There is no need for a hammer to ring the drum, and after so many years of training, the people here are already old rivers and lakes in the circle, so they naturally understand the deep meaning of Li Mu's words, in fact, all the film and television companies that treat the audience as fools will not last long in the end.

Movies are different from ordinary commodities, there is no other practical value, for example, you can buy a toothbrush and use it to clean your teeth every day, and the movie has no actual value, but a movie ticket is a real expense, how to make the audience feel worth the money in an hour and a half, every actor, main creator, and behind the scenes needs to contribute 120,000 points of sincerity, otherwise any flaw in the details will make the audience have a sense of "fooled and watched a bad movie".

The audience is impressed by any actor, director, film and television company, maybe this time you tricked the audience into the cinema with a bad movie, but next time? They will vote with their feet!

To take the simplest example, Liu Zhenwei and Stephen Chow once teamed up to produce classic movies such as "Journey to the West", and after that, they also filmed related works of the Journey to the West series.

Liu Zhenwei, as the director and screenwriter of Journey to the West, can be said to have no "Journey to the West" without him, but what movies did he shoot later? "The Great Sage of Love", "Yueguang Treasure Box", and "East Becomes West 2011" are all bad movies that show off their feelings without exception.

Since then, Liu Zhenwei's reputation has been rotten in the audience circle, and the box office is worse than the other.

But is it true that Liu Zhenwei is really not talented? No, you must know that Liu Zhenwei was the box office king of Xiangjiang movies back then, and his debut film "Fierce Ghost Mission" won a good result of more than 10 million box office at a cost of 1 million, and in 1990, he became the first film with a box office of more than 40 million since the opening of Hong Kong with a "gambling saint".

In 1993, due to his friend Sunglasses King's filming of East Evil and West Poison, the investor was almost dragged down, in order to fill the hole for the Sunglasses King, Liu Zhenwei pulled the original crew of "East Evil and West Poison" to spend 27 days filming "East Becomes West", and won a box office of 22 million in one fell swoop.

In terms of talent and quick wit, it is estimated that not many people in the entire Chinese film industry dare to say that they can stabilize Liu Zhenwei, but such a director with a brilliant record was finally spurned by the audience, resulting in being abandoned by the film and television industry, to put it bluntly, he also died by himself, always feeling that his IQ is high The audience is a head, and the current audience is measured by the viewing level of the previous audience, thinking that just making up a nonsensical story can fool the audience and get the highest box office at the lowest cost.

And Xing Ye and him are going on a completely different path, since Xing Ye began to be a director himself, each of his works is to keep improving, and strive to let the audience have the best viewing experience, and gradually Director Stephen Chow's works have left a deep imprint in the hearts of the audience, every time Xing Ye's works are released, the pre-sale is quite hot, because the audience believes that Xing Ye will not use a dissincere work to ruin the golden sign of "Director Stephen Chow's works".

"How is the hero's propaganda prepared?" This is also a question that Li Mu is more concerned about, 830 million, no, now an additional 30 million has been added, that is, an investment of 860 million, and it is basically impossible to recover the cost of the wine fragrance through word-of-mouth fermentation through word-of-mouth fermentation, so publicity is very important.

Shi Ran sat upright, took out a piece of information and handed it to Li Mu: "We have booked the homepage recommendation of the promotional video with the four major mainstream video platforms, thirty film critics, eighteen senior self-media UP masters, have already communicated, and the rest of the forums and peas.com have also arranged for a water army to be on standby at any time. ”

Li Mu took the document and nodded: "What are the key words of the movie?"

"Martial arts, thorn Qin, 3D. Shi Ran glanced at the head of the publicity department.

Li Mu stopped the hand of the reactionary document, these keywords really grasped the key point, playing the unknown is the famous Chinese kung fu superstar Li Chengjie, who is also famous for performing martial arts film and television dramas, he has his own martial arts attributes, and the assassination of Qin is also a historical memory widely circulated among the people about Qin Shi Huang.

The promotional film should not only reflect the beautiful scenes of martial arts fights, but also pay attention to the rendering of the Qin army's sweeping of the six countries. Li Mu said.

In fact, watching movies in the cinema is the biggest difference between watching a movie at home and watching it on a computer, the biggest difference is that the shocking experience of the large screen and the surround sound of the theater, some small productions similar to feature films, in fact, many audiences will choose to watch pirated copies or buy discs at home to watch, not only because it is cheap to watch at home, but also because of the cost of time, after all, not everyone will live near the cinema, and the round-trip traffic plus the time to watch the movie will pass in half a day.

Generally speaking, for big productions and blockbusters, most audiences will choose to go to the cinema to watch movies, because they can't experience that immersive sense of suffocation at home, especially 3D blockbusters.

In the box office of the heroes that year, the slogan of "the first domestic blockbuster" was indispensable, Zhang Guoshi actually did not have any achievements in the field of commercial films at that time, and Xiaogang Cannon was the king of commercial films at that time.

However, since Zhang Guoshi filmed "Hero" and got a record-breaking 2.5 box office, Guoshi successfully reached the top and became the first domestic blockbuster director, and Xiaogang Cannon was also stimulated by this, and lost the small-budget comedy movies that he had been relying on for survival, and then filmed "Night Banquet............

The blockbuster itself is a keyword that makes both the director and the audience adrenaline secretion extremely fast, and Director Yang can't help but light up.

Shi Ran couldn't help but take the lead in applauding, and said half-jokingly: "If you don't say that Li is always our Dinghai Divine Needle, we will have the backbone of your life." ”

"Less sycophancy. Li Mu scolded with a smile.

After laughing, Director Yang frowned and said: "Mr. Li, this film has been filmed, but the soundtrack of this drama has never been found to be suitable, do you see if it is ............?"

Li Mu was speechless for a while: "You really treat me as an omnipotent person?"

But in the face of everyone's "you are omnipotent" gaze, Li Mu had no choice but to bite the bullet and say: "Then, I'll write an episode, and the rest of you please be smart, I still have to take the baby at night, and I don't have so much energy to do these messy things." ”

Everyone looked at each other for a while, of course, they didn't doubt the authenticity of Li Mu's words, after all, they all knew that his wife had just given birth to a pair of dragon and phoenix fetuses, and it was also appropriate to focus more on children.

And, in fact, Li Mu secretly breathed a sigh of relief, please, he is not a god, Qu Kuli really didn't expect that song to be more compatible with "hero", to be able to come up with an episode is already to break the brain, but fortunately, he wittily found an excuse that no one can refute!