499 Opening Battle
On the one hand, there is a menacing comic book adaptation superhero movie, showing the potential to sweep thousands of troops, but encountering a sudden whirlpool of controversy, casting a shadow on the future; on the other hand, there is a B-grade series of movies with weak family backgrounds but suddenly becoming a nouveau riche, eager to achieve better results but still lacking confidence, benefiting a lot from the news storm and the prospects are bullish.
Just a month ago, the mainstream media was generally optimistic about the box office explosion of "Thor", and even looked at $100 million on the opening weekend, and "Speed and Excitement/Emotion 5" were not at all on the same level, and this contest of disparity in strength could almost be said to be unsuspenseful;
Magazines led by "Variety" believe that the winner of the opening battle should still be "Thor", they believe that this work can achieve 93 million to 98 million box office results in the opening weekend, and still retains the possibility of hitting 100 million US dollars, but compared with the previous strong momentum, the pace is still inevitably affected.
The direct reference to this data is 2008's "Iron Man", as the first film in the series, it was almost a similar situation back then, and Robert Downey Jr.'s comeback after many years of silence was highly anticipated. In the end, the box office figure for the film's opening weekend was 98 million, and it did exceptionally well in North America with a box office of 318 million.
Now it's Thor's turn. The mainstream media is generally optimistic that it can inherit the fine tradition of "Iron Man", and the total box office in North America is also on par with 300 million.
On the other hand, "Variety" magazine also believes that the opening weekend box office of "Fast and Thrill/Love 5" should be around 75 million to 80 million.
Two years ago, the fourth part of the series was restarted, debuting in the first week of April 2009, and the opening weekend earned 70 million US dollars, which was really amazing, but unfortunately due to the drag of word-of-mouth, the lack of stamina, and finally the cumulative box office in North America was only 155 million, but thanks to the outstanding performance of the overseas box office of 200 million, Universal Pictures still made a small profit, and the fifth part of the series was put on the agenda.
From a professional point of view, the public opinion storm of "Lanli VS Chris" looks vigorous, but the energy that can be converted into box office data is very limited.
First, these two people are both rookie actors with limited influence, if the "stand-in door" broke the news, and the duel between Lan Li and Natalie rekindled the war, then the situation may be different; second, Lan Li is only the third leading actor, and the box office bonus is even weaker; third, as an actor, Lan Li's personal charm is not known, and his appeal cannot convert the topic into the box office at all - he is not Tom Cruise.
Professionals believe that the premiere performance of the fifth part of the series can be slightly improved, but the audience base is still too weak, the news influence is only lively, the substantive benefits are limited, and the premiere data is difficult to exceed the threshold of 80 million. In the end, the cumulative box office in North America should be based on 180 million, retaining the hope of hitting 200 million.
Objectively speaking, "Variety", as one of the most authoritative magazines in the industry, has a relatively objective and pertinent forecast, and does not overestimate "Speed and Excitement 5", nor does it overestimate "Thor", based on past results, the overall pattern and the recent comprehensive situation, such a conclusion has been drawn. According to their analysis, "Thor" will win the opening battle of this year's summer file by a small margin, and rely on a strong fan base to achieve a big victory at the North American box office and the global box office.
Strictly speaking, a month ago, the duel between "Fast and Thrill 5" and "Thor" was just a gimmick, and there was not much attention, and almost no one thought that the two works could compete on the same level, especially compared to the head-on collision of "Harry Potter" and "Captain America", it was really overshadowed.
Now, "Variety Show" has come to such a conclusion, which is already very commendable. Most of the media in North America have also expressed their agreement with the view of "variety show", which can be said to be the current mainstream opinion.
Although a small number of media still believe that "Fast and Excitement/Love 5" may be able to burst out more energy on the premiere weekend, and the premiere data of "Thor" will be relatively lower, and the outcome will be more entangled and exciting, but they also have to admit that the analysis of "Variety Show" is reasonable, and the overall trend is like this.
However, what makes the opening battle so compelling is that it is separated from the showdown between the two films, as well as the showdown between Paramount and Universal, and it also provides a window for people to get a glimpse of the box office trend of superhero movies this summer, after all, this is the first time after the rise of comic book adaptations that four and a half works of the same genre can be seen in the same summer file at the same time - "Transformers" can only be counted as half, "Thor" As the pioneer of the first shot, the strategic significance is naturally extraordinary.
It is no exaggeration to say that as the time gradually approaches, the eyes of the whole United States are focused on the opening battle. In the midst of the hustle and bustle, April 27 has arrived!
April 29, 2011 is Friday, this is the last weekend of April, but also the first weekend of May, strictly speaking, this is the last weekend of the spring file, but also the last weekend before the arrival of the summer file, the next week, the curtain of the summer file is about to be revealed, the crowd of scuffles, gunsmoke filled.
In contrast, the media is relatively lively, with news flying all over the world to warm up for the upcoming summer season, and even movie theaters are waiting for the summer season to start next week.
But this year is a little different, April 27 - to be precise, Monday the 25th, the entire North American continent, with Hollywood as the center, the craze began to quietly spread, countless media reporters flocked to Hollywood, the Internet discussion was also high, and movie lovers were eager to try.
Because, on 27 April, "Fast and Furious 5" will hold a grand and grand premiere at the Chinese Theater in Los Angeles! The war has begun, who will have the last laugh? What kind of attitude will this showdown end? What kind of impact will the outcome of the showdown have on the next summer vacation?
Full of anticipation.
As a senior agent, Andy Rogers naturally knows what this opening battle means, and originally chose "Fast and Thrill/Love 5", the original intention was to let Lan Li test the waters, see his performance in commercial films, and also improve his popularity and recognition, now everything is developing according to plan, the movie has not yet been released, and the name of "Lan Li Hall" has been widely spread. That's a good thing.
However, Andy was half expecting and half worried at this time, and as long as he remembered the chaos this time, he felt a dull pain in his temples.
Chris Hemsworth is Lan Li's ex-roommate, he knows, Chris and Lan Li have had an unhappy relationship, he knows, Chris's agent Fisher Morgan intervened in the audition of the "evil boss", he knows, Fisher has been in contact with Lan Li and has been rejected, and he knows it.
But Chris stole Lan Li's script and managed to get the role of Thor?
After the news broke out, Andy was completely caught off guard, even if he had experienced countless winds and waves, he was still frightened, but Lan Li still looked calm. Thinking of this, Andy felt a little congested. His cardiovascular system is not good in the first place, and now he has to experience this sudden stimulation......?
Taking a deep breath, the chaotic thoughts in his mind were cleared out, and he calmed down again, Andy began to explain, "Today's premiere, everything has been explained......" His gaze was retracted from the tall palm tree outside the car window, and he threw himself towards Lan Li, and then his voice stopped abruptly, and he couldn't breathe.
Lan Li leaned on the back seat of the back seat of the car, his eyes were gently closed, and he was closing his eyes to recuperate, the window at hand opened a slit, and the sun and breeze blew, outlining the contours of his face, looking comfortable and relaxed, as if he was not going to the premiere scene where the long gun and short cannon were waiting for him, but to the spring and breezy Malibu vacation.
A breath was blocked in his throat, and then he laughed dumbly. This is Lan Li, he has long been accustomed to it, the calmness and elegance of Taishan collapsing in front of him and not changing his color, showing maturity and wisdom that are completely different from his age. Therefore, even in the face of the media bombardment, he can deal with it easily, so even in the face of sudden news storms, he can deal with it, and naturally, even in the face of the eye of the storm at the premiere, he can close his eyes and recuperate peacefully.
Andy suddenly realized that he didn't need to explain those precautions, for example, he had already said hello to the publicity team of Universal Pictures in advance, and there would be no problems with today's premiere, and for example, he had also said hello to the management of Universal Pictures in advance, and Vin Diesel would definitely not have a moth today......
The words came to his lips, and finally swallowed them all, "Lan Li?" Andy called out again, and continued without waiting for Lan Li's answer, because he knew that Lan Li must be able to hear it, "I seriously think that you should hire a manager." After a while, I'll give you a list of candidates, and then you can add a few more candidates yourself, pick one. ”
If Lan Li was in Los Angeles, it would be fine, and he could show up in time for the unexpected, but Lan Li was in New York, and Andy knew that no matter how much he tried to persuade Lan Li, Lan Li would not agree to come to Los Angeles. Therefore, managers are becoming more and more important. Nathan alone is no longer enough.
Silence, or silence. Andy was not in a hurry, just waited quietly, and after about three seconds, Lan Li spoke, "...... Okay, I got it. ”
Andy nodded, looked out the window again, and after the turn, the wide street suddenly narrowed, because the line of sight was full of people. A sea of people.