The importance of the navigation website is self-evident, many netizens like to take the navigation website as the home page, in this way, the navigation website introduced those URLs are of course the first choice, if there is no name of your website on the navigation website, then, of course, the traffic will be reduced, of course, it will affect the popularity of the website.

Internet companies, at the beginning, look at traffic, that is, popularity, a website without traffic and popularity, generally no one will pay attention.

Of course, the most famous navigation website in China is 123, Chen Shi will certainly not miss this opportunity, perhaps, in the future, he can use this as a condition to negotiate with Baidu, and he may be able to obtain more shares.

After chatting with Fu Yinhong for a long time, and after roughly understanding the company's operation mode and the situation of the investment, Chen Shi left. He doesn't need to be in charge of an investment, and he doesn't need to be at the helm, because he is a big boss so he has to come and see, otherwise he wouldn't even want to enter the door of the financial building.

Back in the editing room, he and Li Yalian continued to edit and were busy until the evening. On the way home, Li Yalian suddenly asked Chen Shidao: "When will our movie be released? How should we publicize it? There is no distribution company to contact us, you should quickly think of a way." ”

Chen Shi said: "Don't worry, it's still early, I want to leave the matter of distribution alone for the time being, let's make it with peace of mind, ensuring quality is the first, and other things will be considered slowly." ”

Li Yalian was slightly dissatisfied and said, "Do you have other ideas?" "The movies she worked so hard to shoot are like her own children, of course, she is anxious, and besides, she has never done these things, and she doesn't know how to do it, of course she wants to know about it as soon as possible.

Chen Shidao: "You think, the two of us don't have any reputation in the film industry, if this movie wants to get a high box office, it can't be without a little popularity, and the leading actor is not very famous, such a movie is just a day trip in the theater, and no one will pay attention to it at all, should we make a name for ourselves first, let the media come to us by themselves, and then let them help us promote it without paying any price." ”

Li Yalian touched her head, looked at Chen Shi, and said, "This is impossible, what do you want to do?"

Chen Shi said with a smile: "Let's go to the film festival, it would be good if we could be shortlisted, even if we can't be shortlisted, then we can also be screened at the film festival, and then find the media to do public relations, write a few good comments, and see how the domestic reaction is." ”

Participating in the film festival is a regular means of marketing films, many film festivals have screening halls, specifically for those who do not participate in film competitions, to promote the opportunity to screen films, this is also a way to attract popularity, such as Cannes, this is an artistic film festival, however, every film festival will invite some films to be screened here, the main purpose is of course to attract film companies and increase popularity.

Although Cannes is very famous, but this is a special art film festival, if there is no commercial film to show, the popularity is not so high, and there will not be so many distributors, the festival is estimated to be difficult to operate, so commercial films have the opportunity to go to Cannes.

Chen Shi's idea is to go to Cannes, whether it is to participate in the competition or to go to the screening, as long as he appears in Cannes, there will definitely be media attention, so that even if he does not become an instant hit, he will have a certain degree of attention.

In these years, there is no attention at all, and no one has come to watch even the best movies.

What's more, Chen Shi knows that there will be a blockbuster in December this year, and this blockbuster will trigger a commercial frenzy of domestic films.

This movie is "Hero". Not to mention the reputation of "Hero", there are countless possibilities for the commercial thinking it brings to domestic films, and dozens of papers can even be written for this. Also, after the screening of this movie, there are many big directors who want to reach Zhang Yimou's level with this goal, but Chen Shi knows that there are very few domestic blockbusters after "Hero" that can reach this level, and even Zhang Yimou himself has not reached it, let alone others?

Of course, this kind of achievement is commercial, as for the pursuit of art, Chen Shi believes that there are still one or two films, such as Xing Ye's "Kung Fu" is no worse than "Hero", and it is not much different in business.

Li Yalian asked Chen Shi: "Which film festival will we attend?"

Chen Shi encouraged: "Believe in yourself, even if you can't be shortlisted, we can go to the screening, we can advertise, we can do publicity, and participating in the film festival is a multi-win thing, so you can just wait with peace of mind." Next May, let's go to Cannes. ”

Li Yalian was surprised: "Cannes? impossible, we are a martial arts film, I heard that it is an art film festival, can people watch martial arts films?"

Chen Shi smiled, he knew that the first martial arts film to win a foreign award was in Cannes, it was Hu Jinquan's "Chivalrous Girl", which won the 28th Cannes Film Festival Technical Award and the 28th Cannes Film Festival Palme d'Or nomination.

Although Chen Shi and Li Yalian are not big directors, although they have not made other films, although this is their debut, but if they don't even dare to participate, they will be too cowardly.

He said: "Do you know what was the first martial arts film to win an award abroad? Do you know where it won the award?"

Li Yalian shook her head, and Chen Shi said: "Hu Jinquan's "Chivalrous Girl" won the Technical Award at the 28th Cannes Film Festival, so you can rest assured, people will not reject you because of martial arts films, you have to have confidence in yourself, even if you can't be shortlisted, it doesn't matter, you and I are so young, what are you afraid of?"

Li Yalian said: "I feel too far away, Cannes is so far away from us, I think the most alive Golden Horse Award nomination is remarkable." ”

Chen Shidao: "We are also going to the Golden Horse Awards, we will go around November and February this year, and Cannes will be around May next year." ”

Although the Golden Horse Awards do not have a good reputation, they are always one of the best film festivals in Chinese films, so it is an honor for Chinese films to be shortlisted for the Golden Horse Awards, but the Golden Horse Awards are on the island, and there may be political reasons that cause some films to not be able to participate, or to cause some mainland films to not be treated fairly.

Especially now, the mainland film is in a recession, although Hong Kong and Taiwan are also very sluggish, but people have always held a lofty attitude, and have always looked down on mainland movies, of course, this situation will gradually change in the future, because with the rise of the mainland market, Hong Kong and Taiwan are no longer that important to the mainland, and no one in the mainland will care about the market of Hong Kong and Taiwan。

In fact, it has started now, and directors with vision in Hong Kong and Taiwan are preparing to go north, for example, Xing Ye intentionally or unintentionally reduced the lines in the Hong Kong and Taiwan dialects, and tried to use actions instead, because Cantonese is always a dialect and cannot become a popular culture, so smart people are preparing to go north to shoot movies.

Among them, in addition to Xing Ye, the most successful is Jackie Chan's big brother, his drama has a natural advantage, unlike Xing Ye, who is particular about his lines, his comedy is originally action, therefore, the earliest one in the north should be the big brother.

Secondly, such as Wang Sanri, Xu Ke, Chen Kexin, etc., will go north to shoot films one after another. There are not so many people paying attention to the market in Hong Kong and Taiwan, only some people are still holding on, such as Du Qifeng, this person's reputation in Hong Kong and Taiwan is very big, although he also went north, but he missed the best time and came late, which may be related to the subject matter he filmed, because most of Du Qifeng's films are gangster and gangster movies, and such themes are generally difficult to get in the mainland, so Du Qifeng came late, right?

Li Yalian listened to what Chen Shi said, and then asked: "The Golden Horse Awards will start in November and February, but Cannes will be held in May next year, is the interval too long? Or will it be released after the Golden Horse Awards, and then participate in the Cannes Film Festival?"

Chen Shidao: "Then don't participate in the Golden Horse, Cannes seems to have a rule that you can't participate in Cannes after participating in other film festivals, so we still have to make a choice, Golden Horse or Cannes? December "Hero" will be released, this is a blockbuster, it is the film of national director Zhang Yimou, it will definitely sweep the entire film and television market, we better avoid him, just wait a few more months, we will release it in the summer next year." ”

There are requirements for participation in Cannes, firstly, they cannot be screened in a region outside their home country, secondly, they cannot be films that have participated in other film festivals, and if they want to participate in the Golden Horse Awards, they cannot participate in Cannes.

Li Yalian said: "Then we won't participate in Cannes, just participate in the Golden Horse Awards, and then it will be released around one or two." ”

Chen Shi thought about it and said: "No, February is an unpopular month, and no one watches movies during the Chinese New Year." ”

Now the spring file has not been developed, therefore, February is very unpopular, compared to the summer file and the Chinese New Year file, February is simply a dead place, because everyone goes home during the New Year, who still watches the movie?

The real popularity of the Spring Festival stalls was opened by Xingye, first "Yangtze River No. 7" around 07 years, and then "Journey to the West" in 1 or 2 years, which opened the hot schedule of the Spring Festival stalls.

If Chen Shi wants to get a good box office result, he will either be in the Lunar New Year file around December, but during this time, "Hero" is estimated to be popular until the Chinese New Year, or it will be in the summer file, and the summer file will have to wait for next year, so Chen Shi is willing to wait.