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In fact, not only are the media very curious about which award ceremony Lee Joon-yi will attend, but Park Jin-woo, Hong Sung-hyun and others are also very curious about whether Lee Joon-yi has made a choice. Generally speaking, in South Korea, in addition to the core issues such as whether an artist can win an award at an awards ceremony, the most important thing is the relationship between the agency and the organizer. Whether an artist attends an awards ceremony or not is mostly decided by the agency. But Li Zhun Yi is special, he is not only an artist of the "Yi family", but also the boss of the "Yi family", so he has the right to decide his own itinerary.

For Hong Chengxian and others, they are just curious, in fact, whether Lee Joon-yi attends the award ceremony or not does not have a great impact, but has a greater impact on the organizers. This year's awards show seems to have encountered the same problem: a lack of authority and a serious challenge to impartiality. This also means that the attention of the award ceremony has decreased, and the loss of sponsors, which is absolutely fatal for the award ceremony. Therefore, Lee Joon-yi's super name that has swept the world is very important to the organizers of various award ceremonies.

The Big Bell Awards, which will be held in early November, are different from last year's scenery, and this year's Big Bell Awards seem to have fallen into an embarrassing situation with no films to evaluate. As soon as the waitlist was announced, it was baptized by the media and the audience, for no other reason, Ha Ji Won, who had outstanding performances in "Haeundae" and "My Love by My Side" this year, did not enter the waitlist for Best Actress, which is simply an unforgivable act. And Zhang Nara, who was shortlisted for Best Actress, starred in the movie "Sky and Ocean" that had not even been released when the waitlist was announced, which made the Big Bell Award blamed.

When it comes to "Sky and Ocean", Lee Joon-yi is still a little interested in this movie, of course, not because he has any thoughts about Jang Nara, but because the actor of the movie is his friend Yoo Ah-in. It's a pity that Lee Joon-yi was busy with the filming of the movie and simply didn't have time to go to Seoul to watch the premiere.

Returning to the Daejong Awards, in addition to Ha Jiwon's problems, the Korean-style blockbuster "Shenji Arrow", which was released during the Mid-Autumn Festival last year and failed at both box office and word-of-mouth, actually won seven nominations, which also caused huge controversy and made people question the authority of the Daejong Awards. Last year's scenery was unlimited, this year in the nomination stage was controversial, the big bell award ceremony this year has a long way to go, whether you can give the audience a satisfactory list of winners, the big bell award said that Yali is very big.

Like the Big Bell Award, after the Blue Dragon Award announced the waitlist, it also suffered a lot of pressure, mainly because it can be seen from the nomination that the Blue Dragon Award is still balancing, trying to share the cake and make everyone happy. Every award ceremony is about balance, but how to do it well is also an art, and the Blue Dragon Award obviously did not pass this course.

Lee Joon-yi has only one work on the big and small screens in South Korea this year, "My Love is by My Side", although this film has achieved unattainable heights among romance movies, but its influence is limited after all. For example, the number of viewers of "Haeundae" exceeded 10 million, becoming the first Korean film to exceed 10 million viewers in three years. Another example is that "national representatives" not only achieved 8 million moviegoers, but also rode the dust in word-of-mouth, and stimulated the national enthusiasm of Koreans, and even overshadowed "Haeundae" in the limelight. There is also Yuan Bin's new work "Mother" after he retired from the army, which is also a full topic. Therefore, if you talk about the work alone, Lee Joon-yi is just a hospital that attracted attention at the film awards ceremony.

But the fact is not only that, Lee Joon-yi has achieved a series of excellent results in the United States, one of the world's film centers, and won the best actor at top international film festivals, so Lee Joon-yi's influence in film has risen to the international level, and it is even more top in Asia. Therefore, Li Zhunyi's attendance is very important for the Dazhong Award and the Blue Dragon Award.

For actors, attending the awards ceremony, and still being in a hot position, is a great opportunity, and no one will dislike having too many trophies. Lee Joon-yi is a strong contender for the actor in the Big Bell Award and the Blue Dragon Award this time. Therefore, everyone thought that Lee Joon-yi would come to Seoul for the award ceremony, after all, he has also been away from South Korea for five months, and his fan market in South Korea will start to shrink if he is not managed.

But Lee Joon-yi has always been assertive, and he has his own ideas about whether to attend the award ceremony. Originally, he was busy filming "Inception" now, and Lee Joon-yi very much hoped that he could devote himself to the filming of this movie. Although Christopher Nolan has no problem taking two or three days off to attend an award ceremony in South Korea, there are so many awards ceremonies at the end of the year, and Lee Joon-yi doesn't want to take leave for two days and two days, so the award ceremony will inevitably have a trade-off.

After taking a look at the waitlist for the Daejong Award, Li Zhunyi directly said that he would not participate in this award ceremony, which made Lin Xiyuan very puzzled, "Although the Daejong Award has been criticized this year, it is still one of the three major award ceremonies in South Korea, and it is still worth attending." ”

Li Zhunyi pointed to the "magic arrows" that appeared frequently on the waiting list, and said bluntly, "I am Chinese." This made Lin Xiyuan suddenly realize, and smiled helplessly.

Last year, this "magic arrow" not only lost money at the box office, but also fell to the bottom of the word-of-mouth, and was accused of being useless, and most importantly, the plot of the movie also involved tampering with history and had a tendency to belittle China. At that time, Lee Joon-yi scolded this movie bloody. Originally, there is a strong personal stance on such matters as politics, history, and religion, which cannot be changed, and it will not make Lee Joon-yi change in any way just because he started and developed in South Korea.

The fact is that after the shortlist for this year's Big Bell Award came out, many people called it incredible. Moreover, this year's word-of-mouth box office double line of "national representatives" actually won seven nominations like "Shenji Arrow", ranking among the nine nominations of "Haeundae", even the South Korean media themselves complained for the "national representatives" and felt aggrieved. What's more, it's Lee Joon-yi.

The Dazhong Award was killed by Li Zhunyi.

As for the Blue Dragon Award, there is not much difference between going and not going on the occasion of sharing the cake. However, Lee Joon-yi still decided to watch the filming schedule of "Inception", and in early December, if time permits, he will participate;

Don't look at Li Zhunyi so casually about the Dazhong Award and the Blue Dragon Award, the "Yi family" doesn't seem to care at all, and lets Li Zhunyi be free. In fact, this is not only Lee Joon-yi's attitude, but also the general attitude of Korean film festivals today. As far as Lee Joon-yi knows, Jang Dong-jian, who was shortlisted for the award, Bong Jun-ho, the director of "Mother", and others, as well as Won Bin, Zheng Yucheng, Hyun Bin and other big-name actors who received invitations, did not plan to attend, and Lee Joon-yi could only be regarded as a member of the award ceremony who did not give face to the award ceremony.

If Lee Joon-yi only has the support of "My Love by My Side" in terms of movies, and relies more on international performance to attract attention, then in terms of music, Lee Joon-yi's "G String Song" is swept in South Korea, with sales of 1.25 million copies in South Korea and 2.4 million copies in Asia, which is completely proud of Asia.

In South Korea, the album "G String Song" is completely unique, occupying half of the Korean music scene, if you add that from the beginning of the year to the end of the year, the songs created by Lee Joon-yi almost won two-thirds of the charts of music programs, then Lee Joon-yi is indispensable to the Korean music scene in 2009.

Such an indispensable king-level figure, absent from the year-end music awards ceremony, what a terrible disaster, you can know with your toes. Now, many media outlets are starting to regret that they shouldn't have been so full of words in June

The fact is that MAMA and Golden Records suffered enough from Lee Joon-yi last year, because of Lee Joon-yi's absence, the two award ceremonies did not give him face and presented the award to others. Then, Mama and Gold Records began a year-long humiliating journey. After the release of "Song of G Strings", the organizers only hope that "Lee Joon-yi must appear no matter what"

Unlike the chaos of film awards this year, it is an indisputable fact that the authority of music awards ceremonies has declined since 2007. The three major TV stations took the lead in canceling the music awards ceremony; MKMF also chose to change its name and revise its version after being tortured last year, but unfortunately this year's MAMA seems to be a change of soup rather than a change of medicine; Golden Records has always prided itself on its authority and speaks by sales, but last year's sales champion only had a popularity award in hand at the awards ceremony, which made Golden Records lose face, and this year I only hope to win back a city.

Therefore, like the film awards ceremony, big-name singers are crucial to the music awards ceremony, especially Lee Joon-yi, who has shined in the Korean music scene throughout the year, is the top priority, but also like the film awards ceremony, the music awards ceremony has fallen into a big-name famine, and the current confirmed attendees of the awards ceremony are all emerging idol singers, and the absence of the big names has made the awards ceremony dimmed.

Everyone is speculating whether Lee Joon-yi's attendance at MAMA and Kim Records will create a sweeping situation and completely dominate, there is no way, the sales and reputation of "G String Song" are too strong. The battle between "Song of G Strings" and other albums, in every way, is like a giant versus a baby, and the gap is too huge. Lee Joon-yi also knew this, so he did not hesitate to refuse the invitation of Mama and Kim Records, on the grounds that "during the filming of the movie, I really couldn't spare time".

At this time, Mama and Kim Records are embarrassed, they were rejected by Lee Joon-yi for the second year in a row, and their relationship with Lee Joon-yi, the music superstar who shined throughout 2009, is currently irretrievable. What's even more embarrassing is how to give this award? Whether to give it to Li Zhun Yi or not, what should it be given if it is given, and how to adjust this balance. Oh my God, both the MAMA and the organizers of Golden Records found themselves in a complete dilemma.

Regarding the dilemma of MAMA and Golden Records, Hong Chengxian said on behalf of the employees of the entire "Yi family", "You deserve it." With a gentle gentleman's smile on his face, in 2009, I think it was the moment when I smiled the happiest and brightest.

Today's second update.

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