845 box office high

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The opinions of professional film critics, although they may not be fully reflected in IMDB's rating system, after all, IMDB is completely in charge of the audience, and their tastes are strange, and it is not necessarily that the good movies in the mouth of professional film critics will be loved by everyone. As can be seen from the ratings of "Twilight" and "New Moon" on IMDB, female audiences are extremely sought after for movies, while male audiences are noncommittal, and a score of 1 is not uncommon.

This time, the rating of "Lunar Eclipse" on IMDB has finally improved, and many male viewers have also shown mercy to the excitement of the action scenes, and have given a good score for the movie's rating. Therefore, the score of the "lunar eclipse" on IMDB, the polarization is naturally not so serious.

The average score of male audiences has come to 5 points, which is actually more than half, which is really a major breakthrough for the "Twilight" series, while the average score of female audiences has not changed much, coming to 8.2 points, obviously the bloody love triangle and eye-catching handsome guys still have a fatal attraction to them. In terms of overall ratings, 38% of the people who scored 10 points, less than 10% of the people who gave 1 points, and only 21% of the people who scored less than 3 points, so the polarization situation is a huge improvement compared to "Twilight" and "New Moon".

As for the proportion of the gender structure of the audience, the increase in the number of men is more due to the action scenes, while the female side still sweeps all age groups from 10 to 40 years old, highlighting the huge attraction of handsome guys.

It can be seen that "Lunar Eclipse" has not only received a fairly fair evaluation from professional film critics, but also a breath of relief from the audience, and has received a lot of recognition. This is undoubtedly a great news for the upcoming filming of "Dawn", which has reduced the pressure on the shoulders of Summit Entertainment and the crew a lot.

changed the perspective and mood, this time professional film critics also have a better attitude towards the box office, "Twilight" and "New Moon" broke box office records one by one, breaking the pens of countless professional film critics, but for "Lunar Eclipse", everyone is more with the attitude: how much the box office will be, whether it can break the "New Moon" record to watch. Although it is a neutral spectator, it is still much more contemptuous than the previous attitude of contempt and contempt.

"Lunar Eclipse" did not disappoint everyone, and in terms of box office results, it once again gave a blow, proving that the power of idols is endless, and even more proving the fact that women are also half the sky.

Although this year's summer war was divided by the World Cup in South Africa, it is still in the spotlight. Released two weeks ago, "Toy Story 3" is menacing, and the global box office is already moving towards the $1 billion mark, which can be described as a strong contender for the year-end box office championship this year.

"Kung Fu Dream", which was released three weeks ago, not only features Jackie Chan, but also Will Smith's son Jaden Smith, as well as the theme song "" created by Lee Joon-yi, which is sung by Justin Bieber and Jaden Smith, which can be described as full of gimmicks. Not only did he occupy the championship for a week, but he also ranked second for two consecutive weeks after "Toy Story 3", and the results were also very gratifying.

The movie released in the same week as "Lunar Eclipse", as well as the big production of "The Last Airbender": 150 million production costs, 130 million publicity expenses, and elements of ancient Chinese mythology, are ambitious to set off a box office boom in this year's summer file. Therefore, the challenge of the "lunar eclipse" can be described as very strong.

"Lunar Eclipse" represents the first time that the "Twilight" series has challenged the summer season, choosing June 30, Wednesday, and giving up Friday, which can attract more audiences. On the one hand, it is a lack of confidence in challenging the summer file, and on the other hand, it is also to avoid the "Last Airbender" released on Friday, and the biggest possibility of a hard result is that both sides will lose, which is completely unnecessary. In the face of 130 million publicity expenses, it is also a wise choice for Summit Entertainment to avoid the limelight of "The Last Airbender".

This time, "Lunar Eclipse" is no better than the "unknown" of the previous two films, and the number of theaters at the premiere reached 4,468, successfully breaking the record set by "Harry Potter and the Half-Blood Prince" last year, becoming the first in film history. Whether you like to admit it or not, the "Twilight" series is indeed on the path to making history.

At midnight when it premiered at 0:00, "Lunar Eclipse" swept $32 million, breaking the midnight box office record set by "New Moon" and becoming the first in the history of the North American midnight box office, which was a full $6 million higher than the previous record of "New Moon", which is really amazing.

On the day of its premiere on Wednesday, "Lunar Eclipse" received $73 million at the box office, setting a new box office record for Wednesday premieres in film history, which is almost close to the 75 million premiere results of "New Moon", but "New Moon" chose Friday, the peak period of audiences, and the results are self-evident, but "Lunar Eclipse" is on Wednesday, still creating this history, and its popularity is not admirable.

After "New Moon", "Lunar Eclipse" once again made a profit on the first day of its premiere. The "Twilight" series has indeed become a money-sucking film series that surpasses "Harry Potter". After all, the investment of "Harry Potter" is huge, and the proportion of income is relatively difficult, and the current investment of the "Twilight" series is only a fraction of that of one of the "Harry Potter".

On Thursday, "Lunar Eclipse" once again grossed $30 million, the highest non-premiere box office in the entire film history, second only to "Transformers."

Before Friday even began, the weekend box office of "Lunar Eclipse" had already exceeded $100 million, surpassing "New Moon" to occupy the fastest film in film history to exceed $100 million at the box office.

The best time for the box office to soar in three days over the weekend, "Lunar Eclipse" naturally did not miss it, and in the case of word-of-mouth far exceeding the first two films, the audience was full of great enthusiasm, and the box office of 90 million US dollars was achieved in three days over the weekend. For the first weekend box office movement exceeded 100 million, because the "Lunar Eclipse" premiered on Wednesday, the box office of the first weekend still did not continue to be strong.

But even so, the cumulative box office of "Lunar Eclipse" reached $190 million in the first week of its release, ranking eighth on the list of the fastest box office in film history to exceed 150 million. This achievement not only broke the record of "New Moon" in an all-round way, but also undoubtedly became the most successful film of "Twilight" so far, and once again left its name in North American film history.

Of course, for the "Lunar Eclipse", the most gratifying thing is not a series of new records at the box office, but the rapid development of word-of-mouth, which is even more commendable.

"Lunar Eclipse" won the first week of the North American box office charts without any suspense.

Under the strong influence of the "Lunar Eclipse", the "Last Airbender", which only achieved a box office result of 70 million US dollars in the first week, was completely defeated and was speechless. Not to mention the box office results, but from the perspective of investment and income ratio, the "Last Airbender" is a failure. Now it seems that there is no problem in recovering the cost of the "Last Air-Sect", an investment of 280 million yuan, but it is estimated that it will be difficult to make money.

"Toy Story 3" was released for three weeks, accumulating a box office of 300 million, which was also overshadowed in the face of the box office approaching 200 million US dollars in the first week of "Lunar Eclipse". This made everyone exclaim, could it be that the scene of last year's "hangover" box office defeat and "Flying House Travel" is going to appear again? And this time, it was the "lunar eclipse" that shook the "Toy Story 3"? This answer can only be left for further observation.

After the second week, "Lunar Eclipse" first broke the list of the fastest box office in film history to reach $200 million, second only to "Batman Fake: The Dark Knight", squeezing "Transformers 2" and "New Moon" behind.

In this week, "Lunar Eclipse" faced the challenge of movies such as "Predator" and "Despicable Me", but "Lunar Eclipse", which had made progress in word-of-mouth, was full of stamina, and still achieved $55 million at the box office in the three days of the second week, ranking first in the North American box office for a week. The cumulative box office in two weeks has reached 280 million US dollars, and according to this momentum, it is not a problem to break through the box office of 300 million again after the "New Moon".

"Lunar Eclipse" has the best reputation, which is destined to be stronger than "New Moon" at the box office, when the heat of "Toy Story 3" has not yet dissipated, the third week of the release of "Lunar Eclipse" ushered in the most severe challenge, and another movie "Inception" starring Lee Joon-yi officially premiered. This is not the first time this situation has occurred, last summer's "500 Days with Shamo" and "Hangover" intersected, and at the end of last year, "New Moon" and "Single Man" also fought in the ring, which is the third time that two Lee Joon-yi movies have been released at the same time. However, the first two movies were promoted for free between each other, which made the box office increase again. This time is no exception, "Lunar Eclipse" and "Inception" are strictly speaking different types, different lineups, and different audiences, so there will be no direct confrontation at the box office, but because they are starring Lee Joon-yi, they will have a mutually promoting effect.

The "Lunar Eclipse", which has been released for the third week, of course, can't withstand the menacing "Inception", and even fell to the third place on the list because of the sharp shrinkage of the box office, losing to "Despicable Me". Even so, the results of "Lunar Eclipse" at the North American box office still created new history.

After breaking through the box office threshold of 300 million US dollars strongly, the momentum of "Lunar Eclipse" decreased slightly, but the downward curve was relatively flat, and finally the North American box office performance of "Lunar Eclipse" was fixed at 340 million US dollars, which has now surpassed the two blockbusters "Alice in Wonderland" and "Iron Man 2" in the first half of the year, temporarily ranking second in the box office giant "Toy Story".

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