Rongcheng, one day, 4 theaters, a total of 1,677 audiences.

Egret Island, one day, 5 theaters, a total of 2011 spectators.

Yangcheng, one and a half days, 7 theaters, a total of 3,154 audiences.

Yanjing, two days, 9 theaters, a total of 3,865 audiences.

Northern Anhui, one day, 6 theaters, a total of 2,889 audiences.

...

Star roadshow has always been a very mainstream way to promote the film, in the early years of the roadshow form was relatively simple, before and after the release of the movie, the star came to the theater and interacted with the audience for about 10-20 minutes of Q&A.

After more than ten years of development and growth of the film market, the format of the roadshow has begun to become colorful, from interactive quizzes to playing games, playing selfies, giving gifts and so on.

It seems to have become an indispensable part of the current film promotion strategy.

For theaters, if the movie is popular and has many stars, almost all theaters will pounce on it and actively strive for it, but it also depends on the specific strength of the theater. If it is the top five theaters in a city, it is easy to win the opportunity for a star roadshow, and if it is ranked around tenth, it depends on the coordination of the relationship with the filmmaker.

Because it takes about an hour for stars to go to each cinema roadshow, about half an hour on the road and half an hour to communicate with the audience. Celebrities generally arrange media meetings in the afternoon, and run roadshows in the evening when the audience is large. If there are five or six roadshows in one night, it is still acceptable, but if there are seven or eight in the queue, the stars will work very hard, and it may end late at night. If your theater is not strong, it may be deleted.

For Su Yan and his team, the time for the roadshow work is to leave early and return late.

I run five or six theaters a day after 11 o'clock in the evening, then go back to the hotel to rest, and then take the earliest flight to the next city the next day, and there is basically no time to sleep.

Red Bull didn't dare to drink more, so the staff provided health care oral liquid, which was prepared in whole boxes and boxes, and several drinks a day.

Dark circles are standard and must be covered up by makeup.

This kind of high-intensity propaganda makes everyone tired, and it is common for them to fall asleep while moving, and to be woken up with a worried face.

Many cities are also the first time Su Yan has been there, but until he left, he didn't know what it was like, what attractions there were, and whether the snacks were delicious.

In the later period, with the help of Huang Lei, Chi Chi, and Lin Gengxin, the soldiers were divided into three roads, and for a full 20 days, they ran a total of 26 cities and nearly 140 theaters (universities, shopping malls), and the results were not brilliant.

Moreover, Qinghe also adopts a hunger marketing strategy, and the roadshow does not show films, which obviously has great confidence in the quality of the film, and is mostly based on interactive communication.

There were tens of thousands of viewers who participated, and countless photos were uploaded, which also whetted the appetite of fans.

What Su Yan remembers most is the activity in Yanjing, his alma mater.

Nearly 1,000 students and sisters came, knowing their hard work, and they also offered their own soup on the spot, saying that although there was no incense from Yun'er's love card, don't dislike it, obviously watched the base camp of the broadcast, and then decided.

Especially when the classmates gave Su Yan a banner of support, which he jokingly called the Spring Festival couplets, it was directly transmitted to the Internet, and a bunch of people came to popularize it for him.

However, although the crew of "The Last Days" is running so diligently, it does not mean that the filming must be high, and it is still necessary to see the situation after the broadcast.

......

On April 27th, representatives of various investment issuers, including Su Yan, gathered in the Qinghe conference room.

The premiere will be held at 6 p.m. tomorrow at Wanda Cinemas, and the relevant work has already been arranged, and the roadshow has been temporarily suspended.

The purpose of the meeting was to take stock of the past and plan for the future.

Lao Wang made a report on the stage.

Su Yan also learned a lot of information that he hadn't been able to know before.

"The Last Days" is expected to invest 400 million, and so far, the money spent has reached 487 million, except for the production cost of the film itself, which is slightly exceeded, the rest are the cost of publicity, and about 50 million funds have been prepared, waiting for the official release to be invested.

This May Day is more lucky, it is on Friday, which means that there will be a three-day real holiday.

In terms of pre-sale, although Su Yan and they worked harder, the result of 110 million seems to be a little less for investment, and the filming is at 28.75%.

The main competitor Qian Yu's "Spring and Summer" invested 130 million, pre-sold 80 million, and scheduled 25.5%.

Although the pre-sale of the North American blockbuster "Dark Night" was poor, only more than 90 million, it accounted for the largest number of films, reaching 31.1%.

Of course, this is only the planning of May 1st, and there are many subjective and objective factors in the follow-up.

The pre-sale of 100 million is already an unattainable data for many movies, and even a lot, but it will not be able to reach this data when it is released.

The investment in "The Last Days" at this stage is about 500 million, which is real money, and many movies claim to invest hundreds of millions, which are all gimmicks.

Therefore, it is basically necessary to return the cost, and the votes must be at least 1.5 billion.

Half of the 750 million is to go to the theater, and then it will be deducted from the film development foundation, business tax and other expenses, and the rest will be divided by production and distribution.

Of course, when the production and distributor can also benefit from the later profits, such as showing on TV channels, webcasting, and producing CDs.

At present, the first place in the box office list in China is still "Wolf Warrior 2", with a score of 5.6 billion leading the second place by nearly one billion, and "The Last Days" wants to make money, then it must at least enter the top 30 before there is hope.

Although it is common to produce more than one billion or more than two billion films a year, the pressure is still there.

Domestic movies + science fiction, the popularity may not be as high as that of small and fresh romance films.

However, the overwhelming publicity offensive has made up for this shortcoming, whether it is turning on the TV to watch variety shows, or watching news on the Internet, and hot comments on Weibo, "The Last Days" is firmly ahead of other films.

As long as it is a TV station that has cooperated with Su Yan, the stars are working hard to help and shout, anyway, there is no need to spend effort or money, and they can still form a good fate, why not do it.

According to the experience of many distributors, most of them estimate that the final box office will be between 1.8 billion and 2 billion, which can make a small profit.

The meeting lasted for more than two hours, which was actually not a long time, after all, it was about a nine-figure investment.

The efforts that should be done are basically done, even if tomorrow's premiere is only the last wave of momentum, so that the media will report more, and there will be a lot of red envelopes here.

Lin Xiaoyun has become a propaganda little witch, she didn't stay in South Korea for a few days, she rushed back, and asked her agent to receive a lot of announcements, almost all of which were about movies.

(Thanks to the playbayplay boss for the tip)

PS: Ask for support at the end of the month!

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