Chapter 623: New Product Release

Director Zhang is a very enthusiastic person, and he can be said to be happy from the bottom of his heart for Bai Ye's arrival.

As the director of the science and education channel, he is actually under a lot of pressure, and the science and education channel is different from other TV stations, and the nature of his program is destined to take a different path from others.

Inviting stars doesn't make much sense to their program team.

As mentioned above, you can't entertain all the programs, what the science and education channel wants to do is focus on science education.

Bai Ye's proxikang drug conference actually has nothing to do with the science and education channel, and being able to do a drug conference on CCTV is too big in terms of face and significance, and this is no longer a product route.

What is Proxican?

Currently the only drug in the world that can cure bowel cancer.

Director Zhang also took a big risk, under the pressure of public opinion, and even deliberately applied with the above many times for this time.

For CCTV to do the release of new products of this drug, it is reasonable and reasonable to get the leaders to approve it.

After all, no matter what you say, the pharmaceutical products developed by Bai Ye are not produced and developed by the state, and if you let the science and education channel publicize it, the meaning behind it is not ordinary.

Because of such a thing, the stage has been discussed many times.

In the end, the above still agreed to Director Zhang's application, but the most precondition is that the proxikang drug must be re-tested in many aspects.

It took a long time to toss back and forth before it finally passed.

Director Zhang bothered a lot about this matter, and invited Bai Ye to come today, hoping to make a documentary through the promotion of the drug Puxikang.

The main thing is to let everyone see the ordinary work of scientific researchers, just like medical documentaries such as emergency book stories.

At present, there is no documentary about the scientific research process in China, so Director Zhang also decided to make a bold move, and found the editor-in-chief to plan and wait for a table to discuss, and this time, Bai Ye was also invited to discuss it together.

Now Puxikang is definitely not just a drug, but also a national medicine with symbolic and representative significance.

It has risen to the status of a national self-confidence.

Today, because it was to discuss the plan of the specific press conference, Bona and the others did not come, so Bai Ye came.

As soon as Bai Ye got out of the car, he saw several circles around him, smiled and got up and walked down.

"Hello Director Zhang, I'm sorry to wait for a long time. Bai Ye took the initiative to shake hands.

Director Zhang: "Don't worry, it's still early, let's go, let's go inside, it's hot outside, if you don't come, I'm going to suffer from heat stroke, old man." ”

Director Zhang's words made everyone around him laugh.

The office is very large, and there are a lot of people in it, and this time it involves the planning of the show, so I invited all the people who needed to be invited.

The chief planner and editor have already finalized the program design and arrangement, and after Bai Ye read it, he said: "The documentary is a good idea, but ...... If you follow what is written on the show, there is no point in conducting those previous experiments, and ...... How many viewers can there be?"

Bai Ye saw that the plan described was a study about an infectious disease in 1990, which was a typical successful case of independent research and development using modern medical methods for the first time in China, which also caused a certain sensation at home and abroad at that time.

But...... Will such an old-fashioned research project attract attention?

Bai Ye then asked, "Director Zhang, why don't you shoot some relatively new research projects?"

After listening to this, Director Zhang asked curiously: "Is this okay? Every scientific research should be confidential, right? Shouldn't we shoot, after all, the effect of the show is the effect, but it can't affect the secret!"

After Bai Ye listened, he also understood: "Oh! I understand, it's here." But...... No, in this way, in the next period of time, I may start a new research topic, I think as long as I don't shoot the core technology, it doesn't matter, this time it's about the research on hypertension drugs, and the research mechanism. ”

"This is a difficult thing, and there is a lot of attention, and I think that if it is appropriate to match the effect of the program, it can be appropriately changed, so that many people may pay attention. ”

"Moreover, I also hope that through such a program, everyone can understand what scientific research is and what scientific researchers are doing. It can also cultivate some young people's interest and hobby in scientific research. ”

The more Zhang Yuekang listened, the more excited he became, turned to look at the editor and planner, and asked, "Listen to Professor Bai's words, is this thing going on?"

The planner nodded: "Yes, this is no problem, we only need to record the daily behavior, after post-editing, the details will only promote some basic operations, but for the core technology, it will not cause publicity!"

The editor also nodded: "We can intersperse some small lectures and narrations with it, so that it can have a popular science effect!"

Everyone, you and I started the discussion about the show.

In fact, after Bai Ye heard the suggestion of the director Zhang Yuekang at that time, he also had a lot of ideas in his heart, he felt that simply introducing foreign talents was not a long-term solution, and the most important thing was to cultivate a new generation of talents.

Television is a very effective way to do this.

It should make sense if you film some of the processes before and after a study.

It should attract a lot of people, right?

Bai Ye guessed so.

As for the outcome, it is unknown.

This is a long-term matter, let the planner and editor think about it, and Bai Ye has one thing to do now, that is, about holding a proxikang drug launch conference.

Puxikang has now received the attention of countless people.

After all, this is currently the only drug that can cure tumors, which has created a good start for human treatment of tumors.

The launch event is tentatively scheduled for 8 p.m. the day after tomorrow and will be broadcast live around the world.

The news quickly spread to many countries, and when they learned that the development of the drug was going to be developed, they went to talk to CCTV about the broadcast.

Neighboring countries and regions have approached them, hoping to broadcast the program in their countries, or broadcast it live online.

For a while, the matter about live broadcast on the Internet boiled directly.

"Puxikang Drug Conference!The Road to the Rise of Chinese Medicine!"

"Open up the world's precedent for tumor cure - Puxikang!"

In the midst of all the attention, the drug launch conference of Puxikang drug came out on the CCTV science and education channel.