Chapter Eighty-Six, Ratings and Naming
In front, Yang Taiping blessed Luo Yiming to come.
Later, the topic gradually began to become a little sensitive.
Yang Taiping is a businessman.
Who is the hero's naming rights was won by Baojie Company, and he sponsored who is a hero to put it bluntly, just a small head.
The show is a big hit, and he can benefit from it and promote his own brand.
However, it is not half a star away from the advertising benefits created by other title sponsors.
Yang Taiping has a long-term vision, if other stations also have popular variety shows, or if Mango TV has other variety shows, Yang Taiping can make his advertising bigger.
"Xiao Luo, if you tell Uncle Yang the bottom, just say that this variety show, a variety show with a rating of 2, how much is the naming fee?"
Yang Taiping is looking up to Luo Yiming.
If you are just new to this circle, where will you know about the ratings and the naming fee.
But he had a good conversation with Uncle Yang, and Luo Yiming also let down his guard.
"For ordinary TV stations, the general 2% rating program starts at 5 million, and every 0.1 percentage point increase in the ratings will continue to increase, and more than 2.5%, at least 10 million will start. ”
Yang Taiping frowned.
That's because he didn't know that the naming fee for this variety show was so expensive.
Luo Yi knew Uncle Yang's doubts.
He said: "Take last year's Supergirl from Mango Terrace. The exclusive naming fee given by Fierce Bull is 14 million, but with the popularity of Supergirl, the follow-up Fierce Bull added 70 million fees. ”
"It seems that the naming fee of 84 million before and after is sky-high, and the bull is crazy? ”
This effect makes the influence and value of the fierce bull soar even in the major events of CCTV Biaowang and Shenwu Feitian, which is not as good as the cooperation with Supergirl. ”
Luo Yiming said that the CCTV standard king, Yang Taiping has heard a friend say it.
That is the first advertisement after the CCTV news broadcast is over, that is the king of standards.
The advertisement of the king of the standard is 15 seconds, but those 15 seconds are 110,000.
"I see. ”
Luo Yiming is not specific, Yang Taiping, a businessman, has not been able to analyze it thoroughly.
Combined with Luo Yiming in the circle, Yang Taiping determined that he was going to take the road of advertising promotion.
Including, Luo Yiming's image is very good, Yang Taiping has recently started to produce men's clothing brands, and he hopes to cooperate with Luo Yiming in the future and let Luo Yiming be his clothing spokesperson.
This time, for 3 million, Yang Taiping was able to find a position and sponsor the clothes for the show, and he was already cheap.
was able to make a deal, I am afraid that Mango Terrace wants to make more money.
After lunch, Yang Taiping and Yang Hui went to school.
Luo Yiming went to find Zuo Yan, and director Wang Li also added the side curtain of the Peacebird women's clothing.
When doing variety shows on TV stations, all the income depends on advertising.
The ratings are valued by the station, and it is also because programs with good ratings can attract more advertisers to chase money.
Let's talk about two recent programs on the station.
Supergirl's draft directly increased the advertising revenue of Mango TV by 50 million, and the indirect income increased by more than 100 million.
The direct income of SMS is also about 30 million.
The shiny new anchor is slightly inferior, that is, he also got 30 million advertising revenue, and the indirect income is also 40 or 50 million.
An emerging variety show, why should advertisers invest in you.
One is your platform.
Mango, that's the big platform.
Then there's your resources, your producers, and your hosts.
Luo Yiming just hosted who is the hero and just ran the show as a producer, which immediately attracted Yang Taiping's investment.
Although it is only three million, the money that can be sent to the door, Director Song is undoubtedly very happy.
If he wants to have a more stable foundation and more say in Mango Channel, Luo Yiming has to attract more advertising investment.
To put it bluntly, it means to make the ratings a little more restless.
After finishing the shooting, Luo Yiming went to the editing center again and replaced a few shots.
By the time all this was done, it was half-past six.
The sunset takes a little gap, and the sky is very beautiful, leaving Taili to go to the dormitory, Luo Yiming feels happy although he is tired.
Looking at the watch, it was almost seven o'clock when she got downstairs, and she was very hungry, so Luo Yiming asked Wu Xin to come down and eat with her.
and Wu Xin worked side by side in the shiny new anchor, and in the end, the two joined Kuaiben as champions and runners-up.
Now, just waiting for the last notice from Luo Xin, they can enter the base camp.
The phone was connected, and Wu Xin's tired voice came: "Hey, who's it." ”
won the runner-up, Wu Xin's tense nerves relaxed, and from the afternoon, she actually slept until now.
"Wu Xin, I said you haven't woken up yet!
Wu Xin glanced at the time, and when she saw that it was seven o'clock on the fly, she also felt incredible.
"Oh my God, I took a nap for over four hours. ”
"Sister, I said you can really sleep. Why, when you win the runner-up, you are self-indulgent. Girls eat and sleep, and it is easy to gain weight without exercise. ”
Wu Xin's legs only thickened after entering the fast book in his previous life.
In 06, with a slender waist, Luo Yiming had to urge her to maintain.
Without him, Luo Yiming just can't get used to the MC of the moths who later entered Mango Channel, if Wu Xin fights for luck, on the happy base camp, the two new anchors can appear on the scene.
"I'm a little slacking, then I'll get up right away, where are you, let's run every night from now on, right?"
"Running, for a male god-level character with a perfect body like me, do you still need to run?" Luo Yiming teased Wu Xin.
The relationship between the two now is like a sister and brother, brother and sister?
Bosom friend?
Anyway, neither of them can say clearly, in short, it's not the kind of lover's admiration.
"Shameless..."
"I'm calling you to come down and eat with me. I'll give you ten minutes to treat you, and when it's time for ten minutes, I'll pay for it. Come late, you buy it yourself. ”
"Okay, that's what you said. I... Right away... Come. ”
As soon as Wu Xin heard that Luo Yiming was treated, he immediately rolled over from the bed, made up casually, and Wu Xin went downstairs.
Beef noodles eaten downstairs by the two.
The taste is quite authentic.
In particular, the owner of this store is very enthusiastic, and he is also a loyal audience of Luo Yiming and Wu Xin.
Seeing that the boss liked him so much, Luo Yiming also reminded him that tonight's who is the hero was broadcast in advance to 8:20.
If the store isn't busy, you can watch his show on TV.
The boss's answer also surprised Luo Yiming.
The boss, who is busy all day, knows that the issue of who is the hero starts at 8:20.
He had been prepared for a long time.
At 8:20, I turned on the TV in the store and turned it to Mango TV, and watched with the customers who the hero was tonight.