At 0:00 in the morning, after many years, the queen's new album [Red Bean] was released again, not only for fans, but also for the entire Chinese music scene.

The top management of all music companies did not rest tonight, Wang Tianhou's album is escorted by Li Mu's two title songs, and the quality of the remaining ten songs is also quite good, which is undoubtedly a shot in the arm in the current environment where the entire music market is extremely shrinking.

In other words, this album can actually be seen as a stone for the Chinese music market, after all, in recent years, not many music companies have been willing to release new albums to singers, of course, Xiao Xianrou, who makes money by traffic, is not among them.

From the first second, as the values on the paid download screen continue to beat, the values of each minute will be recorded.

In the same way, Queen Wang and Zhao Xuan did not sleep, and released the album again after many years, if you want to say that you are not nervous, Queen Wang herself does not believe it, coupled with Zhao Xuan's instigation, she will stay up all night to watch the data.

At the beginning, the data was relatively normal, and in an hour, the number of paid downloads of the entire album exceeded 200,000, and the number of paid singles reached 1.8 million, of which the paid times for two title songs exceeded 900,000.

"Wow, this, data........... Little aunt, I said that it would definitely be a big seller, you are too powerful!" Zhao Xuan hugged Wang Tianhou excitedly and gnawed it.

Queen Wang didn't care about the saliva on her face, and hugged Zhao Xuan with relief.

It's just that as time goes by, the smiles on their faces are gradually replaced by solemnity, because from one o'clock in the morning to two o'clock in the morning, in just one hour, the data has dropped by 60 percent.

The cliff-like decline has made all the top management of music companies a little overwhelmed, according to the reason, the time period from one to two o'clock is not very late in the current society, and for a large number of late-night parties, it can even be regarded as just beginning.

The decline in traffic is a relatively normal phenomenon, but it has shrunk by 60% all of a sudden, which seems unreasonable.

"Is making music really a dead end?"

In fact, it's no wonder that the top management of the music company suddenly came up with such an idea, after all, Wang Tianhou's popularity can be said to be booming, and there are so many die-hard fans, plus this album also has two classic tracks tailored for her by Li Mu, it seems that there is no more optimized combination than the two of them joining forces.

But judging from the comprehensive data of these two hours, the best result is only to protect the capital, don't look at the millions of single paid downloads seem to be a lot, but in fact, the paid downloads of a song are only a dime, and they have to be shared with Penguin Music.

The components of Wang Tianhou's album, including lyrics, arrangement, and MV recording, cost around one million, which doesn't seem to be much, but the publicity cost is high, and the publicity investment in the early stage alone is as high as eight million.

A sense of desperation pervades the entire Chinese music scene, if even this album can't make money, then is it necessary for others to release an album?

Li Mu originally slept lazily at home, Wang Ziwen had a rare day off, and the business of the animation workshop has become busier and busier recently...........

The significance of the new album for Muzi Studio is not how much money it can make, but a façade, with the joining of Wang Tianhou and Zhao Xuan, Li Mu also decided to expand his business in music, once the new album cannot be profitable, it will not be as simple as losing some money.

Take this cooperation with Penguin Music as an example, the download share given by Penguin Music is 6-4, and Muzi Studio accounts for the majority, the reason why it can give such a generous treatment is not to use the queen's new album to drive traffic, if Penguin Music finally finds that their purpose has not been achieved, will it give such a generous share?

Don't make trouble, use money to create happiness, this is not just talking, but it is a corporate culture that is deeply rooted in the bone marrow, and there is no money to play your paralysis?

When Li Mu came to the conference room, it was already full of people, Wang Tianhou and Zhao Xuan's faces were a little haggard, it seemed that they didn't sleep well last night, and Shao Bin's face was even worse, this was the first "case" he was responsible for when he joined Muzi Studio.

"Tell me, what's the situation?" asked Li Mu as he cleared his throat.

Shao Bin took a deep breath and stood up and said: "Up to now, nine hours! The number of paid downloads of Penguin Music is only more than five million, of which one o'clock in the morning is the peak from six to eight o'clock this morning, and the rest of the time period is ..........."

Shi Ran interjected: "Have you found the reason? Is there a water army making trouble, or is there a problem with the positioning of the album?

Speaking of this, Shao Bin is even more depressed: "There is no reason, there is no large-scale water army smear, occasionally some trolls are quickly scolded by the fans of the queen of heaven for being autistic, we don't even have a chance to make a move, there is absolutely no problem with the positioning of the album, 90% of the Internet is praised, especially [Red Bean], which directly rushed to the top 30 of the Penguin Music Message List overnight." ”

As soon as these words came out, even Li Mu was a little at a loss, since they are all praised, why is the paid download so low? It stands to reason that the economic strength of Wang Tianhou's fans should be good, right, so he can't be reluctant to make such a little money, right?

There was a dead silence in the conference room, no one would have thought that the vigorous opening day would turn out like this, this feeling that we have done everything to the extreme, but still failed, is the most desperate.

At this moment, there was a knock on the door in the conference room, and Shi Ran said impatiently: "Come in." ”

When I looked closely, it was actually her assistant, and I couldn't help but wonder: "Why are you in such a hurry?"

The assistant cautiously glanced at the bigwigs present, and gasped: "Mr. Shi, just now Goudong and several audio-visual product flagship stores that lick cats called us to urge us to deliver the goods, saying that the new album has been sold out............"

"What? out of stock? How could it be? I gave them 30,000 sheets of goods!" Shi Ran was startled.

The assistant was about to cry: "It's true, Mr. Shi, that's what they said, saying that more than half of the inventory was consumed in the early hours of yesterday morning, and the order has not been interrupted since six o'clock today, and when they were ready to transfer goods from the warehouse, they found that they were out of stock!"

Li Mu's eyes lit up, and an idea suddenly popped up, but now he didn't have time to pay attention to so much: "Sister Ran, you contact the factory, add an order of 200,000 sheets, and communicate with other video stores' channels, they don't have a fast response from online channels, if I'm not mistaken, they shouldn't have much inventory in their hands!"

"You mean?"

"Bookmark for easy reading"