New Bayi Chinese Network - A collection of online novel reading networks

On October 20th, the advertising invitation of readers of CCTV Variety Channel came as scheduled.

As a freshly baked reading talk show, this investment promotion gathered many big advertisers from Beijing and other places.

The reader with the slogan of "Reading to know people, reading to understand life, reading makes me happy" is unique, and opened the investment promotion.

It is jointly cooperated by Dong Qing, the new female host of CCTV, and Luo Yiming, the hottest variety show host of Satellite TV.

Luo Yiming served as the producer and Dong Qing as the host.

The two will have other collaborations on the show.

This is a little bit of information that the reader leaks about the merchants.

A total of 12 episodes of readers will invite a "star" or "celebrity" to participate in the program, share their reading, and share their lives.

The program starts with reading, but it is actually a summary of the successful life of "stars" and "celebrities", reading has brought changes to his life, so as to promote knowledge and culture, and the importance of reading for life.

After the start of the investment promotion, the person in charge of CCTV first gave a general description of the reader's program.

And next, it is Luo Yiming who informed the advertisers of the general program format at the investment promotion conference.

Dong Qing announced the specific launch time of the program, and determined that the reader will be broadcast on the CCTV Variety Channel at 8 p.m. on Saturday next month.

After all the foregoing, advertisers are scrambling to bid.

Today's investment promotion, all business representatives are very powerful.

The quality of CCTV's programs is guaranteed, so whenever CCTV's programs are born, businesses will flock to it and fight for their scalps.

Yili, Mengniu, BAIC Group, Pepsi, Peacebird Clothing, Li Ning Clothing, and several large advertising merchants have soared from 30 million to 60 million in naming fees.

When Elion and Fierce Bull hit the title price of 70 million and 75 million respectively, the scene encountered the first silence period.

The title fee of 75 million is already a sincere offer.

Other advertisers need a little confidence to push them up in the face of this price of the fierce bull.

At the beginning of the show, Luo Yiming and Dong Qing imagined how much the naming fee for readers was.

Including yesterday's discussion at the Guanyuan Theater, Luo Yiming told Dong Qing very seriously at that time that he would get a naming fee of 100 million yuan for this show.

Dong Qing would be puzzled how the reader's program gave Luo Yiming this confidence.

Because, except for the Spring Festival Gala, CCTV has no variety show with this kind of courage.

Facing the current scene, Dong Qing looked at Luo Yiming with a smile, she didn't speak, but from her eyes, Luo Yiming read the information in the depths of her heart.

Dong Qing specified that he felt that he couldn't pull 100 million by himself!

Facing the silent investment scene, Luo Yiming put away the smile on his face, and he said: "Hello everyone, as the producer of this show, I think I need to say a few words. ”

"The reader's program is different from any variety show that exists online. Although it is a program with interview content, this program focuses more on reading and reading aloud. ”

"In a way that combines personal growth, emotional experience, background story and hand-me-down, we choose beautiful words and read the value behind them with the most plain emotions. ”

"The reader's program aims to achieve the transmission effect of cultural infection, inspiration and education, and show the real emotions of flesh and blood. ”

"It is true that we are a business pursuing profits, but we are also a social enterprise, and we have the responsibility to promote positive energy for the society. Of course, when I say that, you'll think that the reader just needs you to give. ”

"Actually, the program Reader is my most optimistic program so far. ”

"Before the official start of the program, CCTV and I will work together to promote the program. I will also make a promotional video full of sincerity, I think with the ratings of CCTV and my production level, you should be confident that this show will attract enough attention before it is broadcast. ”

"Having said so much, I think it's enough, for this show, our minimum threshold for exclusive naming fees is 100 million. If it hadn't reached 100 million, all the advertisers who came to our investment promotion today would not have won this title. ”

"As for the sponsorship quota, I believe everyone knows more about my program, I only give three, each with a minimum of 20 million, and most of them win the bid. ”

"Okay, I think that's all I have to say, about the details of the show, about the specific stars invited by the show, I won't comment for the time being. However, after the official website of CCTV readers is launched, it will be released one after another. In the last sentence, I can assure you that the reader will not disappoint you. ”

Have an ace up one's sleeve.

Luo Yiming faced these business representatives and spoke recklessly, which made the CCTV leaders sitting next to him feel a little overwhelmed.

Dong Qing is a famous mouth of CCTV.

But she had to admit today that Luo Yiming's hosting skills were not below her.

Reader, Dong Qing has feelings about this show, but it wasn't until today that Luo Yiming's introduction made Dong Qing understand the true meaning of reading.

One hundred million.

Dong Qing felt that compared to the value he could create, it might not be much...

Yili, Mengniu, BAIC Group, Master Kong, these companies are all top 100 domestic enterprises, Pepsi Cola, and even more international giants.

Including the other advertisers who are here today, in fact, in terms of titles, they are not short of money.

Always... They're just playing the drums.

After all, this reading and reading show is not like other variety shows, they have a clear point to watch.

Will the audience buy it, they all have question marks.

The front was at a loss, just looking at the CCTV platform and Luo Yiming's reputation.

But after Luo Yiming's words, advertisers began to talk about each other, this show may really open up another new world.

Who is Luo Yiming?

He is a gold medal producer in the mainland.

He created a three-stop ace variety show.

More... Recently, I heard that he has also earned enough popularity in Taipei.

It set a new record for a program in Taipei.

At present, the record of domestic variety shows is his, and the record of Taipei's variety shows is still his.

With Luo Yiming here, just this name, it is worth throwing out 100 million.

The representative of Pepsi Cola has cooperated with Luo Yiming on two programs, and she knows Luo Yiming's character best.

He does not take a stand, and the life and death of the show may be undecided.

But he showed a strong and confident program, and with the help of CCTV's channels, this reader will definitely be another milestone in the variety show industry.

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