Chapter 20 The First Investment
Seeing that Li Yan was struggling and stopping, Feng Yunwen guessed the answer, and said in a sour tone: "Forget it, I broke my heart for Xingyuan Xuan when I was alive, and now I am in another world, I don't want to be tired anymore, let him go." ”
Li Yan was a little unbearable, and persuaded him: "Lao Tie doesn't have to worry too much, Xingyuanxuan may not be as bad as you think, and there are still many people who like to eat traditional pastries." ”
Feng Yunwen: "I also want to open, children and grandchildren have their own children and grandchildren, if the pastry industry is really not mixed, then close the business, Xingyuan Xuan has been inherited for more than 100 years, which has made me very proud." ”
Indeed, there are not many old shops that can be inherited for a hundred years in China, and Xingyuan Xuan has experienced the darkest period of modern China, and this history alone is enough to be proud.
After going offline, Li Yan went to Xingyuanxuan to pick up the goods according to what he said before.
It was still the middle-aged master I saw yesterday who handed over the three boxes of walnut crisps to Li Yan.
"Little brother, there are not many people like to eat walnut crisp in young people of your age, and if there are a little more customers, walnut crisp will not be discontinued. The middle-aged master said bitterly.
Li Yan was a little weak-hearted, he knew that Xingyuanxuan's walnut crisp was very famous, but he hadn't eaten it, so he didn't like it or not.
When I was a child, the family conditions were not good, and I couldn't afford to eat too high-end pastries, even if my parents occasionally bought them, they also picked cheap white cakes.
Carrying three boxes of walnut crisp back to the rental house, Li Yan re-launched, burned two of the boxes to Feng Yunwen, and left a box of walnut crisp to eat by himself.
"It doesn't seem to be as delicious as I imagined, it's about the same as a box of biscuits for three dollars......
muttered secretly in his heart, Li Yan didn't say this, for fear of hurting Feng Yunwen's heart.
However, Feng Yunwen said in the comments: "Xiaoshuai anchor, is this really Xingyuanxuan's walnut cake?"
"Lao Tie, what do you mean by this, do you suspect that the anchor is shoddy?" Li Yan asked with some unhappiness.
Feng Yunwen: "Don't get me wrong, anchor, it's just that I think the walnut crisp tastes wrong, and it's far from the past." ”
Li Yan suddenly understood, he thought that only he thought that the taste was average, but it turned out that Feng Yunwen also felt the same way.
"Could it be that the recipe has been improved?"
After asking this sentence, Li Yan felt that he was very stupid, the food has always been more and more delicious, and the more it is changed, the more unpalatable it becomes, this is not called improvement, but degradation.
Feng Yunwen: "No, this taste is wrong, it must not be made according to the original recipe!"
Supporting his chin with one hand, Li Yan guessed: "Modern China is in turmoil, maybe some of the recipes of Xingyuan Xuan were lost in the war, or maybe the previous generation of masters did not pass on the secret recipe to the next generation." ”
"Xiaoshuai anchor, I have a reluctant request below, I will pass on the production method and recipe of walnut crisp to you, if the Xingyuanxuan formula is indeed lost, please help make it up. ”
After speaking, Feng Yunwen directly rewarded a piece of jade pendant and became the first audience to reward a jade pendant!
"Thank you for the jade pendant rewarded by Lao Tie!" Li Yan shouted excitedly.
A piece of jade pendant needs 10,000 diamonds, which is the biggest gift besides the crown, and Feng Yunwen is really a blockbuster.
It was rare to see him rewarding before, and as soon as he made a move, the live broadcast room boiled instantly, and among all the fans, only he and Mingxi Zong Zhu Youxiao had a fan value of 10,000.
After rewarding such a big gift, Li Yan had no reason to refuse his request, and immediately hugged his fists and said: "Lao Tie, please rest assured, Xiaoshuai will get things done as soon as possible." ”
After coming to Xingyuan Xuan again and chatting with the middle-aged master, Li Yan learned that his name was Feng Zheng and he was the eighth grandson of Feng Yunwen, the founder of Xingyuan Xuan.
There were no other workers in the shop, and the other two young men were his sons Feng Hui and Feng Can, and the whole Xingyuan Xuan was now a father and son, barely surviving by supplying some supermarkets and pastry shops.
"Master Feng, Xingyuan Xuan has been standing for a hundred years, even in the war-torn era, it is still very popular, why is it almost on the verge of closure in recent years, is it just because of the impact of Western-style pastries?" asked Li Yan tentatively.
Hearing this, Feng Zheng's expression changed slightly, and he was silent for a long time before he spoke: "This matter involves a big secret of my Xingyuan Xuan, and it stands to reason that it cannot be disclosed to outsiders, but now that Xingyuan Xuan is defeated, there is nothing that cannot be made public." ”
In the next half hour, Feng Zheng analyzed in detail the reasons for the decline of Xingyuan Xuan, in addition to the influence of Western-style pastries, the loss of several core secret recipes is the key to the sunset of the family industry.
Xing Yuan Xuan is extremely strict in the selection of the next generation, especially the recipes of some important pastries, only the helm is qualified to know, walnut cake is one of them.
In this way, although the confidentiality is improved, the formula is not easy to leak, but it also increases the risk of loss.
The loss of the walnut crisp recipe happened in the generation of Grandpa Feng Zheng, when the country was in turmoil, Grandpa Feng Zheng died young, died in an accident, and did not have time to pass on the craft and secret recipes to future generations, and buried deep in the loess with all the secrets.
Feng Zheng's father took over Xingyuan Xuan, and through countless attempts, he prepared a new walnut crisp, but the taste was far inferior to the original product.
In addition to walnut crisp, the recipes of several other signature pastries are also incomplete, Xingyuan Xuan is still Xingyuan Xuan, but most of the products have changed, resulting in a large loss of customers, and hundreds of stores have closed one after another.
The situation is similar to Li Yan's conjecture, the disadvantages of the family industry are undoubtedly revealed in Xingyuanxuan, if it is managed in the mode of modern enterprises, this kind of problem will definitely not occur.
"You have also seen that now Xingyuan Xuan has long lost its glory and has been reduced to a small family-style workshop, and perhaps in a few years, Xingyuan Xuan, a century-old signboard, will gradually be forgotten. Feng Zheng smiled bitterly.
Li Yan nodded slightly, what Feng Zheng said was the truth, losing those core pastries, Xingyuan Xuan did not have much advantage compared with those small workshops, and it was not the same as everybody.
Figuring out the reason for the decline of Xingyuan Xuan, Li Yan got to the point and said: "Master Feng, in fact, I have two intentions this time, the first is to hand over the authentic walnut crisp recipe to you. ”
"Authentic walnut crisp recipe?!" Feng Zheng's eyes widened, the recipe had not been lost long ago, how could it be in the hands of an outsider?
Guessing what he would ask next, Li Yan thought of a reason on the way here and explained: "My ancestor and Feng Yunwen's seniors are close friends, and Feng seniors are worried that the formula will be lost in the future, so they saved a backup with my ancestors, and then handed it over to the descendants of the Feng family when Xingyuan Xuan fell." ”
It sounded ridiculous, but Feng Zheng had already believed most of it, because Xingyuan Xuan had decayed, and Li Yan didn't need to lie to him at all.
After reading the recipe and production process written by Li Yan, half of the doubts in Feng Zheng's heart were basically dispelled, and he had a strong premonition that this was indeed an authentic walnut crisp!
"Well, the first purpose has been achieved. Li Yan sat down again and said, "The second purpose, I want to invest in Xingyuan Xuan, but not with funds, but with five other pastry recipes. ”
Hearing this, Feng Zheng's thick eyebrows moved, and he was relieved.
If Xingyuanxuan was in a glorious period, he would definitely not accept outsiders to buy shares, but now Xingyuanxuan only has a signboard left, and there are still people who are willing to invest in shares, which is similar to pie in the sky.
Besides, people sent authentic walnut crisp recipes, which is a great kindness, and it should be agreed to in both affection and reason.
Li Yan is half of Dong Xiaowan's apprentice, and Dong Xiaowan is good at making all kinds of pastries and delicacies, as many as hundreds of them, and randomly pick out five of them and hand them to Feng Zheng.
Reading the five recipes carefully, Feng Zheng's eyes brightened the more he looked, he was a professional in the pastry industry, and of course he could see the value of these five recipes.
Xingyuanxuan still has a lot of pastry making methods, but most of them are ordinary pastries on the bad street, which are not distinctive, and other workshops still know how to make them, but what Li Yan provides is very different, there are two kinds of pastries that he has not even heard of.
"Master Feng, as for the issue of the proportion of shares, we are not in a hurry to make a decision, you can make these five kinds of pastries first, see the market potential, and then talk about the shares. Li Yan proposed.
Feng Zheng was a little incredulous and asked, "Little brother, you are so relieved, aren't you afraid that I will swallow these five formulas?"
In fact, Li Yan didn't dare to guarantee Feng Zheng's character, after all, he hadn't known each other for a long time, and he didn't know the roots.
But from the first meeting, the other party gave him a very simple and honest feeling, not like the kind of treacherous and cunning black businessman, so he handed over the formula to him.