Everything in this world, as long as you want to do it, have a certain brain, and have enough money, there is basically nothing that cannot be done.

Song Wei is not short of money, and she has never lacked brains, otherwise if she is really just a stupid white vase, how could she have been stable in the mixed Korean entertainment circle for so many years, and she also controls everything in all aspects just right, many things just depend on whether she wants to do it or not, as long as she thinks about it, there is nothing she can't do.

For example, in this matter at the moment, if you want to maximize the influence of things, the time is basically preferred from late night to early morning, because this time is the normal rest time for ordinary people, and the star operation team is of course also a normal person, and they also need to rest after work, and this period is the time when the public relations team is the least vigilant.

In this way, the first is to give the marketing account and the water army enough time and space to operate behind the scenes, and expand the coverage of things first when they are not prepared.

And this kind of incident that has a bad enough impact, once the other party finds out that it is not timely enough, and then responds to the situation when the situation has reached a certain point, no matter how strong the public relations team is, no matter how beautiful the public relations countermeasures are, even if the final incident is suppressed, it is basically impossible to completely recover the negative impact and losses in all aspects caused by the incident.

Shu Ruan's popularity and influence in China are very high, and if you want to play public opinion strategy, Weibo and Tianya must be the first choice.

Song Wei of these two platforms is looking for the same channel, after four intermediaries, and finally contacted an online media operation service company registered in Hong Kong, which basically belongs to the three nos, don't want to find anything, but it doesn't mean that it is unreliable, because people rely on word of mouth, and the transaction is also carried out through the middleman step by step, and the middle price difference must be there, but didn't you say it, money is not a problem, and things are done well.

Other social media platforms that lack immediacy and have a relatively small impact are an ordinary small media operation service company in the mainland, and the channels are also indirectly connected at various levels, and each layer has information confidentiality, and finally there is basically no real information about the actual employer at the service company.

This kind of channel is buried deep underground all year round to do these shady things, already an expert among experts, even if it is not guaranteed absolutely, but the possibility of error accounts for less than two percent, this risk for most people, is directly negligible.

Song Wei asked Jiang Shuyan if he was interested in witnessing the grand occasion of Shu Ruan's name suddenly landing on the top of the hot search, Jiang Shuyan originally wanted to say that he was going to catch a plane tomorrow morning, but after thinking about it again, he still responded.

So at 12:58 in the morning, Song Wei asked Jiang Shuyan to get ready to refresh the Weibo hot search list.

In two minutes, I watched the hot search title of "Shu Ruan lose his temper in front of the tomb of his sister Shu Yun" from the bottom of the real-time hot spot to the top 50 of the hot search list, then the top 30, then the top 20, the top 10, the top 8, and the top 5...... Jump straight to the top of the list.

The following heel wordmark also changes from "new" to "hot".

Then there is boiling.

In the end, it became a blast.

Song Wei sent two screenshots over there, one is the same as what Jiang Shuyan saw at this time, Weibo hot search ranking, and the other is the Tianya Forum hot post list, there are four with Shu Ruan's name in the middle, but the meaning is the same when the title is different.

Song Wei: How is it? Let me ask you if I am efficient?!

Jiang Shuyan smiled and replied to her: High, too high.

Song Wei: If their team hasn't found the problem and responded to it within two hours, then needless to say, this hot search number one can definitely hang her at least until noon tomorrow or even a whole day, but even if they find out later, whether it's pressing the hot search or issuing a statement, it's not a big problem to hold out until ** o'clock tomorrow morning.

Jiang Shuyan: Even if you can't hold on, it's okay, just test the waters, as long as you can't find traces.

Song Wei: Then you can relax and do it cleanly. Of course, if she has the ability to invite the FBI or FSB to come, then there may be a possibility of touching the head.

Jiang Shuyan smiled: Look at you! I'm asleep, my aunt and I will be on the plane at 11 o'clock tomorrow morning.

Song Wei: What time is it? Two o'clock? Incheon or Gimpo? Do you want me to pick you up?!

Jiang Shuyan: Are you really idle? It's two o'clock, Incheon lands, Xiao Kun will go over to pick us up, and you won't have to work for the big star of Song.

Song Wei: Hahahaha, okay, you sleep, I'm not sleepy now, I'll see the situation later.

Jiang Shuyan: Good night, see you tomorrow.

……

Jiang Shuyan slept lightly, so although he usually didn't turn off completely because of his special work, he would still be muted before going to bed at night, so after only two minutes, Song Wei didn't see or receive the messages and phone calls he made.

The time when the video was exposed and directly airborne into the major hot searches was around one o'clock in the evening, and the time that Shu Ruan's company's operation team found out was about 20 minutes after the video was exposed.

The first response was to quickly withdraw the hot search.

The first rule of crisis public relations is to be fast, don't care about anything, first withdraw the hot search, and control the scope of influence.

But Song Wei's side is naturally not a vegetarian, Shu Ruan's side pressed down hard, and they pushed it up, and if they couldn't lift it, they immediately changed to a new topic and continued to lift it up.

In the case that no other auxiliary countermeasures have been come up, they can only rely on the bar, and then eliminate the other, eliminate and rise, and although there are not many online users in this period, it does not mean that there are no at all, "Shu Ruan Yu sister Shu Yun's gaffe in front of the tomb" is such a hot search title, Guan is these two names are enough to catch people's attention, not to mention the addition of "gaffe in front of the tomb" such a very informative four-character suffix.

As for the video content itself, although there is no sound, it doesn't matter anymore.

If you are a little familiar with Shu Ruan, you can be completely sure that the person in the video is Shu Ruan, what is he doing? He was taking flowers, blue roses, smashing tombstones, and smashing them on the tombstones one by one, and it can be clearly seen from his behavior that Shu Ruan's emotions at that time must have been in a state of anger.

The clarity of the video is also strong enough to make the names on the tombstones clear.

The well-known actress Shu Ruan smashed the tombstone with roses, or smashed her sister's tombstone.

The length of this silent video is only more than 30 seconds, and there is no sound in the whole process, but the video content alone is already so informative that it is about to overflow the one-time acceptance limit of ordinary people.

Many people who clicked on it were basically stunned from the beginning, and then they were stunned from beginning to end, and they didn't even notice that the video was silent.