Chapter 525 of the fourth volume is not optimistic

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After lunch, Lu Heng stayed in his office and began to deal with some things that had piled up.

These things were specially selected by Bai Yijing before, and they were not in a hurry, but they had to be dealt with by Lu Heng personally, and it was a lot of work to accumulate over time.

Lu Heng flipped through it for more than three hours, and it was almost finished.

Stretching, Lu Heng came out of the office yawning and knocked on Bai Yijing's studio next door.

"What about Mr. Xiao and Minister Liu?"

Bai Yijing stopped what she was doing and replied, "It should be on the side of the online sales group!"

"Why are you going to the online sales group?" Lu Heng was a little surprised.

Bai Yijing was actually a little puzzled, but thinking of their curiosity before, she explained to Lu Heng according to her own understanding: "Probably curious! Today, Mr. Zhao chatted with them for a long time, and they also agreed very much with us focusing on the Internet." In particular, they set up a unique online sales group, and now they want to know what it is, so they went to the online sales group just now. ”

Lu Heng nodded, "Oh, then I'll take a look, you can go about your own business first!"

Holding his hand, Lu Heng went downstairs slowly, looked at the exhibition hall, no one was lazy, and nodded with satisfaction.

One turned around and entered the quieter online sales group.

As soon as I entered, I saw Xiao Feifei and Liu Dongsheng standing with their hands in hand and listening to Liao Fan's talk.

Lu Heng listened for a while, and Liao Fan was now training his team members on product knowledge.

Others think that online sales is just talking to customers on the phone, but in fact, there are many things to learn.

What do you want a stranger to talk to a customer who wants to buy a car?

But in the virtual case, there is no car subentity as a reference, so it must rely on your introduction.

Therefore, online sales have a better understanding of the information of the car than the sales of the showroom, and Liao Fan is now doing this job, comprehensively training his employees in this knowledge.

"The Elantra is currently our flagship model, and you have to keep in mind its basic configuration so that you can describe it clearly when you talk to customers on the phone. Electric sunroof, heated seats, automatic air conditioning, reversing radar, on-board hands-free, automatic anti-glare rearview mirrors in terms of convenience, and in terms of safety, it is equipped with front side airbags and traction control systems, which are rare in the same class of cars, each configuration is very practical. There's also the icing on the cake: voice prompts. When it starts, it will wish you a pleasant drive and remind you to wear your seatbelt, and when the speed exceeds 100 kilometers per hour, it will warn you that you have exceeded the speed limit. ”

"Also, sales is not like pouring beans from a bamboo tube to memorize parameters with customers, you have to supplement from other aspects to try to impress customers. For example, the value retention rate, a car has been driven for a few years, and some people will want to dispose of it and buy a new car. Then the price of processing is also what they are concerned about. This involves the retention rate, the retention rate of our Elantra, do you know?"

As one of Hyundai's best-selling models overseas, the Elantra's value retention rate is comparable to that of classic models such as Jetta and Santana. In the used car market, the Elantra is definitely one of the most popular leading models!"

Liu Dongsheng turned his head and said to Lu Heng in admiration: "Mr. Lu, what does this young man do?

Lu Heng shook his head and said with a smile: "He is the leader of our newly established online sales team, Liao Fan, what, do you have an idea?"

Liu Dongsheng nodded, sighing in admiration.

"Team Leader Liao's sales level is very high, his speech is clear, his product knowledge is firm, and he is very familiar with how to deal with customers. If this kind of talent goes to do showroom sales, he will definitely have good performance. ”

Lu Heng smiled slightly, "Minister Liu is as wise as a torch, and I won't tell you that Team Leader Liao was the monthly sales champion of our company's exhibition hall before he served as the leader of the online sales team, and he had also sold Volkswagen and Chery Automobile before, all of which were sales champions." ”

Hearing Lu Heng say this, Xiao Feifei's eyes lit up on the side, and she couldn't help but glance at the man who was talking.

The members of the online sales team who were close to him also looked at their team leader with admiration, but they didn't expect this man who was not a year or two older than them to have such a brilliant resume.

Liu Dongsheng sighed regretfully, his expression extremely regretful.

Lu Heng looked at him suspiciously, "Why is Minister Liu sighing?"

Liu Dongsheng shook his head and said: "I feel sorry for the position arrangement of Team Leader Liao! How can such an elite figure in sales come to do online sales, if he continues to stay in the exhibition hall to shine, how much value will this create for us Hyundai Motor! Maybe if he continues, he will also have a place in next year's Hyundai National Sales Champion Selection." ”

Like Hyundai and Volkswagen, these well-known brands of automobiles will hold some internal selections every year, sales skills competitions, maintenance competitions, and naturally there are sales champions across the country.

This kind of award has no practical significance, but the symbolic significance is huge, no matter who gets it, others have to look up to him, which is a great honor in the industry.

Lu Heng was dissatisfied with Liu Dongsheng's disbelief in online sales, and said unhappily: "Minister Liu thinks I'm overkill?" Or do you think online sales are really not good?"

Liu Dongsheng's expression was stunned, his expression was extremely embarrassed, although what he said just now seemed to be very flattering to Liao Fan, but he really blamed Lu Heng's company for improper arrangements.

But embarrassment is embarrassment, but he still has to say what he needs to say, and he doesn't need to shy away from anything.

"Mr. Lu, although you have done a good job in network promotion, Mr. Zhao also showed us your achievements before, and your performance has been greatly improved, ranking among the top of the national counterparts. But seriously, online promotion and online sales are two concepts, and you are really in a hurry to take this step, anyway, I'm not very optimistic. You also know that I myself am a marketer, not to mention how powerful this piece is, but the door is clear, the prospects are also clear, and the online sales look good, but it is just a castle in the air, a mirror. ”

Listening to Liu Dongsheng's eloquent talk, Lu Heng smiled.

I don't get angry, I don't argue, the results haven't come out yet, and it's useless to say more to myself.

If you want to make others change their opinions, there is no other way, only to wait for the actual results to come out is the real slap in the face.

"Minister Liu, the various configurations of our online sales team have been matched, and there are still a few days in November, when it is time to officially start work. Whether it is a castle in the air or not, Minister Liu can pay attention to one or two, maybe he will give you a surprise!"

Liu Dongsheng pursed his lips disapprenously, and the scene continued, "Then I'll wait and see, haha!"

(To be continued.) )