Chapter 148 Petition for Nomination
The plane landed at Milan's Milpensa airport, Hannah took Jonas by the arm, Plov led the way, and Kaia Young followed with a luggage cart.
At the exit of the airport, Aldo, one of the third-generation heads of Ermenegildo Zegna, was waiting with his child Parro and nephew Gildo.
At their side, Jonas also saw an unexpected person - Ursula Santo Domingo, who was accompanied by her eldest son, the Santander family.
Jonas asked in a low voice, "Grandma, did you invite Aunt Ursula?"
Hannah shook her head and said, "No, she's here to find you." If you want to be considered your own by Mark, you still need to go through a test, and Ursula is here to help you this time. ”
"Test?"
"It's the equivalent of an initiation ceremony, and some people need to go through a very strict test, but you don't have to, because you've already entered this threshold. ”
Europe was one of the first regions to preach equality for all, but in reality, the problem of class solidification in Europe is very serious.
In 2019, the seven-year documentary on life filmed by British TV swept the world, and they spent 56 years filming the lives of 14 people from childhood to old age.
They took seven years as a stage, followed and filmed for fifty-six years, and then used the experience of ordinary people to show various problems in European society.
In this, a very important problem is highlighted, that is, class solidification.
Most of the children of the rich have become successful people, and most of the children of the poor are still poor.
This film unabashedly circles the target of the discussion on the word "class".
In traditional British society, the rich and the poor were divided into distinct classes.
Looking back after 50 years, most people still haven't broken through the class or strata they came from: there are still a few children from the elite who have relatively glamorous lives. They live a privileged life and have a stable marriage.
Two or three of the 14 children worked hard to make it to the real middle class or quasi-elite. The rest are "solidified" in their own class.
Not just in the UK, but in the whole of Europe.
Jonas's luck lies in the fact that he was born into the upper class, has a clear direction of life development, has received a perfect education, and has been established with a correct world view, outlook on life, and values since he was a child.
And his, is already higher than the end of the vast majority of people.
So in Europe, rich people like him, the upper class, are very low-key.
They want to create the illusion that society is equal to ordinary people.
Taking Richie as an example, he relied on his own strength to break the solidification of the hierarchy and change from an ordinary person to a superior person.
For example, there is also an internationally renowned Soros, who acts as a white glove for the upper class and becomes their hunting dog. In the end, relying on countless "military exploits", it was finally accepted by the upper class.
Jonas asked, "So what do I need to do?"
Hannah shook her head and said, "I don't know, and neither will Ursula. Your father borrowed the Queen's private villa and held a banquet. ”
Jonas asked, "Is Daddy on good terms with the Queen?"
"Of course not at first, but because of this relationship, they have a very close relationship later, and Charles has since become friends with your father. ”
"I see. ”
Jonas and Hannah were the first to go out of customs, and Aldo greeted them and greeted Hannah. "Aunt Hannah, you're getting younger. ”
Hannah smiled and said, "Aldo, your mouth is getting sweeter and sweeter. Gildo, I heard you have a girlfriend, why didn't I see you this time?"
Gildo smiled at Hannah's closet: "Grandma Hannah, she went to Asia with her classmates, and you will be our most important guest at next year's wedding." ”
Hannah greeted the youngest Parro again, and said with a smile: "Parro, you and Jonas are estranged, you know that he has a somewhat cold personality, but in his heart, he has always attached great importance to the friendship between you since childhood. ”
Hannah, as the eldest elder, should focus on her actions in social situations.
After she had saluted all three members of the Ermenegildo Zegna family who had come to greet her, it was Aldo's turn to bow to Jonas again. "Little Jonas, how tall are you now?"
Yannick's funeral last month was attended by Aldo's brother Angelo, and it may be for this reason that they were greeted at the airport today by three people who did not appear at the last funeral.
Aldo smiled and said: "I heard that you have become the main goalkeeper of the Swiss team, how about acting as the image spokesperson for our Zegna?"
"I have no opinion. Jonas turned and hugged Gildo. "Brother Gildo, I heard that you are now in charge of branding in Asia?"
"Yes, the promotion in Asia is more difficult except for Dongying. ”
"At present, in addition to Dongying, there are also South Korea, Singapore, Hong Kong and Taiwan that are worthy of heavy investment, and the economy of that big country has not yet developed, but it can be laid out in advance. ”
Aldo laughed beside him, "Very sensible theory, Jonas, I don't know when you became interested in these too." ”
Jonas hugged Parro, who was a year older than him, and the two of them had known each other since childhood, but the two of them had a far difference in personality and could only be regarded as ordinary friends.
"Parro, I remember the bet you sent me once......"
Parro slapped Jonas twice on the back with his hand and laughed, "Benedetta said the same......
Jonas immediately shut up, turned to Aldo and said, "Uncle Aldo, Zegna belongs to the ranks of luxury goods, this is very consumer-oriented, and I only know the fur. ”
Parro still refused to let Jonas go, and said with a smile: "When are you going to pay what you owe Benedeta?"
Everyone laughed, but Jonas was embarrassed. "What? I forgot?"
Benedetta is Parro's younger sister and the second-to-last and prettiest of the eight siblings of their generation.
When Jonas was fourteen and Benedetta was thirteen, they went on a beach vacation together, and Jonas was full of curiosity about the opposite sex during his development, so he peeked at her changing clothes, but was caught.
Benedetta asked Jonas to be his boyfriend, and Jonas was so embarrassed that he became estranged from them after the vacation.
Of course, this is also because Hannah is not satisfied with Benedetta, and as Germans, they always find it difficult to accept unreliable, romantic and passionate Italian girls.
After greeting Ursula and them, they got into the car arranged by the Zegna family and headed together for Biella, a small town west of the airport.
Biella is the birthplace of the Zegna family and the headquarters of Ermenegildo Zegna. Not only does the family have a fabric, a wool factory, a design studio, but also a beautiful resort in the Alps.
This resort is dozens of kilometers long, is a famous scenic spot in Italy, and has also become the best window for Zegna to promote to the outside world.
Ursula invited Jonas to join her in a car, while Hannah accompanied Aldo in a car to the family hotel in Zegna.
In the car, Ursula handed Jonas a list and said, "There are three options on it, you can choose one of them as your own test experience, and after you choose, I will try to help you arrange your itinerary." ”
Jonas looked at the watch and groaned.
At first, Jonas didn't understand what Richie's arrangement meant, but after reading the list, he understood.
At the beginning, they elaborated on the meaning of the test, and wrote a lot about it, but in fact there was only one meaning: to vote for the name.
Their interest group is loose, but at the same time very tight.
Those who do not have the qualifications to join will not be able to get in no matter how rich they are. After entering, although it is still free, it must also follow some consensus and common ideas, including common interests and the maintenance of common interests.
If a layman wants to come in, the tests he faces are very strict, and he may even ask you to be connected to a certain regional power, or simply ask you to kill someone.
Jonas didn't have to face such a tough test, and Richie just gave him three options that weren't tough.
The first option is to arrange a private party where you can entertain the members of the interest group, and of course the more people you have, the better.
The more people you arrange, the more people will accept Jonas's affection.
Hoffman Private Bank has this arrangement every year, and this year's annual meeting was held on a private island in the Seychelles, and according to Osberg, they arranged at least 200 models from all over the world to accompany the big names.
The second option is for Jonas to attend an international reception with close ties to interest groups and make a formal speech.
This doesn't seem to cost a lot of money, and it's not difficult. However, since we want to speak, we must clearly stand with interest groups.
And the influence of this kind of international drinking party will not be small, and expressing one's position on such an occasion is tantamount to labeling oneself.
The third option is to pick a promising project that has a large enough return and benefits to be even.
All three conditions are relatively simple, but they are not simple.
The first condition is to let others know about your existence and strength, it seems that it is just to spend some money to buy a ticket, but it is not easy to get the approval of others.
The second condition is to position oneself directly and make one's position clear. For Jonas, he was the last person to choose.
The third way was the most in Nas's mind, but he didn't think about what project was most suitable for sharing.
Seeing that Jonas hesitated, Ursula smiled and said: "The test for you is already very simple, if the grade is lowered again, there will be no point in the test." ”
Jonas nodded and said, "I understand that I personally prefer the third option, but it's not mature yet. ”
Ursula smiled, "If you need anything to help you, just say it, I'll take care of everything for you." ”