"God, let's talk about the crew. ”

"That's right, the old boy is so popular now, you must know some inside story, right?"

"They say that the shooting cost of the old boy is only 500,000 yuan, is it true? 500,000 yuan can make a good movie?"

There were all kinds of questions, and there were many questions about Yu Peipei's contact information with Chen Xuan, and Li Mu couldn't laugh or cry.

"Okay, that's the end of the question session, let's answer a few questions that everyone was interested in before!"

"First of all, the shooting cost of the old boy is 500,000 yuan, but the cost of doing post-production and a series of other expenses add up to 630,000 yuan. ”

So another classmate asked: Why are you so clear?

Nonsense, my brother is the boss of this drama! The money is all taken out of his pocket.

"In addition to these expenses in the early stage, there are also publicity costs, which is also the focus of Professor Ding's speech in the open class. After speaking, Li Mu also simulated the action of knocking on the blackboard: "Pay attention, there is a test here!"

"Haha~~~"

Professor Ding also laughed, and a school leader next to him suddenly smiled and said: "This kid can be trained well, he must be an excellent lecturer, and the rhythm of the class is well controlled!"

Professor Ding just shook his head, he could see that this kid couldn't stay in school!

"Professor Ding also said in class before that marketing is actually a process of selling products, and in the same era of commercialization, movies are also a commodity, so we let the audience know it, recognize it, accept it through publicity, and finally pay for the process of buying tickets is also a kind of marketing!"

After Li Mu finished speaking, the marketing students nodded frequently, they knew this knowledge, but it was not easy to summarize it in a simple sentence like Li Mu.

And some students who are not majoring in this can also understand, there is no sense of obscurity at all, and there is a sense of accomplishment in my heart, can I learn some knowledge so easily and happily, what else can I ask for?

Li Mu said: "But it should be noted that although the movie is a commodity, it is not an ordinary commodity, and many conventional marketing methods cannot be used on it, such as bombardment advertising investment, which will only make people overdraft their expectations for it!"

"So, there is a need for a means here, and that is hype!"

Hearing the word hype, the college students all showed disdain on their faces, as if they had seen something dirty.

Li Mu said with a smile: "Hype is actually a marketing model, and it is a relatively advanced marketing model!"

This argument is a bit unexpected by everyone, and many marketing students are also confused, and they have never heard the teacher talk about it in class before!

"The reason why it is said to be advanced is because, in many cases, this kind of hype makes people unable to distinguish the real from the fake, and subtly leaves a deep impression on the hearts of customers. ”

"For example, the male and female protagonists have a secret meeting late at night, and a certain actress tears each other apart! Here, teach you a way to distinguish between true and false scandals, but whenever these news occupy the hot search, everyone will check if they have new works recently!"

"If there is, it's hype, and if not, it's a real scandal!"

After Li Mu finished speaking, he paused: "There should be applause here!"

"Haha~~~"

"Learned, learned!"

"This great god is interesting, how do I feel that he speaks better than many lecturers?"

"That is, which lecturer will ask you to identify real and fake scandals in class?"

"Hehe, what's the name of this great god? Hee-hee, he's very handsome, do you have a girlfriend?"

The laughter and discussion continued for about two minutes.

Li Mu continued: "Of course, when it comes to hype, everyone naturally hates it, so why do entertainment companies always like to launch their products in this way?"

"Because it's low-cost, high-efficiency, for example, how much investment does it take to get a movie on the hot search list through normal means? 10 million, 20 million, or even 50 million?"

"But entertainment companies only need one report, and then hire some water armies to stir up the topic, and then let more and more people participate through communication, and even many times whether you chase stars or not, there will always be some hype scandals that will fly to your ears, and you will subtly become the one who is disseminated!"

Hearing Li Mu say this, everyone was a little confused, the hype that had been scoffing at it before was so powerful?

"Is it because of the hype that the old boy is so popular now?" someone asked.

This question immediately aroused everyone's interest, this is the real inside story!

Li Mudu was a little asked, if he didn't, it was talking nonsense with his eyes open, and others wouldn't believe it.

"Honestly, there is!"

The audience was in an uproar, this material exploded a little too fiercely, and everyone was still a little unacceptable for a while, and many people who had seen the old boy couldn't even believe it, how could such a good movie be hyped?

"In fact, when it comes to this, I have to mention a company - Xinghai Entertainment, this company and Chen Xuan's holiday will not be repeated here, so when the movie was still in the later stage, there was some negative news about Chen Xuan. ”

And the strategy adopted by Chen Xuan's studio is to divert attention and focus on the image sacrifice made by Chen Xuan for the old boy movie, so that even if Chen Xuan's image is more three-dimensional, it subtly promotes the movie. ”

"In a sense, it's also a hype, and of course I prefer to call it the marketing of cultural products!"

The applause gradually rang out, from the stars to the joints, to a certain extent, what Li Mu said today is some dry goods, and it is the practical experience that many lecturers will not mention.

Some people have learned the skills of applying for jobs, some people have suddenly become interested in hype marketing, and some people have listened to it as a pleasure.

The school leaders made a decision that the video of this public class must be placed in the most conspicuous position on the school's promotional website.

The key is that this young man is handsome and has a good conversation, no matter how you look at it, he is very suitable as a representative of CUHK students, perhaps, the next enrollment can also make a promotional video or something?

Of course, this time Li Mu did not escape the fate of being videotaped on the Internet.

And after the video went viral on the school intranet, it was put on major video websites.

"Old Boy" can be described as the most popular micro-movie this spring, and the number of topics has always been high, and Li Mu's video was edited and the second half was put on the Internet

At first, Shi Ran thought that who deliberately hacked the studio again, but when he saw it, he couldn't laugh or cry, and said categorically on the podium that the "old boy" was actually his own boss?