Chapter 331: The Dilemma of the Automobile Company

In order to promote this model, Ursula has invited six batches of Chinese ministries and more than 800 official representatives from various provinces and cities to Frankfurt to learn about this car this year.

Although it cost a lot of money to undertake the trip of more than 800 of them to Germany, the effect was also very good. Omega has not yet been produced, and it is now on the list of Chinese buses.

Compared with Santana, the three main models that Jonas put into Huaxia are much more advanced.

Although it is not as luxurious as Peugeot, Jonas wants to produce accessories in China, and the cost alone is not comparable to Peugeot.

At present, the major car manufacturers do not care about the Chinese market, and Jonas's actions are considered stupid by many people.

Because according to the current car sales in Huaxia, even a large automobile factory can't support it.

In 80 years, the total output of Huaxia automobiles was 220,000 units, and in 85 years, this figure doubled, but it was still less than 500,000 units.

And more than 90 percent of them are trucks, and less than 10 percent are passenger cars.

In other words, the national passenger car market is less than 50,000 units.

Compared to Armenia's market of nearly 10 million vehicles a year, it is not worth mentioning at all.

No one could believe that 20 years later, Huaxia would become the world's largest automobile market, and 30 years later, it would create a miracle of nearly 30 million vehicles sold a year.

And more than half of them are passenger car sales.

From 50,000 to more than 10 million, this number is unimaginable to anyone.

Volkswagen alone sells more than 4 million vehicles in China a year, accounting for 60 percent of their global sales.

The future is still far away, and in the passenger car market, where the total sales volume is only 50,000 units, it will all be ceded to Hoffmann, and other car manufacturers will not care too much.

Therefore, many people laughed at Jonas in the media, thinking that Jonas's development was too smooth, and now it is too inflated, and investing in China is the Waterloo on his investment road.

You must know that according to Jonas's business investment plan, his investment in Huaxia will reach 5 billion US dollars, and the profit in Huaxia will not even be enough for interest.

Of course, some of this is alarmist, because the upfront investment is less than $1.5 billion.

Among them, there is a small half of the investment in the production line of trucks, and a small half of the investment in the production of accessories, only 400 million US dollars, which is the investment of passenger cars.

However, because of the decline of the media, Huaxia is also worried that Jonas will withdraw its investment, so it has given the green light to invest in Jonas.

It is worth mentioning that Volkswagen has also accelerated its investment in China.

In the original history, they began to negotiate with FAW in 84, talked for four years, and did not give a car factory with an estimated value of 300 million US dollars to Huaxia for free in 87, which began the layout in Huaxia.

Under Jonas's reminder, Huaxia asked Deloitte as a third party to evaluate the stepping stone to Volkswagen.

Deloitte charges fees for conducting audits and assessments, and Huaxia has to spend two cents on foreign exchange, so how can it be willing to hire a third party?

Deloitte, under the instructions of Jonas, proposed to settle in RMB, as they were also preparing to establish a branch in China.

Jonas now has invested in dozens of manufacturers in Huaxia and more than 100 affiliated manufacturers, which is enough for them to expand their layout in Huaxia.

As soon as Deloitte came forward, it found out that these equipment and production lines in the sixties and seventies were nothing more than the equipment that Volkswagen dismantled from a backward factory in Germany, not to mention 300 million US dollars, no one wanted 100 million US dollars.

However, compared to Huaxia, these devices are still relatively advanced.

But Volkswagen's attitude really made FAW angry, and they gave up Jonas because they paid more attention to Volkswagen at the beginning.

But Jonas has now taken out a billion real money, and the second automobile manufacturer has been able to flourish, but FAW, as the big brother, is now lagging behind.

Nowadays, there are spheres of influence in China, and Jonas has already cooperated with the Second Automobile, and there is no possibility of cooperation with the FAW.

Before the tax reform in the 90s, the central government could not even pay their salaries, and many local governments had a lot of fat.

It is also because of the tax reform that the central government has grasped the financial power, and it has appeared that various provinces and municipalities have gone to ministries and commissions to run projects and funds.

Nowadays, there is no tax reform, and the funds in the hands of local governments, because the income of different regions is different, many of them are very rich.

That's why Jonas asked Ursula to bring a large number of local officials to Germany by charter flight.

Giving money is a bribe, but it is reasonable and legal to go to investigate, and in the eighties and nineties, if you want to get approval from the government department, this kind of overseas travel is the most attractive.

If it were another way, Hoffmann's investment would not have gone so smoothly, and he would not have been directly listed on the bus list.

The one who knows the national conditions of China best is Jonas, a traveler in China.

Because of Jonas's covert work, Volkswagen accelerated the process, but later than the original joint venture.

And Santana, which is produced in the magic capital, is now also required by the magic capital to speed up the localization process.

In the past three years, many new parts factories have been established in Modu, but they are all producing low value-added products, and the localization process has a long way to go.

Austria's spare parts factories are now in China, and Austria is a large country in terms of engine production per capita, ranking first in the world.

Now, Jonas is building an engine factory, a transmission factory, and you Volkswagen are no exception!

Anyway, others don't know, but Volkswagen hates the company's largest individual shareholder.

Because Jonas became the largest individual shareholder of Volkswagen, the management is now jealous of him.

Small plans don't hurt Jonas, and if you want to execute a big business confrontation plan, you have to hold a board meeting, and at this time, Jonas can know.

On the side of Huaxia Company, Ursula still didn't understand that Jonas had set up a special public relations account at the beginning, and in foreign countries, even if he wanted public relations, it was for individuals, and it would be good to bribe him directly and secretly.

But Jonas was adamant that he would not allow any factory to do so, and he would not bribe any official, at most at public expense.

It took Ursula half a year to adapt to the national conditions of China, and in the past year, the operation in this area has been more slippery than Jonas.

She is a woman, naturally relatable, even if she is actually a ruthless woman, in the eyes of others, she is not aggressive.

In the past year or so, she, the president of Hoffman Automobile Company, has run in major automobile manufacturers and provincial governments across the country, and often appears on TV, and her fame in China will be able to catch up with Jonas's fame.

In addition to asking about the progress of various aspects, Jonas and Ursula also focused on discussing the holding of this year's annual meeting.

Hoffman Group's annual meeting this year will be held on the Malaysian island of Langkawi, where Lim Tien Wee, a Malaysian-Chinese member of the Interest Alliance, has just built a resort on the island and has invited Jonas to give his resort a head start.

Langkawi Island is a luxury resort island in Malaysia, which has more beautiful scenery than Phuket, but the price is not as affordable as Phuket, so it is not as famous as Phuket.

Today, Langkawi has just been developed, and Lin Tianwei's resort is equivalent to a five-star resort, with a variety of wooden villas and rooms combined, with more than 500 rooms.

In addition to the rooms, there are two multi-purpose conference halls, as well as a private beach, various swimming pools, and restaurants, all of which are standard.

Lin Tianwei is an oil tycoon in Indonesia, although his strength is not very strong, but he is also a local snake.

His old nest is in Medan, stuck in oil shipments in Sumatra. Adhering to the principle that his eggs are not put in one basket, he has purchased a large family business in Malaysia.

In order to entice Jonas to hold the annual meeting in Langkawi, he offered a big discount and promised to provide a transfer from Penang to Langkawi.

It's too cold in Switzerland in December, so it's a good idea to hold the annual meeting on the tropical island of Langkawi.

Coupled with the fact that Jonas had been thinking about where to hold his engagement ceremony, Langkawi was a good choice, and Jonas agreed.

In any case, most of the partners in the interest alliance are European and Asian, and holding the annual meeting in Asia is also convenient for Asian members.

Moreover, taking this opportunity, Jonas can also hold the first annual meeting of equity investment banks after the annual meeting of financial investment banks.

In terms of equity investment, mainly in the automobile factory and the oil field in Angola China, it can also be regarded as a benefit for the management who works in the factory all year round to take a vacation.

Especially the hearts of the people here in Huaxia need to be encircled.

However, Jonas will not interfere in the selection of participants on the side of the car company, which belongs to the power of Ursula, the president.

But as for the selection criteria, Ursula also had to report back to Jonas, which was a mutual respect.

After talking about official business, several people sat together and chatted, teasing Sophia and enjoying a rare leisure.

Only Ursula is still sad, serving as the president of Hoffman Equity Investment Bank and the president of the automobile group, although she has a high position, but her pressure is the greatest among all the employees of Hoffman International.

"Jonas, to be honest, I'm feeling a lot of pressure right now. Huaxia's investment, for a long time in the future, will not see any profit prospects at all. If there is no income from trucks, the investment in passenger cars is completely a loss.

At present, the investment in passenger car assembly plants and parts factories has exceeded one billion US dollars, and according to the estimates of the statistical department, with the market size of China, it may take 10 years to maintain a break-even, and it will be possible to make a profit after 15 years. ”

Hannah talked to Jonas about this concern, and Jonas told his grandmother that the car company was a long-term legacy for the Hoffman family that he had left with his partners' funds and bank funds.

The Hoffman family has an ancestral private bank, and if there is one more car group with more than a dozen car brands, the Hoffman family will not decline easily.

Therefore, Hannah is not in a hurry to make money in the short term for the car company, and is looking for a long-term solution.

Hearing Ursula say this, Hannah asked: "Ursula, isn't there an automobile factory under construction in Shenzhou, specializing in the production of Fiat cars for export to Southeast Asia? In the future, Opel or Volvo can also build factories in Shenzhou to specialize in the production of cars for export to Southeast Asia, so as to make up for the losses in China." ”

Ursula smiled and shook her head. "Hannah, as the president of an automotive group, if I can't make the business profitable, I'm not qualified. What's more, I still have one percent of dry stocks, and the more I earn, the higher my income!"

Hannah laughed too. "You are still the president of an equity investment company, even if the car company does not make money, the equity investment company still has a salary for you, and you can't suffer a loss. ”

Ursula is not short of money, last year alone, she received a salary of three million Swiss francs, and after ten years with Rich, she earned tens of millions of dollars.

She is a Spanish aristocrat, she also has many investments in Spain, and is definitely a high-income group.

Her current pressure is more about her wanting to realize the greater value of life.

Turning her head to look at Jonas, she said seriously: "Jonas, I still hope that you can seriously consider opening a financial institution in Huaxia to help the government and large enterprises in Huaxia carry out international financing business." ”

Mikiros is an assistant that Jonas can already trust, and there is only one outsider in Jovanne, so Jonas has decided to reveal a little bit about the future situation.

"Aunt Ursula, I understand what you mean, the car company is equivalent to helping Huaxia, and it is difficult to make a profit, so you want to make some money from Huaxia through financial services.

However, I expect that in the near future, the international political situation may be subject to sharp shocks. At this time, it is not a good time to fully cooperate with Huaxia. ”

"Concussion?"

Jonas refused to reveal the secret anymore, and said with a smile: "Dongying's profit this year is more than 2 billion US dollars, the German mark has risen by 40% this year, the stock market has skyrocketed, and our profit is also 2 billion."

Coupled with the development of Angolan oil, the annual profit in the future is more than 500 million US dollars, and the partners are still very confident in us, and the two Swiss commercial banks are also very confident in our development.

As long as the situation does not turn around, and there is a steady stream of income, we don't have to worry about problems in the capital chain.

Car companies, I will continue to invest. In addition to the investment in operation, I am also ready to take out an additional 100 million Swiss francs this year as a bonus for new product research and development, and increase the leading edge of the layout of the accessories industry.

By the way, this award is also for Huaxia's joint ventures. ”

Ursula sighed and said, "It's stressing me out. ”

Sofia ran after the ball, and accidentally rolled with the ball. Falling on her stomach, she looked back, stared at Jonas, and began to cry.

"Rest assured, I have no profit expectations for the car company in a short period of time, as long as I can maintain my technical advantages and achieve cost control similar to Toyota's lean production model, I am very satisfied. ”

Seeing Sophia crying, Jonas immediately couldn't sit still, didn't say much, and quickly ran over to pick her up and coaxed her.

Several women couldn't help but smile and shook their heads when they saw him change from a domineering president to a daughter slave in an instant.

Shake said