Chapter 138: Promotions
In the past few days, Chen Shi's mother and uncle have made it clear that their grandparents will stay in the city, and they will go home after they are thoroughly raised. The mother came forward, and of course the uncle couldn't help but give face. Chen Shi took the opportunity to find his uncle again and told him about raising chickens and ducks. My uncle was originally a farmer, so of course he couldn't do this kind of technical work, but Chen Shi said that he didn't need to be in charge of technology, and Wang Sheng was watching, so he was relieved.
My grandparents are about to be discharged from the hospital, my uncle has been here for a while, and the farm work at home has been delayed a lot, so he is anxious to go back. As for his cousin Wang Sheng, Chen Shi got rid of Wujiang and arranged him to study on a farm, and after two or three months, his cousin should learn simple treatment.
When my uncle went back, my father also had to go back, because the family was also watched, and no one was at home, so my mother stayed behind to take care of my grandparents, and my father and uncle went back together.
Before his father left, Chen Shi also told him about the farm, and asked his father to contact the village party secretary, prepare some building materials in a panic, and start building after he found a technician.
The construction of the farm can not be random, there must be professionals according to the site environment design, one can not pollute the environment, the discharge of feces must be collected, he does not want to because of the breeding reasons, the beautiful and quiet hometown has become stinky. Second, scientific planning is needed, where to feed, where to place the feed, where to install air conditioning fans must be carefully studied, can not think about how to come, otherwise a careless, the chickens and ducks in the circle will die in large numbers.
After explaining these things, Chen Shi was also relieved, there were only his mother and Li Yalian at home, and his grandparents were about to be discharged from the hospital, so the people who kept vigil at night could also be withdrawn, so his uncle left with peace of mind. With his mother here, of course Chen Shi can't accompany Li Yalian at home every day, so he has to go out every day, go to the waterworks for a few laps, go to the supermarket for a walk, and go to Yipintang for lunch, so that when he comes back from the day, it is dinner time.
On this day, he went to the water plant, called Liu Cheng, and joined Wujiang, and they waited for a while before Liu Cheng was late. Liu Cheng is absolutely ashamed of Chen Shi, so he can't raise his head when he sees Chen Shi, but his family hasn't found Chen Shi until now, I don't know if they gave up or think he has no future?
The three of them converged, Chen Shi got straight to the point, and said directly: "Looking for the two of you, mainly because of the problem of the development of the water plant, now our scale is too small, I think we should continue to expand, next year, I hope our water plant will become a beverage group, we can first engage in a little juice, such as orange juice, such as green tea and black tea, etc., what do you think of these, now talk about it." ”
Liu Cheng didn't say anything, Wu Jiang was the general person in charge of the water plant, he had to speak, and said: "Boss, isn't it too fast, after all, we have just started, if we calculate the debts we owe, we are still at a loss stage!"
Chen Shi is not worried about all the debts owed by the water plant, the debt is due in May and June this year, Chen Shi is not worried, because last year the supermarket raised tens of millions of dollars and sold 30% of the shares, he has money in his hands, and he does not have to worry about repaying the debt, and now he is not afraid of taking risks, thinking that this is the time to struggle, and he cannot hold on to the defects.
He said: "Not fast, I think not only not fast, but also slow, the current economic development is very fast, you can pay attention to it, GDP is in double digits, such a high-speed development, I think it will last for more than ten years, this is our golden age, don't miss such an opportunity, if you miss it, there will be no more." ”
Of course, they are concerned about the situation of economic development, but as Chen Shi said, they have doubts about maintaining double-digit GDP for more than ten consecutive years, and they dare not believe it at all.
Wu Jiang saw that Chen Shi had made up his mind, so he had to say the difficulty, hoping that Chen Shi could retreat from the difficulty, he said: "There are already products on the market in terms of red and green tea, and orange juice is also available, if we want to occupy the market, there is no very good sales plan, most of the fruit juice drinks are actually about the same, it depends on who occupies the market first, who forms the brand first, so that they can gain a foothold in the future, if there is no advantage and insist on squeezing inside, I have no confidence." ”
Since Chen Shi said it, of course he has a plan, he said: "I have a sales plan, you two listen to it and see how about it?"
The eyes of the two lit up, and Liu Cheng couldn't help but ask, "What kind of plan?"
Chen Shi didn't rush to say, but got up and closed the door before saying: "This is our secret, and we must not leak it, otherwise we will never have a chance if we let others take the lead." ”
Of course, confidentiality is very important, Liu Cheng needless to say, he is the boss, he will naturally protect his own interests, Wu Jiang is an honest person, Chen Shi also believes in him, but he still has to say ugly things in front, because if he accidentally says it, if it is heard by someone with a heart, the loss will be great.
After both of them promised to keep it confidential, Chen Shi said: "In fact, the sales plan is very simple, it is a lottery. ”
"Lottery?" Wu Jiang said in surprise: "Many drinks have lotteries, how can we beat others?" I don't agree. ”
Chen Shi waved his hand and said, "Don't worry, wait until I finish speaking." ”
Wu Jiang is a person who has experienced bankruptcy, so he is cautious when doing things, for fear that he will repeat the mistakes of the past if he is not careful, so there is no surprise that he is cautious.
Chen Shidao: "Our lottery method is different, other people's lottery is on-site exchange, to engage in an activity, which is a waste of manpower and material resources, and the coverage area is not large, we have to find another way." ”
Liu Cheng asked, "What way?"
Chen Shi said with a smile: "If the way we draw the lottery is random, for example, you are thirsty today, go to the commissary to buy a bottle of drink, and suddenly you win the lottery? Do you think about what kind of scene this is? You didn't have any hope, that is to say, you didn't expect to win the lottery, but suddenly you won the lottery, this mood is very exciting." Liu Cheng and Wu Jiang still didn't understand what he said about the way to win the lottery, so they continued to ask, and Chen Shi also continued to explain: "For example, we can print the winning signal on the cap of the drink bottle, buy it immediately, open it immediately to see if you have won the lottery, and the bonus does not have to be so complicated, just reward a bottle of drink directly, which is equivalent to buying one and getting one free." ”
Buy one get one free such a promotional means that anyone will, but if you only send a bottle of water, it is not attractive, but in another way, not to send, but to win, is luck, is your own luck to meet, the merchant sent out something, if there is no certain value, there is a sense of discrimination against others.
The two of them hesitantly asked, "Can this work? No one has done this, I haven't heard of any beverage factory promoting it like this, can we do it?"
Chen Shi said with a smile: "It is precisely because others have not done it that we are the first to eat crabs, if others have done it, let's not talk about eating meat if we go again, it is good to be able to drink soup." ”
Wu Jiang asked, "Then what is this event called? Buy one get one free?"
Chen Shi shook his head and said, "No, I should call for another bottle." ”
Another bottle of this kind of promotion is very simple and practical, but there is also a hidden danger, although Chen Shi knows, but he thinks that no one should notice this hidden danger for the time being. However, what he didn't expect was that Liu Cheng actually raised an objection, he said: "Where is this buy one get one free prize? What is the procedure for redeeming the prize? If the operation is not good, will it be faked? Because the value of a bottle cap is never as great as the value of a bottle of water, what if someone else specially makes a fake bottle cap for winning the prize? How should we deal with it?"
Chen Shi couldn't help but glance at Liu Chenggao, he didn't expect that this only loophole was actually discovered by him, you know, another bottle of a certain group in the future will be destroyed on the fraud. Counterfeiters even collude with dealers to make fake winning bottle caps to set prizes. According to a report that Chen Shi has read, it is said that such a counterfeiting chain can generate tens of millions of profits, which can be said to be a money grab.
However, at this time, Chen Shi has some ideas for fraud. He thought for a while and said: "We can't trust dealers, we have to fix a certain proportion with dealers, such as what are our odds of winning? 1 in 1,000 or 1 percent? This should be fixed, and then the customer will redeem it directly on the spot after winning the lottery from the dealer, and we will only hand over to the dealer, because there is a fixed number of how many goods the dealer buys, we don't look at the bottle he redeems, only look at the quantity he buys to redeem, so that we can avoid fraud." ”
Wu Jiang asked: "What if the counterfeiter redeems it directly from the dealer? He takes a bottle cap in his hand, buys a bottle of water, and opens it on the spot, you can't find out, right?"
Chen Shi frowned slightly, this is really a difficult problem, but how many prizes can be exchanged for this? You buy bottle by bottle, bottle by bottle exchange, this is too much of a waste of time, it is estimated that no one will take a fancy to such a profit, right?
He thought for a while and said: "This is really difficult to prevent, but I think that after all, there are a few people who make such frauds, and the people who can look at this profit are even more of a minority, and this problem will be solved by the dealers, we don't need to worry about them, we only need to manage the personnel in the factory, and don't let the people in the factory collude with the people outside, so that if they conspire, they can't be prevented." ”