48. I will always advance and retreat with you

Song sent Xun Zhen downstairs in the past year.

The night sky is beautiful tonight, the moonlight is bright, and the lights of the alleys are yellowish.

The two of them walked side by side, leaning a little closely.

Thinking of Xun Zhen's satisfied eyes when he ate, Song Xiannian couldn't help but ask Xun Zhen, "Team leader, are you satisfied with this meal tonight?"

Xun Zhen remembered that during the meal, a group of her subordinates were secretly congratulating her on her upcoming promotion, and she was faintly excited.

She replied lightly, "Not bad." The food was delicious, and everyone had a good time. ”

Song Xinian said with a smile, "I know that they actually wanted to give it to you when they took that bouquet of flowers, but they made Rong Heng cut off his beard." Next time, I'll give you back a bouquet of flowers. ”

Xun Zhen said disapprenosingly, "This is just formalism." Rather than collecting flowers, I want them to put their energy into practice. ”

When planning the marketing plan for Mico Fashion Week, none of her subordinates who had been with her for at least two years could come up with a good idea.

Only Song Qiannian, who is a newcomer in the workplace, proposed to invite various fashion celebrities to attend the show, and invite international super models to be fans of the catwalk.

In Xun Zhen's opinion, Song Xiannian still has a lot of ideas.

So she intends to promote Song Xiannian.

Song said, "Sending flowers doesn't mean that they don't put their energy into practice." Since I joined the company, I have experienced so many projects, and my colleagues have actually worked hard. Group leader, you should say more positive words to encourage them. ”

Xun Zhen didn't want to discuss this topic with Song Qiannian.

While she also knew the importance of encouragement and affirmation, she was more aware of the nature of the group of people under her command, and if she was kind, they wouldn't take her orders seriously.

Only when she maintains her majesty will they do things seriously and diligently.

She turned her head to look at Song Xinian, and he also looked at her, his eyes were very clear and clear.

She asked, "Do you know what our company's next most important project is?"

Song replied quickly, "The famous beverage brand Dalibao has launched the coffee brand Ruixing, and I think our first priority is to establish this new brand. ”

Xun Zhen nodded, and then asked, "Then do you know where it is difficult to establish this new brand?"

At the beginning, when the company received the commission, Song had studied the project in the past year. So even if Xun Zhen asked about this project temporarily, he could answer it fluently.

He replied, "Dalibao is a famous beverage brand with a history of more than 50 years, and people have a perception of it, which is a beverage brand.

When a beverage brand suddenly launches a coffee brand, it will be difficult for the public to change their original perception of the brand, and it will be more difficult for the coffee brand it launches to enter the public's mind, and it will make the public skeptical.

In other words, we need to use PR to rebuild the old brand, give it a new concept, and build public confidence in Dalibao. ”

Xun Zhen continued, "It's really not easy to rebuild an old brand.

The customer base of the coffee brand launched by Dalibao this time is white-collar workers and petty bourgeoisie, while in our country, the leading brand of coffee is Starbucks, and its status is obvious to all. Basically, white-collar workers and petty bourgeoisie are mostly loyal consumers of Starbucks.

For Dalibao, the competition is too strong. We need a bigger marketing gimmick than Starbucks.

Secondly, the brand Dalibao was a blank in the coffee industry before, and it didn't even have a coffee that people could discuss or remember excitedly, and there was no excitement that could be publicized.

We need to create the excitement that this coffee brand can be PR about.

These are the two points that we need to pay attention to in establishing Dalibao as a coffee brand. ”

Song Qiannian said in passing, "Actually, these difficulties can also be our advantages. I'm sure you, team leader, must have the same idea as me. ”

Xun Zhen turned his head to look at Song Qiannian with a confident expression.

What she thought, he thought too.

Xun Zhen couldn't help but laugh.

Song may have installed surveillance in her house in the past year, otherwise how could he know everything she was thinking?

She said with a smile, "The initiator of Zhang Mi's candid shooting incident has been found to be Li Chen." I believe that even if he doesn't leave the company, he will definitely not be able to eat and walk around in the future.

Liu Wenren is also a man who is not in the climate and will only win people's hearts, so there is a great chance that Dalibao's project will be responsible for our group, so you should be careful. ”

Song Xinian reached out and gently touched Xun Zhen's head, and said softly, "Team leader, don't worry, I said that I would grow up quickly." No matter how small the project is, I will do it with my heart. ”

Song was bold in the past years, and his small actions gradually increased.

But Xun Zhen didn't find his little actions annoying.

But even if she didn't reject it in her heart, she still said lightly on her face, "You talk well, don't touch my hair." ”

Song Qiannian laughed quietly.

That laughter sounded gentle.

Xun Zhen was inexplicably annoyed, she felt that Song Xiannian was less and less interested in her majesty.

Seeing Xun Zhen's frowning, Song Xiannian stopped laughing, and he assured Xun Zhen softly, "I know, I won't touch your hair again next time." ”

He thought to himself, instead of touching her hair, he could pat her shoulder and touch the back of her hand......

Sending Xun Zhen to her car, Song Qiannian said to Xun Zhen very seriously, "Team leader, today's internal group of the company has been rumoring that Dong Zong is about to arrange personnel changes and announce the final candidate for the long-pending director of the planning department.

Team leader, you are the best person to be. I congratulate you in advance. ”

Xun Zhen was not pretentiously humble, she said confidently, "Accept your noble words." However, at that time, you should also congratulate yourself, if I am promoted to the director of the planning department, you will be the assistant to the director of the planning department, and the promotion and salary increase are just around the corner.

And you'll be the fastest-promoted new employee in AUSTAR. ”

After saying this, Xun Zhen opened the car door and sat in.

Song Xiannian stood next to the car and looked at her, his eyes were gentle and full of appreciation.

He originally thought that if he was promoted to become a director, he, a new employee with little experience, would definitely not be qualified to be her assistant again, so it was very likely that he would be assigned to be a planner.

But I didn't expect that Xun Zhen would continue to use her.

He earnestly reassured, "Team leader, thank you for your trust, I will always be with you." ”

Xun Zhen smiled lightly and said, "I'm leaving." See you tomorrow at the company. ”

Song Qiannian nodded, "Be careful on the road, when you get home, if you don't feel troublesome, tell me on WeChat."

After all, it's a little late tonight. ”

Xun Zhen didn't speak, and directly started the car and drove away.

Before Song Xiannian, no matter how late she came home, no one had said such things to her.

For a moment, she felt as if her heart had been gently caressed by Song Qiannian, so that her nose was a little sour.