Li Mu first took everyone to visit the production room of "Journey to the West", and after everyone visited some specially displayed animation clips, they also showed great interest in this animated film, but some second-tier video websites also knew that this kind of huge investment in the movie was beyond their reach, and they all tacitly did not make a sound.

"It's worthy of Mr. Li, such a big deal, I'm afraid that ordinary people can't even think of it!" The person in charge of Penguin Video is also an old acquaintance of Li Mu, and they have been dealing with each other for a long time, so they naturally see through his purpose at a glance.

Li Mu shrugged: "Some things have to be done by someone after all." ”

After the visit, the group came to the conference room, and after an hour of negotiation, the second season of "Shuke and Beta" was obtained by Penguin Video for the exclusive broadcast rights, the price is 200,000 episodes, this price is actually quite good, you must know that the "Shushan Immortal Demon Record" was only 300,000 episodes, but the cost of 2D and 3D is very different.

Seeing that the popularity of "Shuke and Beta" is getting higher and higher, some imitation dolls have also begun to become popular in the market, but most of them are roadside stalls.

However, this reminds Li Mu that in the United States, in fact, simply doing animation is often not profitable, but all kinds of animation peripherals can make a lot of money, of which toys account for the majority of the income.

Speaking of which, the copyright problem in Huaxia has not been solved before, so it is basically whimsical to make money from animation peripherals.

Even Fuwa, the mascot of the Olympic Games, was a pirated doll all over the street, so you know how rampant the piracy atmosphere was at that time.

However, with the increasing improvement of market supervision, making peripheral toys is definitely a profitable business, but the major animation manufacturers are afraid of piracy, so they subconsciously miss this link.

Li Mu originally didn't have the idea of doing business, so he asked the animation workshop to directly find a toy manufacturer to cooperate, but it turned out that most of the domestic toy manufacturers were engaged in toy OEM, and they had no idea of making and designing toys at all, let alone spending money to buy copyrights.

Helpless, Li Mu had to acquire a toy factory in Pudong New Area, the design of toys is not difficult, from the animation workshop to draw painters can design, the factory itself has a model, typesetting masters, transformation is not a problem.

After two months of running-in, the first batch of "Shuke and Beta" toys were officially interviewed, and coincidentally, it also caught up with the broadcast of the second season, and the genuine toys were still welcomed by parents and children once they came out, although the price is more expensive than the roadside stalls, but the quality is still guaranteed.

Most of the roadside stalls are low-quality toys produced by some small workshops, and some plush toys are stuffed with low-quality cotton, or even moldy waste cotton, and some children have allergic reactions when they buy them.

There are also some ornaments such as eyes on the dolls, which are also particularly inferior, basically a button to drop, and they will be scrapped in less than two days in the hands of children, so it is better to buy a genuine one to save trouble.

And the genuine version, whether it is composition, or color mixing, cloth is not pirated can be compared, soon, the first batch of toy stores were sold out after the market, had to work overtime to place additional orders.

Of course, these are still relatively basic low-end products, after the acquisition of the toy factory, the animation workshop can form a complete industrial chain with the toy factory, such as some figures, dolls, and cosplay clothes, wigs, accessories, are also in full swing research and development.

Li Mu couldn't help but be a little stunned, didn't he say that he would stay at home and take care of the children? Why do you feel that there are more industries under your hands? And it is still a real industry.

Of course, for Li Mu's acquisition of the toy factory, the two little ones in the family are very happy, for example, Li Mu often takes some samples from the toy factory as a gift for the two little ones.

Has Shuke ever seen a tall man flying an airplane? Is the beta incense that can drive a tank remotely fragrant? These toys, which are not on the market at all, have made the two little guys become "star figures" in the community in an instant.

But the other friends are greedy, these children are not bad money owners, parents are also responsive to their children's needs, what kind of toys in the past they are not lacking, but, this time the toys are not on the market at all, money can't buy, what to do?

The parents were so troubled that they could only discuss with Li Mu if they could provide a batch of similar toys first.

After the second season of "Shuke and Beta" was broadcast, Li Mu found that in just one month, all the 18 million he invested in the acquisition of the toy factory had been earned.

In fact, it's not too much to think about, after all, it doesn't include the licensing fee of "Shuke and Beta", if this fee is included, it doesn't make much money, which is equivalent to Li Mu's left hand turning to his right hand.

I have to say that the current physical industry is indeed getting more and more difficult to do!

For Li Ruilan's two sisters and brothers, listening to their father's stories every night has become the most anticipated thing of their day, in order to avoid aesthetic fatigue, Li Mu also added many new characters to the story, of course, most of these characters are some cartoon animal images, such as the family's dog "Jelly" became a dog captain, leading Shuck and Beta to successfully cross the North Pacific.

However, since then, the days of "jelly" have been a little difficult, and the two little guys will always have attacks from time to time, dragging "jelly" to let him drive the boat, and shouting: "Captain Jelly, hurry, it's time to set sail, our goal is the sea of stars!"

Li Mu held his forehead for a while, the two little guys were already two and a half years old, and they were getting more and more able to make trouble.

Fortunately, although the "jelly" temper is also good, although it is often made to the sky by the two little guys, it is also very loving to take care of them, especially when going out, and even a little guide dog.

"Hey, poor thing, come on jelly, eat more. Wang Ziwen naturally felt sorry for this little guy in her eyes.

Pets and children are always the best combination in the world, of course, the premise is that parents must teach well, otherwise it will only be pets who will suffer, after all, bear children are terrifying creatures that everyone fears.

Li Mu touched the back of "Jelly", looked at its large pieces, and couldn't help but think that when it first arrived home, it was only so small, and it has been five years since "Jelly" was picked up by Li Mu, and now it is a handsome adult Shiba Inu.

Just when Li Mu's thoughts were a little wandering, suddenly the phone rang, and it rang several times, Li Mu came back to his senses, glanced at the display, and couldn't help but be a little surprised.

"Hey, Mr. He, I was just reminiscing about the past when I brought Jelly back from the mushroom house, why did I bring you here?"

Teacher He rolled his eyes when he heard this, what is this called? What kind of good word is this?

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