The annual Golden Melody Awards ceremony is held on Chinese New Year's Eve, which can be regarded as an early Spring Festival Gala, and can also be regarded as a warm-up for the Spring Festival Gala.

This year's Golden Melody Awards ceremony returned to the capital of Yanjing and was held in the main hall of the Yanjing Exhibition Center after going around the country.

On the night of the awards ceremony, Yan Zhan was already impassable, and there were people on both sides of the street, all of whom came to see the stars.

A large number of security guards have been dispatched, and the armed police force has also joined in to maintain order according to the usual practice, in case of vicious incidents, the streets are empty, and the neighborhood has been closed, except for the vehicles arranged by the Golden Melody Award Organizing Committee to pick up and drop off people, all vehicles will be detoured.

The red carpet has been rolled out outside the Yan Exhibition, and the railings on both sides of the red carpet are crowded with photographers from various media, and people continue to come to walk the red carpet, but the number of flashes on both sides is not too frequent.

The Golden Melody Awards is an annual event in the Chinese music scene, which is regarded as the Chinese music scene's own Spring Festival Gala, with a large number of attendees and hundreds of singers, among whom unknown singers account for the majority, which is the so-called small role.

These people who came to walk the red carpet by themselves are such small characters. They can go in first if they want to go in, and they can walk on the red carpet if they want to, but they can only go in unscheduled free time.

The media's interest in these people is naturally not very high, what they are really interested in is those who are popular and topical, and that is really worth filming.

This can also be seen from the crowd of people who come to see the excitement on this street, as long as they suddenly form a sound, it means that there are people worth shooting, the higher the sound, the more valuable it is.

And now, the sound is coming.

"Benru!"

"Benru, I love you!"

"Xiao Ru, look here!"

"Shen Huan!"

"Which girl touches Lao Tzu's ass!"

……

A big wave of sound hit, and the media who couldn't turn their heads behind the railing didn't have to turn their heads, they knew that it was worth filming when they heard it, and then they immediately started it. Iron Horse Bridge and other stunts have been used, and the counterparts on the left and right desperately seize the space, leaning out hard, and then finally saw an extended Garden stopped at the entrance of the red carpet, a tall man in a blue antique robe stood there, a thin woman in a black evening dress approached from behind him, stood beside him, a hand passed through his bent arm, and then the two of them held hands and walked together on the red carpet.

It was Shen Huan and Ben Ru.

Today, at the request of the organizing committee, in order to match his Chinese style theme, he deliberately wore an ancient style robe, which is still very eye-catching in a crowd of Western-style modern wear, but from the shouts of those onlookers around him, he can easily hear the popularity gap between himself and Benru.

After all, he has only been in the music scene for half a year, but Ben Ru has been in this industry for eight years, and his popularity has always been quite strong, and the accumulation of popularity between the two cannot be compared.

"Click, click, click"

As the two walked by, the flashing lights on both sides made a big splash, forming a light array, which almost illuminated the glaucoma.

These two, one is a big hit tonight, and the other is the nominee for the best singer of the year and one of the top female singers in the music world, both of them are worth filming, they naturally won't feel sorry for film, and by the way, they also shouted from time to time: "Go slower!" "Ben Ru look here!" "Laugh at it!" "Shen Huan look here!" ......

Shen Huan is very cooperative, he laughs if he wants to laugh, and he puts POSE if he wants to pose, Ben Ru is not bad, he is very solemn and generous, and he doesn't have the appearance of saying "come to support me" when they met a few days ago.

In the past few days of getting along, Shen Huan has become accustomed to it.

This female singer seems to have several faces.

After the two walked across the red carpet, they entered the venue directly and entered the main hall under the guidance of the staff.

The main hall of Yan Zhan can accommodate 3,000 people, due to the needs of stage construction and the relationship between perspectives, the actual capacity will definitely not reach 3,000, and 2,000 should still be there.

Now there are many people seated in the main hall, and their status in the music world can be seen from the seats: the more they sit forward, the more singers, musicians, producers, songwriters, etc., who are high-status in the industry, or those who are popular now, the further they go, the lower their status in the music world.

When Shen Huan walked forward, he inadvertently saw a familiar face beside the aisle.

Chen Ziwei.

This was the favorite when he competed in "The Voice of China", and now he sits in the middle and back.

Although there is a word difference between the name of the top director, the fate of the two people is very different. Of course, this is also in the entertainment industry, if compared with ordinary people, Chen Ziwei can be regarded as a well-off life is more than enough, but after stepping into this circle and seeing the sound and entertainment and drunken gold fans in it, who wants to go back and compare with ordinary people?

Chen Ziwei also saw him, and the expression on his face was a little hesitant at first, but in the end he squeezed out a smile at him, and he also smiled back politely, made a gesture of "call when available", and then continued to walk forward.

God knows, he doesn't have Chen Ziwei's phone at all, but he doesn't give face for nothing, and giving face to others may be giving himself face, besides, he is indeed in a better mood today.

It's not because he knew in advance that he would win the award, but because with the subsequent series of means of Quku.com, coupled with his emoji marketing plan, and a large number of tap water (spontaneously formed water army), "Meteor Garden" finally swept the Internet.

The speed of information dissemination on the Internet is indeed much faster than that of traditional media. In particular, the emoji marketing he proposed,It is one of the great contributors,After the rise of the Quku network,It's simply spreading virally,And he proposed"Don't add any "Meteor Garden" related words to the emoji,Leave only the most primitive Quku network logo"The concept is also a big help,Greatly reduce the defense and disgust of netizens,Although it caused a little trouble in information acquisition,But compared to the breadth of communication,This sacrifice is still worth it。

It is also under this series of combination attacks, coupled with the quality of the series itself, "Meteor Garden" has exceeded 6 million views of the first episode so far, and the number of views of the following episodes is basically above 4 million, and the total number of broadcasts has exceeded 50 million.

This also led to a phenomenon, that is, the daily list of playback volume of Quku.com was completely slaughtered by "Meteor Garden".

This is a lot of waste of resources,For this reason,Quku.com also made temporary rule modifications for this drama、Let the programmers work overtime,Merge all the episodes of "Meteor Garden" into one entrance and display them on the daily list of playbacks,This not only leaves room for other excellent video resources,It will not waste the resources of the recommendation column,Let the entrance of "Meteor Garden" continue to exist.

And the number of new registered members generated by the population of "Meteor Garden" has exceeded the terrifying 2.5 million so far, and Jin Xi basically couldn't help but smile at every word when he called him.

This IP is terrifying.

And if this figure can continue, just the Quku.com, according to the price of the VAM agreement, he will get more than 1.8 million income - the rise index of the VAM agreement is very complex, and it is not a simple linear relationship.

If there is a further increase, it is possible to recover most of the costs.

Of course, these are still just small heads, and the most important thing is that although the drama "Meteor Garden" is only halfway through the broadcast, it has become a phenomenal TV series on the Internet, which makes him more confident in priing open the door of the TV station, and then it will be the real big head.

……

"Do you know Shen Huan?"

A person sitting next to Chen Ziwei saw the scene of Shen Huan greeting Chen Ziwei just now, his eyes were a little surprised, and he couldn't help but take the initiative to talk.

Shen Huan, others don't know, can these singers still not know? The first dark horse of this year's Golden Melody Awards.

Chen Ziwei smiled and said a little self-assuredly: "Well, we have worked together on a show before, and we have been in touch since then. At the time, he was quite down, but he didn't expect to become a big hit tonight now. ”

The man replied: "Who says it's not? He also rose too fast, and he directly won 6 nominations after posting a film...... Maybe tomorrow it will be our turn, come on, struggle!"

Chen Ziwei casually echoed the "yes", and stopped talking, but looked at the back of Shen Huan walking in front of him, with a complicated look.

It's really the same life, half a year ago, this guy was obviously much worse than him, he still remembered that he and another man and a woman were like clowns in the background, and the contestants in the show were still laughing at him behind his back, but he didn't expect that now that people have sat in front, he is sitting here.

"By the way, let's have a drink later, shall we? ”

Chen Ziwei was in a complicated mood here, and the person who accosted him suddenly spoke again, obviously starting to "come on and struggle".

……