Section 131: Sell the drama again

"The 39th Golden Melody Awards Ended Last Night", "Shen Huan Became the Biggest Winner of the Golden Melody Awards", "6 Nominations and 6 Awards, the Golden Melody Awards Love Shen Huan Alone", "The Shortest Golden Melody Award Acceptance Speech in History" ......

The major newspapers across the country that were issued early the next morning had a large number of reports about last night's Golden Melody Awards ceremony, among which the most mentioned name was Shen Huan. And his acceptance speech, "This is the worst of times, this is the best of times", also appeared in many newspaper reports, and was widely circulated for a while.

Taking advantage of this heat, Shen Huan did not stay in Yanjing for long, and flew directly to Star City, and by the way, he called Jiang Yixing and flew over immediately.

Thanks to the development of modern science and technology and the convenience of transportation, he appeared in the office building of Huguang Satellite TV the next afternoon, in the room where he had given a briefing to the personnel of the purchasing department of Huguang Satellite TV.

There are not many people in the room, only four, Shen Huan, Jiang Yixing, Liu Yang, deputy director of the purchasing department of Huguang Satellite TV, and Shi Mingsheng, the boss of the purchasing department.

“…… The average video views of 5 million are 70 times the average number of TV series network views, which is enough to prove the excellent market ability of this drama......"

Shen Huan sat opposite Shi Mingsheng and talked to him eloquently, and his confidence in his heart increased greatly.

Although Liu Yang helped to say yes, Shi Mingsheng was willing to see him again, which shows that Shi Mingsheng is indeed interested in this drama, otherwise there would be no meeting at all.

"I'll interrupt,"

Shi Mingsheng raised his hand and motioned for Shen Huan to stop.

Shen Huan closed his mouth for a while and looked at him.

"I don't think it's so simple to compare, after all, your show is different from other TV series, you are exclusively released on the Internet, but other TV series have already gone through the second or third rounds of TV stations before they are put on the Internet for broadcast, and this starting point is different. ”

Shi Mingsheng put forward his different opinions on what Shen Huan said just now.

Shen Huan nodded, first affirming his statement, "You are right, we do have an advantage over other dramas at this point, but you should also see that other TV series are casually browsed on the Internet, but we have to become a registered member of Quku.com before we can watch it, which is one more step, which is an obstacle condition." Of course, we can't so simply cancel out these two advantages and disadvantages, but all things considered, I think an average of five million views is still a very big reference. ”

"What's more, we didn't just start from the number of broadcasts, we paid more attention to the feedback from the market. ”

Shen Huan naturally introduced his next topic, "This is the market feedback we have collected from many different platforms on the Internet about this drama. ”

Speaking of this, Shen Huan signaled, and Jiang sent this information over as soon as he was sentenced.

After Shi Mingsheng and Liu Yang looked at this information, Shen Huan continued: "Through these feedbacks from netizens, we can see that the market's feedback on this drama is very good, and about these feedbacks, we have also contacted through Quku.com and other platforms and obtained some customer information. Through the analysis of these data, we can find that most of these users are between 16 and 25 years old, which is very consistent with the market positioning of Huguang Satellite TV's 'youth and vitality'......"

After Shen Huan talked for a long time, Shi Mingsheng raised his head again and raised a new question, "Your drama has started to be screened on the Internet, and you yourself said that the online market is very hot, which means that many people have already watched your drama, which will definitely affect the ratings, how do you ensure the ratings of this drama after it is broadcast on stage?"

Shen Huan signaled again at this time, and Jiang Yixing went over again and sent two new materials.

According to the statistics inside, the number of Internet users in China is about 145 million, which is still a small number compared with China's population base and the audience of TV stations. The impact will definitely be, but in terms of proportion, the impact will not be too great, not to mention that after the fermentation of the Internet, the market heat has been cultivated, many people have not watched "Meteor Garden", but have heard it, this is a part of the audience that has been cultivated, we also need to see this factor......"

Shi Mingsheng was silent, just listening to Shen Huan.

In fact, he was really impressed.

The purchasing department of the TV station is not simply passively waiting for the producer to come to the door to sell, they still have to investigate the market situation on a daily basis and take the initiative to see which TV series can be acquired. It was under this daily work that they noticed the drama "Meteor Garden", which was once rejected by them.

The hot market is the most important reason why Shi Mingsheng is willing to see Shen Huan today, and Shen Huan's popularity at the Golden Melody Awards this time is also a reason, as for the phone call that Lao Zhuang once made......

Just like he once thought, those people and them are only in a mutually beneficial relationship, and when it doesn't matter, it's no problem to give face, but when it really involves actual interests, there is no need to think too much, and I am not afraid of what those people will do because of this.

Huguang Satellite TV is a big customer of theirs, Shi Mingsheng doesn't believe that they will be embarrassed because of this little thing, and what will be lost is only their own interests, Lao Zhuang's original words also confirm this, they still have self-knowledge about it.

Now the only thing Shi Mingsheng needs to consider is the purchase price of the drama "Meteor Garden".

Well, he has actually decided to accept this drama in his heart, and he has an idea about the schedule, and now listening to Shen Huan's nonsense here, and constantly putting forward various shortcomings, he actually just wants to reduce the price.

Applause is an idler, and belittling is the buyer.

And Shi Mingsheng pressed and pressed on the side like this, and finally entered the final bargaining link.

In fact, if he could, he really wanted to leave like this, and let Shen Huan dry first, but now the market situation is like this, and he has also heard that Shen Huan, this kid, has run a lot of stages, and he has a lot of threads. If he dries it first, and ends up drying Shen Huan somewhere else, it will really outweigh the losses, but directly negotiate the price, and save a lot of long nights.

"There has been an online broadcast, it must not be regarded as the first round, and the price of a round cannot be used as a reference. ”

Shi Mingsheng directly began to pick thorns.

Shen Huan replied: "It's just broadcast on the Internet, and all TV stations haven't been on it yet, from the perspective of the TV station audience market, it's still fresh, the second round definitely can't be counted, and I think the 1.5 round can still be counted." ”

"1.5 rounds?"

Shi Mingsheng was stunned by the new term proposed by Shen Huan.

It was the first time he'd heard of it, but it was right to think about it.

It's also strange that this era gave birth to such a strange thing.

"Without this algorithm and precedent, let's count according to the second round. ”

"There is no precedent, we can make this precedent, history is people come out, Minister Shi, we are creating history now!"

……

The meeting lasted for a long time, and finally a resolution was decided.

Huguang Satellite TV acquired the exclusive national broadcast rights of the first round of "Meteor Garden" TV station, with an episode of 300,000 yuan and a total price of 9 million, which happened to be stuck in the middle of the first and second rounds, and really responded to Shen Huan's 1.5 rounds. In addition to this, a VAM agreement was attached, tying the price to Sofitel's national average ratings, with the benchmark rating set at the demanding figure of 3%.

According to the advertising revenue corresponding to the benchmark ratings of 3%, Huguang Satellite TV will not lose money, and Shi Mingsheng is very satisfied with this deal.

After the initial price was proposed, they then began a second round of heated discussions around the schedule.