "But now the famous Internet navigation has no search for automobile websites!"

6 Heng wanted to say no, but there could be, but Qin Zhiyuan instantly burst out laughing.

"They don't, but as long as we give money, I believe they are willing to do such a classification. C.{0,10}O.{0,10}M45 navigation, 5566 Internet navigation, these will be my next goals. Luckily, I knew some of my peers when I used to be an operations officer. Take my word for it, there's nothing wrong with that. ”

6 Heng also smiled and said: "That's true, Mr. Qin can think about it, when the time comes, those netizens who are looking for car information but can't find a website, or users who love cars, want to find a website, and see you on the Internet navigation for the first time, then it will become inevitable for them to enter the car home." ”

Qin Zhiyuan was very excited, he didn't expect that the decision he made would bring him enlightenment like an enlightenment.

When he discussed with Li Xiang the changes that Auto Merchants Hui might bring to Autohome, he felt that 6 Heng, who proposed this creative plan, was extraordinary. It is very insightful for China's e-commerce.

This is also the reason why he wants to sit down and have a good talk with 6 Heng.

But in fact, deep down, he didn't really want to get something useful, after all, judging from the data, this is just the owner of a private entity.

And only eighteen years old!

But after a conversation, no matter how humorous it is, it is 6 Heng's humorous means of chatting. Or the method he proposed casually but made himself feel as if he heard thunder on the ground, which made Qin Zhiyuan excited.

This is really a genius-level figure, and compared with Li Xiang in the technical field in terms of enterprise management and operation, both can be called geniuses.

"What's more, what's more?" Qin Zhiyuan said impatiently, his eyes as if they were glowing.

6 Heng stopped talking. He pursed his lips and pointed to the beautifully packaged tea box on the table.

said jokingly: "What Mr. Qin said before was to invite me to drink good tea, and no matter what Mr. Qin's tea-making skills are, but I haven't smelled the fragrance of tea until now." ”

Qin Zhiyuan was stunned for a moment, and through 6 Heng's words, he realized how unbearable he had been before.

With a wry smile, "Let 6 always laugh, it's really happy to see the hunting! Let's boil the tea first and talk slowly!"

As he spoke, Qin Zhiyuan's hand also began to move, lit the electric stove next to him, and when the water boiled and bubbled, he put a small spoonful of salt down.

Qin Zhiyuan said that the tea-making technique was not good before, but no one can find fault with this proficiency.

When to add salt to taste, how to make tea, and how to control the heat are all handled in an orderly manner.

6 Heng looked carefully on the side, and he would also say some practical methods in his mouth, compared to drinking tea, it was more important to show the way for Qin Zhiyuan.

"A scientific management system is not a small number of people, but a system. I encountered a situation at lunch today, and I can now share it with Mr. Qin. When I sat down in the lobby and waited for you to come out of dinner, there was a magazine that I had flipped through and had not put away. It's a five-star hotel, and it stands to reason that this won't happen, if Qin is always the owner of the hotel, then what would you do?"

"Looking for the person in charge?"

6 Heng shook his head, "The so-called relative person in charge is actually just a low-level employee, from the perspective of the scientific management system, what you should do is to ask the management, whether there is a problem with your management system." Some people may think that making a big fuss, but being a business is never afraid of excellence. I am dissatisfied with Mr. Qin, as the boss of two companies, I have a deep understanding of this point, and it can be regarded as a matter of experience! How to implement it on Autohome, this is Mr. Qin's job again, and I will say that it is about the same. ”

The tea soup went from boiling to cooling, and the conversation lasted from noon to evening, during which it was not just 6 Heng who talked about it, Qin Zhiyuan would also put forward some of his views and experiences, compared to 6 Heng, he experienced a lot of things.

This is also a normal communication, and it is good for everyone!

(To be continued.) )