Morning, a quarter past eight.

Office of the Director of the Central Office.

Luo Xin had just chatted with Liu Xiaowan from Pepsi.

Liu Xiaowan was eager to meet Luo Yiming.

Because Luo Yiming didn't come to the TV station today, Luo Xin could only call the latter.

After hearing Director Luo say that Pepsi wanted to ask him to be the brand image spokesperson.

Luo Yiming was a little surprised.

Pepsi, where can Luo Yiming not know.

The spokespersons they invited are all the hottest celebrities at the moment.

For a moment, Luo Yiming immediately thought of Guo Fucheng, Cai Yilin, Little Pig, Gu Tianle, F4, She, the spokespersons of Pepsi Cola in their previous lives.

In short, Pepsi is so capricious.

As long as whoever is famous and has popularity, he will invest his money in whom.

The brand spokesperson is diligent in changing, and the money is also happy.

This is true in China.

Worldwide, it's no different.

In short, superstars Michael Jackson, Britney, Madonna, and Beckham can't escape the fate of Pepsi spokespeople.

However, how did this endorsement fall in love with himself?

Could it be that I'm so hot?

Luo Yiming is not sure that he is really like this.

It can be said that he is not interested in brand endorsement.

He works on Mango Channel, and his temporary energy is invested in the show.

But endorsing a beverage product, shooting short films, and participating in activities, Luo Yiming doesn't have so much energy.

He expressed no such interest on the phone.

However, Pepsi is willing to sponsor 10 million for a big brand, and add two program logos and an oral broadcast to him in exchange, Luo Yiming feels that there is no problem.

This is no longer the case.

If before, Luo Xin may not need to ask Luo Yiming's opinion.

directly took the endorsement, and then gave the notice to Luo Yiming.

But now, Luo Yiming is on fire.

He has become a cash cow in Taili.

The big names he produced are coming, and they are a variety show sought after by the mainstream media.

The first issue landed strongly, and the later programs are bound to set off bigger storms.

Luo Xin didn't want to be estranged from Luo Yiming because of an endorsement.

It's like not wanting to lose a forest for a tree.

In line with her respect for Luo Yiming, she didn't talk much about the endorsement of Pepsi.

euphemistically rejected Xiao Liu, but the latter did not give up.

From Luo Xin's hands, he directly asked for Luo Yiming's contact information, and Liu Xiaowan also went directly to Taili Luo Yiming's place to find him.

Put aside the artists of Luo Yiming TV.

Liu Xiaowan wanted to talk to Luo Yiming alone.

Passing through the winding path behind the TV station building, and through an open-air corridor crawling with dead leaves and creepers, the host's dormitory building stands on the west side.

The small building is very old.

There are four floors in total.

Luo Yiming's dormitory is on the third floor.

This time I came to see Luo Yiming.

Liu Xiaowan is still very confident that she can succeed.

In May this year, the 6th Music Billboard will be held in Beijing.

As a music billboard created by Pepsi.

In fact, it is Pepsi Cola, a win-win behavior of creating charts for music, dedicating to the music industry, and promoting its own corporate culture.

In the past, this party was hosted by He Jiong of Mango Station or the host bosses of CCTV.

But since Pepsi recently saw the rookie host of Mango Channel, Luo Yiming.

Especially Luo Yiming has two hot songs on the list.

They felt that it would be a better choice for Luo Yiming to host the sixth music billboard.

At the same time, in the inland area, the spokesperson of Pepsi Cola 06 is still blank.

Homeopathic signing of Luo Yiming's endorsement, the spirit of Pepsi is also in line with Luo Yiming's positive energy idol characteristics.

Liu Xiaowan knows that Luo Yiming has no experience in hosting such a large-scale music billboard.

Therefore, compared with other senior hosting seniors, this opportunity is naturally very important to him.

When she came to the door of Luo Yiming's dormitory, Liu Xiaowan tidied up her hairstyle, smiled and knocked on the door directly.

Luo Yiming, who was in the dormitory, had already gotten up early.

In fact, after he got up, he was also in front of the computer to search for Pepsi 06's big move in China.

In 06, in Hong Kong and Taiwan, Pepsi signed a spokesperson Zhang Zhirao, but this person really didn't have much popularity in his previous life.

Not enough influence.

On the mainland, PepsiCo's sales are not very good.

Although KFC has been in China for more than ten years, the sales of the entire market are not so fierce.

With Coca-Cola as a big competitor, Pepsi's entry into the large supermarket chain has not been so smooth.

But just last month this year, PepsiCo was ranked 53rd in the "China's 100 Best Employers" by the World Enterprise Brand Competitiveness Laboratory.

And it has been named the No. 1 Fortune "World's Most Admired Beverage Company" for two consecutive years.

It has to be said that this is all thanks to PepsiCo's strategic advertising investment.

Every year, Pepsi will look for the most potential and hottest stars around the world to be their image spokesperson.

Promote the product in your area.

The repackaging of star artists and Pepsi as a symbol of star status has really achieved a win-win situation for artists and Pepsi.

Luo Yiming was not interested in this kind of endorsement aura, but in the search, Luo Yiming also found an event named by Pepsi.

This made him think well.

As soon as I operated the mouse and wanted to continue to check, the next second, a knock on the door came in.

Luo Yiming walked over and saw Liu Xiaowan of Pepsi.

"Hello, I'm Liu Xiaowan from Pepsi. ”

"Hello. Wait a minute. Luo Yiming knew the purpose of the other party's coming, so she waited for a while, and Luo Yiming changed his clothes.

also sat down with Liu Xiaowan at a café near the TV station.

"Luo Yiming, right, it's a pleasure to sit and drink coffee with a big star like you. ”

Liu Xiaowan has seen a lot of big-name superstars.

She habitually formed this set of rhetoric.

But as soon as he spoke, Luo Yiming stopped: "Don't, Ms. Liu, don't say I'm a big star, I'm really not a big star." ”

"Huh. You are humble. In China, I rarely see a better MC than you host a show. I love that the big names you host are coming and who are the heroes. ”

"Also, I don't think your hosting performance in the Happy Camp is worse than that of Teacher He. ”

Liu Xiaowan naturally studied Luo Yiming.

A master negotiator like her, she has done a survey before every celebrity visits.

"Ms. Liu is really good at talking, but I'm not as good as you say. ”

"There are many excellent hosts in China, and they are all worth learning from, and I have been learning. ”

"However, we chat, I don't think it's necessary to be so polite, you want me to be your company's mainland brand spokesperson, so, tell me about your conditions?"

Luo Yiming didn't want to talk to Liu Xiaowan for so long.

Liu Xiaowan sneered, in fact, she has been in the West for a long time, and she is also very happy.

"I quite like your character, okay, then I'll be blunt. We can sign a brand endorsement for a year, and the part about your remuneration..."

"Wait a minute, you still have to talk to Taili about the remuneration I can get. I don't care, I care about, what else can I get?"

When Luo Yiming checked Pepsi just now, he searched for a music billboard event that Pepsi was going to start in May this year.

The host of the last Pepsi Music Billboard was completed by Mr. He.

This is the sixth.

Luo Yiming has no hosting experience in this area.

If he can win the hosting of this music event, it will also be a good win for him.