Verse 233: Entering a New Era
Shen Huan still failed to go to the Potala Palace after all.
The tickets were all booked by Du Ziqing, and the travelers were all arranged, but something suddenly happened temporarily, so it was delayed again. And this temporary thing is an invitation to a meeting from Xinlan Weibo.
"After hearing that the idea came from you, they wanted to talk to you about it in person. ”
This is the message that Chen Jiakang conveyed to Shen Huan.
Then Shen Huan refunded the ticket and went on a business trip with the DreamWorks team led by Chen Jiakang to the new blueprint headquarters in Yanjing.
At present, Xinlan Weibo has not been separated from Xinlan.com, and its full name is "Xinlan.com Division", and it is still working in the same building as other business divisions of Xinlan.com. After arriving, they were received by a group of people from the Weibo Division, led by Huang Fu, the vice president of Xinlan, who is also the person in charge of the Weibo Division, which shows that the other party still attaches great importance to this meeting.
"Hello Mr. Shen, I'm a big fan of yours, and I finally met you today. ”
After the two sides met in the lobby, Huang Fu stepped forward with a smile and greeted him.
This is an average-looking, not tall middle-aged man, wearing glasses, wearing a suit, with a slight fat on his figure, overall well-proportioned, very friendly when he laughs, and even has two small dimples, which makes people want to be close even more when they look at it.
Shen Huan also came to the Xinlan headquarters when he and the other three young men of F4 became Weibo image promotion ambassadors, but Mr. Huang was abroad at that time, so he didn't see him, and today is the first time he has met.
Although it was the first time they met, he had read all the information about this Mr. Huang Fu, so he recognized it at a glance and would not recognize the wrong person.
"Hello Mr. Huang, I am really honored and terrified to let you come to greet you in person. ”
Shen Huan also hurriedly stepped forward, shook hands with the other party, and said with a smile.
Compared with DreamWorks and New Bluenet, they are still just a child, and the careers of the two sides basically do not have much overlap. Today, Huang Fu will come forward in person and come to greet him, it is estimated that it is more about his identity as a "singer" than because of his identity as the big boss of DreamWorks.
Looking at this guy's enthusiastic appearance, he is really his fan.
Of course, at this level, the most they love for a thing is to make them have a rational liking for such things, and it is impossible to be as crazy as a teenager or girl.
After the two exchanged two words, Shen Huan beckoned and motioned for Chen Jiakang behind him to come up, "Mr. Huang, let me introduce you to a person, Mr. Chen Jiakang, the CEO of our DreamWorks, he is presiding over everything in DreamWorks, I am just a hands-off boss, and he will also be responsible for the cooperation between our DreamWorks and Xinlan Weibo in the future." ”
Huang Fu was still smiling, shook hands with Chen Jiakang, and got to know each other.
While the three of them were chatting here, the others were standing on the side, and by the time they got up after the greetings, the three of them were already walking side by side naturally.
At Huang Fu's insistence, Shen Huan walked in the middle, the three of them chatted while walking, two employees of the Weibo Division opened the way in front, and the others consciously spread out on both sides, and then followed behind the three.
On the elevator and through the aisle, the group entered the conference room that had been arranged long ago, and sat down separately, a total of seven people, all of whom were high-level executives related to this cooperation in DreamWorks and Xinlan Weibo Division.
“…… I heard Anna say that your company's F4 combination, as the image promotion ambassador of our new blue Weibo, has a very good publicity effect, especially Shen Huan, you are even more outstanding in the promotion of Weibo products. They all told me that they hope that you will continue to be able to serve as the image ambassador of our new blue Weibo in the next year, hehe. ”
Before I talked about today's business, Huang Fu sat down and chatted for a while, and then talked about the matter to Shen Huan's own advertising contract.
It's kind of an appetizer.
Shen Huan thought in his heart, and at the same time noticed a key point in Huang Fu's words: he only mentioned that he hoped that he, Shen Huan, could continue this contract, not F4.
For someone of Huang Fu's level, this would not be a mistake, it is obvious that he only wants Shen Huan and not the entire F4. In reality, this is also understandable: in the course of this year's development, the F4 has had very little activity, most of the time in its own development, and in the process of development, the differences between individuals are naturally reflected.
Among the four people, it is naturally Shen Huan who has developed the best, standing in the first echelon.
After all, the so-called F4 was originally played by him with three other people, and he left them, he was still Shen Huan, singing and filming everything was carried out in an orderly manner, making big moves from time to time, with high exposure and high income.
In addition to Shen Huan, Xue Yangze has the best development, and he has taken over two dramas and released a record, which can be regarded as the second echelon. The other two have also developed in the fields of film and television and fashion, and they are still much better than ordinary newcomers with the aftermath of "Meteor Garden", which can be regarded as the third echelon.
Of course, this division is only within F4, from the outside, although F4 is not as overwhelming as when it first came out, it is still very popular, but this attenuation and differentiation trend can be seen by insiders.
Xinlan Weibo naturally saw that they seemed to want to spend the money on the blade, so they only wanted to make an appointment with Shen Huan in advance, not the entire F4. After all, their contract has not expired yet, after expiration, with the accumulation of time, the popularity differentiation within F4 is only afraid that it will be more serious, and when the time comes, signing the entire F4 is equivalent to buying a few more gifts in order to buy one, it is really better to sign one or two people cost-effective.
"We are also very satisfied with the cooperation with Xinlan Weibo, and if we can, we at F4 also hope to continue to serve as the image promotion ambassador of Xinlan Weibo and contribute our strength to the promotion of Xinlan Weibo. ”
Shen Huanhuan took Huang Fu's words, opened his mouth and closed his mouth to say "we", indicating his meaning.
After all, they are all employees under him, and the income generated is also from DreamWorks, if it can be bundled, of course, it can be bundled. Moreover, continuing to cooperate with Xinlan Weibo is also conducive to maintaining and improving the popularity of Xue Yangze and several others, which are the company's asset values.
When Huang Fu heard this, he said, "That's good, when I heard Shen Huan's words, I also put down my snacks a little." "This matter was not immediately determined.
It was originally a preliminary exchange of intentions, whether to sign Shen Huan, whether the bundle sale is acceptable, whether it is necessary to sign the entire F4, etc., these are all things that need to be thought about slowly, and now it is enough to make sure that Shen Huan has this intention.
After the appetizers were served, Huang Fu finally got to the point: "Then let's talk about business now, I heard that you have a marketing plan for us?"
When he said this, Huang Fu looked at Shen Huan with inexplicable eyes.
He was surprised and puzzled when he heard the news, because the accurate description of the news was like this: "DreamWorks Film and Television Productions has created a marketing plan for us and offered to help us complete it for free."
Huang Fu had never seen such a helpful company – if that was true.
There are often some ulterior motives behind such things, but without knowing the inside story, Huang Fu can't know what is behind it. In addition, he also heard that this matter was initiated by Shen Huan, so he finally came to participate in this meeting in person today.
He was still very interested in Shen Huan.
On the one hand, he is indeed a fan of Shen Huan, he likes Shen Huan's "I Am a Little Bird" very much, and even has a good impression of Shen Huan, on the other hand, Shen Huan is a bit interesting.
The introduction of TV dramas as an important development route for video websites started from Shen Huan, as an Internet practitioner, this is also where Huang Fu first began to understand Shen Huan. After that, he also learned about some of Shen Huan's experiences, and the more he learned about it, the more interested he became in this person: not to mention this guy's talent in film, television and music, he seems to be very good at business, especially good at marketing, not at all like a serious entertainment industry practitioner, more like a businessman who goes off the rails and is evil.
Shen Huan's past business events have achieved good results, so when Huang Fu learned that this idea came from Shen Huan, he also became interested.
He wanted to hear what it was.
Shen Huan grinned, revealing a mouthful of white teeth, very brilliant, "Yes." As the image ambassador of Xinlan Weibo, I feel that I have the obligation to contribute to the marketing of Xinlan Weibo, so as not to waste the endorsement fee paid to us by Xinlan Weibo. ”
Regarding this kind of righteous and awe-inspiring nonsense, Huang Fu was noncommittal, "Can you please tell me more about it?"
Shen Huan nodded, "Of course." Then he motioned to his subordinates to go on the PPT, which was also specially made for this meeting before they came.
Finally he stood in front of the curtain and began to explain.
"First of all, we need to understand the characteristics of Weibo as a product. ”
Because the people present on Xinlan Weibo are all high-level executives, and they have long studied Internet social products thoroughly, Shen Huan didn't talk much nonsense to introduce other products to compare the similarities and differences, and directly stated his main point of view.
"Compared with other Internet social tools on the domestic market today, I think the biggest selling point of Weibo is the cluster effect of the leader. And those leaders are major public figures, major companies, etc., which ordinary people cannot reach on a daily basis. ”
"On TT, can we have a friend like Mr. Huang Fu? That's impossible for ordinary people, for those who know each other on the Internet, they often don't even know the real identity of the other party, or even the gender. On forums, on Tieba, can we meet a singer like me? It's just the same, but it's okay on Weibo. ”
"Reaching out to people who we want to reach out to on weekdays, but can't reach out to public figures, I think that's the biggest selling point of today's New Blue Weibo. Of course, I know about this, your company also has some understanding, so I saw that the certification system has been launched recently, and I also carried out the relevant certification for the first time, and it is finally not a 'black account'. ”
Shen Huan's serious words, and the little playfulness at the end caused a few smiles from the people present.
"However, regarding this feature, we know that the users of Xinlan Weibo know about it, but there are more potential users who don't know it, so we need more people to know this. This marketing event also starts from this point. ”
"I will charge into the battle, use the New Blue Weibo as a platform to create continuous hot events, and use the media to carry out invisible promotion, instilling people's awareness of this in the minds of the public, so that they know that 'in addition to the media, you can now learn about the new information and dynamics of the public figures you follow through the New Blue Weibo'." ”
Sure enough, it's hype.
Huang Fu thought so in his heart.
When he saw the marketing plan and saw Shen Huan, he thought of this, which was exactly what Shen Huan showed in his past experience that he was best at. It's just that the bottle is old, but this guy can always play new tricks with great results.
"In addition, because this incident occurred from the Weibo platform, Xinlan Weibo is the first-hand information release platform in this incident, and the media is the second-hand news reprinter, which brings an objective effect and potential psychological suggestion effect, that is, 'Weibo is a faster information release platform than the media'. ”
"If this incident is done well, I think the new blue Weibo can take advantage of this, from this point on, to build itself as a new generation of news and information release platform, I think it is entirely possible, because of the structural characteristics of the microblog product, resulting in the herd effect on Weibo is infinitely amplified, which is very suitable for use as a news platform, which can also make the new blue Weibo in the competition with other social tools to open up a blue ocean. I believe that in the near future, not only public figures, but also ordinary people will be able to publish influential news on this platform, creating a new era that is different from the old Internet era of traditional media and portals, and a new media era of the public Internet. ”
Huang Fu was originally still an old god, but after hearing this, his pupils suddenly shrank, his eyes deepened, and he fell into thought.
New Media Age......
At the beginning of the creation of Xinlan Weibo, it was based on the positioning of social communities and a tool used by people to connect with each other, and with the development step by step, they discovered the specific selling point of "public figures", and Shen Huan's words just now inspired Huang Fu's new ideas again.
At that time, Xinlan Weibo will become the media leader, news vane, and media tycoon in the new era, and all this will start from this incident. ”
Shen Huan raised his arms and shouted.
"We're going to make history!"
After chanting, the scene was silent.
I am most afraid of the sudden silence of the air.
Shen Huan's set of beating chicken blood did not seem to have a strong incitement for these elves present, and they were all quite rational.
However, Shen Huan, a guy with thick skin who can be used as a quilt cover, did not feel embarrassed, and after seeing that no one responded, he actually took the lead in applauding, his face was full of excited smiles, and he was not embarrassed at all, and his psychological quality was quite strong.
The boss took the lead in applauding, the people who came over with DreamWorks also hurriedly applauded, and the people from Xinlan Weibo finally gave some face and helped applaud, the atmosphere was very good, and the atmosphere of the venue was extremely warm.
Shen Huan applauded while looking at the applause of the participants, very satisfied.
In the end, Huang Fu, the big man of Xinlan Weibo, finally applauded vigorously, and the atmosphere was better.
At the same time, the big guy looked at the cheeky guy in front of everyone, and his eyes were full of brilliance.
In a hurry, he couldn't think too much, but what Shen Huan said just now undoubtedly opened up a new idea in his mind, the more he thought about it, the more he thought about it, the more he felt that this idea was interesting, and the more he thought about it, the more he felt that this guy was really a waste of talent to sing.
This guy should be the Internet.