In fact, many times, public opinion is two-sided, you are strong and he is weak, you are weak and he is strong.

Most marketing companies will also find some ways to find your weakness in the forum, which is a fatal blow.

This comes from the fact that the plot in the movie often depends on interpretation.

Everyone's experience of watching a movie is different, and public opinion can influence you through its own opinions, making you preconceived that this is a garbage film.

In the past, the original time and space star's "Journey to the West" was also very popular when it was released, and later it became popular by relying on various interpretations.

What is everyone's interpretation of "The Mermaid".

cruel

Big and empty.

No theme.

Mermaid love, dog blood cliché.

This is all the interpretation given to the mermaid by the British and Queen Entertainment United Media.

It is only today that some voices have begun to appear online to break this interpretation.

Since there is already this trend, the publicity and distribution department of Shangteng Film and Television feels that this is an opportunity.

Lao Pan called Luo Yiming, who was still sleeping under the covers.

"Ah, you said to give the mermaid a literary interpretation, an interpretation of redemption? Then I think it's okay to redeem. ”

Luo Yiming simply got up, walked to the sink and flushed his face.

"I just woke up, I'm sorry, what I said about you going to use the interpretation of salvation is exactly the environmental awareness we want to promote. ”

"The theme of mermaids is environmental protection, caring for the environment, we can do a small urban survey, for example, what do you do first thing in the morning, go to the toilet, then the question is, how do you flush the toilet flushing? how do you wash your hands when you come out of the toilet, will you save water?"

"By extension, do you save electricity, do you litter?"

"We use some small questions to draw everyone's awareness of environmental protection and conservation, and I think it is easy for everyone to resonate with them, so as to look back at our mermaids. ”

Pan Riting understood.

In this way, the mermaid's interpretation is a bowl of noble chicken soup for the soul.

Although this movie of "The Mermaid" is a bit sadistic.

Although this film has a lot of achievements in the field of comedy, it is not an exaggeration to call it a comedy movie.

But as Director Luo said, the core competitiveness of this movie is his environmental protection.

This has a purifying effect.

Pan Yating is also an expert in publicity

With Luo Yiming's guiding ideology, after Pan Riting hung up the phone, he was already planning to do a big job.

Let's start with a special.

In the mermaid film, Luo Yiming shot a video of environmental pollution and human killing from the big vision.

Today, Pan Riting took some small pictures of environmental protection from his Youshi video.

Sanitation workers.

Community property.

Aunts and aunts who pick up garbage in the park.

Antithetical.

Children littering.

Walking the dog in PR, the dog pooped regardless of the owner.

Wasted water princess disease.

Wait a minute.

"Cleansing of the Heart".

This is the special feature that Pan Yating is going to release today.

In this special, Pan Yating is not doing superficial cleaning, he is giving mankind another spiritual cleansing.

Only when the heart is cleansed, this earth will be beautiful.

At any time, a classic never goes out of style.

This special actually has little to do with the overall content of "The Mermaid", but it is a sensational 3-minute video.

He also joined in interviewing the city's sanitation workers, ordinary residents.

A City Story.

In the winter, the sanitation aunt's hands were red from the cold, and she shuttled through the middle of the road, and was even hit by a car.

A lot of people are ashamed.

This short film also touched the hearts of many people.

"Aim, suddenly sensationalized. ”

"Damn, I didn't expect it, I didn't expect it to be sensational. ”

"Yes, it's like Director Luo's routine, it's indeed a bit sensational, but it's all true, we did something wrong, we didn't protect and care for the environment around us. ”

"The theme of Director Luo's movie is environmental protection, but we have been entangled in whether to abuse or not, whether to laugh or not, do we really understand?"

"Luo Dao's good intentions, we should wake up, if we don't treat the environment well today, then tomorrow, we may be the victims. ”

"Caring for the environment is everyone's responsibility, and saving water starts with me. ”

……

I have to say that this video clip can be regarded as promoting "Mermaid" from another angle.

The hat of environmental protection is huge.

But this time, everyone is very comfortable.

Compared with the audience, the recognition of fans, the focus of industry insiders is not here.

At 11:30, the Huaxia data network was updated again.

The first place is still "A Glimmer of Life".

Second place went to "The Mermaid".

The rankings of the two films remain unchanged.

It is not surprising that the industry has seen this result.

Although the mermaid's reputation began to get better. However, the comprehensive film schedule has never caught up.

Moreover, for a movie, the box office in the first two days is particularly crucial.

The film schedule is low, and it is difficult to think about it.

The same opinion is that industry insiders generally feel that other movies in the next three weeks of the current Spring Festival are cannon fodder.

The box office market will be supported by two films, "A Glimmer of Life" and "The Mermaid".

The industry is more interested, and there is disagreement on whether the mermaid will be able to overtake the box office in the end.

Why do you think so?

is the box office data for the next day of the two films.

The box office of "A Glimmer of Life" fell by 20 million in a single day, but it still has a terrifying data of 110 million, which everyone thinks is normal.

But compared to the decline of "A Glimmer of Life".

"The Mermaid" is the rise of red fruits.

In the case of winning 65 million at the box office on the first day, it directly won 85 million on the second day.

That's an increase of 20 million.

This single-day box office is only 25 million less than a glimmer of life.

In such a comparison, "Mermaid" seems to have more stamina.

But many professionals think that the reason why the mermaid will not overtake is that after three days of box office, the temperature and popularity will drop sharply, the box office data will become smaller, and the total box office will surpass, which is almost impossible.

……

"I'm not surprised by this result. ”

Yu Xiaoxiao saw the box office data, and she didn't feel surprised.

Luo Yiming's first movie, "Charlotte's Troubles", is not a routine operation against the trend?

The mermaid has risen by 20 million at the box office in one day, which is definitely a lot of accumulation, and the rise is imminent.

Yu Xiaoxiao did not hesitate to praise and proudly said that the box office of the mermaid would exceed a glimmer of life.

The forum of this meeting is also fried.

"Aim, "A Glimmer of Life" continues to lead, breaking 240 million in two days, and the box office must be running for 1 billion box office. ”

"At present, the box office of 1 billion in "A Glimmer of Life" may not be stable, but 800 million should be no problem, as for the final amount, it depends on the follow-up publicity and influence. ”

"800 million is also a record of Chinese film history, okay. Hehe, now the pressure from other directors is coming. ”

"Yes, the directors of the emerging generation are like bamboo shoots, and the pressure of the Zhongxing generation is coming. ”

"You are all blowing a glimmer of life, please look at the box office of "The Mermaid", he is even more fierce, and he rebounded strongly the next day. ”

"I was about to say, yes, the mermaid did rebound strongly, 85 million, very fierce. But this is normal, don't forget, the film schedule is increasing. ”

"I think on the third day, the mermaid will be perfectly overtaken. ”

"Not necessarily..."

"I think it's difficult, it's more than 20 million short. ”

……