On July 12, last week's box office stats came out.

"Aftershock" directed by Chen Zishan has achieved good results, and after the opening of the painting on the 8th, it won a total of 280 million box office on the first Wednesday, and the most important thing is that the reputation is quite good.

"Chen Daobaodao is going to be very good in the future, and many things can really move people's hearts. ”

"'Aftershock' may not be a landmark film that will go down in history, but it's definitely a mainstream film that should be celebrated. In the current materialistic society, when many people's hearts are facing the invasion of filth and filth, such movies are very good, and we also need more good movies like this. ”

"The strong earthquake was 23 seconds, and the aftershocks were 32 years. Putting aside the issue of values, I personally think the movie is very good, and it has been a long time since I have seen such a spectacular scene of a large number of audiences waving tears in the theater, which is very touching. ”

"It's not as big as some people, but it's a good movie. ”

……

has a good start and a good reputation, and the follow-up box office situation of "Aftershock" is obviously worth looking forward to. On the basis of the current good evaluation, the issuer will make another effort to continue to do marketing, and it is estimated that it is not a big problem to rush to 1 billion. If the follow-up development is better, it will be a drama to rush to more than 1.5 billion.

Director Chen's movie is obviously much better than his last "Thorn Qin", but in this week's domestic weekly box office rankings, "Aftershock" did not win the weekly box office champion.

It is not "Seeing the Dragon in the Field" that took away the weekly box office champion this week - the box office of this movie from the opening to Thursday is 471 million, deducting the first week box office inside, plus the three-day box office of this week, this week's box office data is 268 million, and the prospects are not good.

In this, there is naturally the reason for "Seeing the Dragon in the Field" itself, but "Aftershock" and "Avatar" are coming together, and the impact on it is obviously not negligible, which finally led to such a result, making "Seeing the Dragon in the Field" ranked third in this week's weekly box office rankings.

In the end, it was "Avatar" that took the top spot at the weekly box office this week.

The film won 330 million at the box office in two days, becoming the top of the weekly box office list in Huaguo this week.

……

In this, the IMAX hall contributes a large proportion of the box office, with only 286 IMAX screens in the country, accounting for only 1.3% of the total market of 21,000 screens, but contributing 41.2 million box office, accounting for 12% of the total box office.

These data are all on the report in Shen Huan's hand.

He is now in his old lair.

cooperated with large companies with a comprehensive system such as Meigao and Huaying, they have a lot of talents, and after the film was released, he basically had nothing to do. After the official opening of "Avatar", the relationship between him and Dong Qiao has also entered a new stage.

If before, Dong Qiao could still paralyze herself with the cooperation of the "Avatar" project and treat the United States as a paradise, then as the "Avatar" project is coming to an end, she must think about how she should deal with her troublesome relationship triangle.

Shen Huan also thought of this, so after thinking about it, he decisively chose to return to China at this time.

In the past few years, Dong Qiao has become too accustomed to his existence, and being too accustomed to it often means subconsciously ignoring it psychologically and not understanding the importance of cherishing. So he chose to return to China at this time, and he felt that this was the most beneficial choice for him.

"It's really ...... fast"

Shen Huan looked at the data in his hand and muttered to himself.

Compared with the world in his memory, the Huaguo in this world has indeed developed much faster, almost four or five years faster, which is why the current data situation has been created.

is also because of this different development, coupled with some other factors, the box office effect that his "Avatar" can currently cause in China must be higher than the world in his memory - he still remembers that in that world, "Avatar" was also released in a similar year, and the final domestic box office was about one billion.

And now, according to the current data, the domestic box office will definitely be more than one billion in the end, and I am afraid that it will break the domestic box office record.

This can be seen in the current momentum.

"Causing madness, the ticket price is up to 600".

This is a news report today.

“…… The reporter of this newspaper contacted the ticket hotline of Ganglong Poly Theater: 'The IMAX-3D version of "Avatar", the tickets for the next 3 days are sold out. ’…… With the help of the 3D frenzy caused by "Avatar", the Ganglong Poly Theater with an IMAX giant screen has turned on the money printing machine, and the original ticket price of 120 yuan has risen to 180 yuan in just two days. Even so, it is still hard to get a ticket, and the madness and purchasing power of the Chinese audience greatly exceed expectations......"

"......' This kind of scene is like buying stock warrants in the past, and there were people queuing at three or four o'clock in the morning. Wan Qing, an employee of Ganglong Building, where the Ganglong Poly Theater is located, described it to this reporter...... The reporter passed by the Ganglong Poly Theater and found that the queue to buy movie tickets had lined up outside the theater...... 'all sold out in less than half an hour, and I took half a day off to queue up, and finally I could only return disappointed'......"

“…… An aunt who works as a cleaner at Ganglong House lamented, 'There are more and more people queuing in front of the cinema day by day, it's like rushing to buy a train ticket for the Spring Festival, I haven't seen it in a few years of working here'......

“…… For the high-priced ticket of 180 yuan, Wang Zhen, general manager of Ganglong Poly Theater, said, "The market determines the ticket price, and instead of letting the scalpers make money, it is better for us to raise the price ourselves...... Many IMAX theaters in China have reported their intention to increase prices......"

“…… The ticket price of 180 yuan is not 'expensive', the reporter searched the Internet and found that the movie ticket of the day is basically 300 yuan, and during the prime time, the ticket with the best viewing experience in the middle is even more crazy to 600 yuan......"

……

This news report basically represents the current sales of "Avatar" in China. The reason for this phenomenon is that in addition to the fact that the movie itself is indeed a breakthrough movie, the brewing of public opinion also plays a great role.

Everyone is talking about "Avatar", whoever it is, brush up on the circle of friends, you must be able to see the ticket information of a friend who went to see "Avatar" in the past two days, and there is usually not one, but several.

It's as if the whole world is watching Avatar.

People have a herd mentality, light or heavy, heavy, as soon as they see it, they go directly to follow the trend, and the light ones can't stand the bombardment of the circle of friends, Weibo, colleagues, etc., and the psychology has planted such a seed, and then if you have the opportunity to go to the movies, you will have a tendency to choose to watch this movie.

Subsequently, after reading it, they either continued to follow the trend, or they were really shocked, and they would also pass on the information of "Avatar" on some channels and carry out spontaneous marketing.

This is the domestic situation.

The release of "Avatar" abroad......

This can be seen in a sentence from the "Hollywood Reporter" evaluation report.

“…… This director from China, as the president of the army of visual effects technology, biodesign, motion capture, stuntman, dancer, music and sound, has brought science fiction into the 21st century in a stunned way, which is "Avatar". ”