At the box office on Friday, "Interstellar" and "The Fault in the Stars" were almost tied, and the two young actors teamed up to force Lan Li-Hall, who had not tasted defeat in Hollywood for five years, to be embarrassed, and broke the biggest upset after the start of 2014, which also made the latter instantly win the attention of the entire Hollywood and even the world, and everyone was curious:

Who is the nobody who has a good chance of pulling Lan Li off the horse?

In fact, "The Fault in the Stars" is indeed a small-budget work, but it is definitely not a nobody.

In the first week of June, all the attention was focused on "Interstellar", so much so that another work released at the same time was completely ignored -

To be more precise, this work was the original "defender" in the first week of June, and "Interstellar" was the intruder of the dove occupying the magpie's nest later, but because of the weight and cast, it stole all the light, and in a blink of an eye, it fell into a dilemma that no one knew, which is embarrassing.

This work is "the fault of the stars".

The only consolation is that the investment cost of "The Fault in the Stars" is only 12 million, not to mention the summer file, even if it is placed in the most deserted autumn file of the year, it is also a featherweight work of small sampans, and under the light of "Interstellar", it is not the end of the world to be ignored.

In fact, it has nothing to do with the sudden promotion of "Interstellar", in the star-studded and star-studded summer file, "The Fault in the Stars" has never been a high-profile and widely anticipated seeded player. Before Warner Bros. decided to move forward after careful consideration, things were a different story:

There are two summer works that will be officially released in the first week of June, "Not Afraid of the Storm" and "The Fault in the Stars", a lightweight and a featherweight work.

"Not Afraid of the Storm" is a work produced and distributed by Warner Bros. itself, with an investment of 50 million, and director Steven-Quale (Steven-Quale) can be described as a big deal-

He has a close personal relationship with James Cameron, who was once an editor of "The Abyss", and then served as the assistant director of "Titanic", and then took into account the visual effects director and assistant director of "Avatar", and three years ago he took charge of the director of "Death is Coming 5", which is his second directorial work.

The film uses TV cast as the main team, the most famous of which is the heroine, Sarah-Wayne-Callis, who is famous all over the world for "prison break", and the actor is Richard-Armitage, who made his mark on the British drama "MI5", and later starred in the American drama "Hannibal", "Captain America" and "The Hobbit" series.

Predictably, "Brave the Storm" will be the main box office contender in the first week of June, and disaster movies will always find a place in the summer slot, but after Warner Bros. revised its distribution strategy, the production fell victim, and even if Steven Querrey and James Cameron had an unusual personal relationship, the former was not the latter after all.

"Fearless of the Storm" was replaced in the second week of August, and it was crowded with many titles such as "Teenage Mutant Ninja Turtles: Age of Mutants" and "Michelin Romance".

Putting aside the box office prospects of "Not Afraid of the Storm" for the time being, the eyes are still locked on the first week of June-

In this way, the "Fault in the Stars" changed a competitor, evolving from the 50 million-level "Fearless Storm" to the 165 million-level "Interstellar", and the opponent standing in front of him immediately became a behemoth.

For Twentieth Century Fox, the film's producer and distributor, not much has changed.

Because whether it is against "Not Afraid of the Storm" or against "Interstellar", they are not favored by the party, and the investment of 12 million in the summer bayonet competition is simply a flat boat in the vast ocean, in the final analysis, they still need to focus on themselves, this is more of a contest between themselves and themselves, and it is the best policy to formulate the right propaganda method.

"The Fault in the Stars" is a work under the trend of teen film adaptations in recent years, telling a love story between two teenagers suffering from cancer, the original book from John-Green, the New York Times signed best-selling author, can be seen as the teen version of "American Qiong Yao" Nicholas-Sparks.

Although in the past five years, the trend of teen adaptations has become more and more popular, but on the whole, it is "Twilight", "The Hunger Games", "Divergent" and other works with some sci-fi or magical attributes that are more popular, while pure love movies have gradually declined, and even Nicholas Sparks's adaptations are getting worse and worse at the box office, and other adaptations are even more so.

When Twentieth Century Fox decided to adapt the project, he also submitted the script to Lan Li, and after hearing that Lan Li was very interested in the script, this made the production team feel very confident, which gave the project a green light.

However, the investment cost is only 12 million.

"Fault in the Stars" found a new generation of actors Shailene-Woodley and Ansel-Elgort to star, both of whom are young actors with little reputation, and given the light cost of production, this choice is completely understandable -

The actors who starred in "Twilight" at the beginning were also unknown young people.

Ansel is a fledgling rookie actor who has just turned 20 and only made his debut on the big screen last year with a new version of "Carrie the Witch", which is his third film work.

Raised by a professional photographer to a ballet dancer and an opera company, Ansel, who grew up on Manhattan's Upper West Side, came from a young "show business" family. His career as an actor was even more smooth sailing, winning the opportunity to "Carrie the Witch" after starring in one work on Broadway, and then won the opportunity to star in many works, including the leading actor in "The Fault of the Stars".

Xie Lin was born as a child star, and has been frequently active on the small TV screen since she was five years old, and her 2008 drama "Secret Words of Youth" brought her into the public eye for the first time, and her excellent acting skills even gained attention before Jennifer Lawrence.

Three years ago, she collaborated with George Clooney on a number of Oscar nominations "Descendants", which won a lot of attention, which also officially announced her transformation from a child star to a young actor, but for the time being, she has not yet met her own works that can stand alone and shine, more of a teenager in independent films, she still needs to wait patiently for her own opportunity to appear, in this case, she and Ansel met.

Twentieth Century Fox's choice of Ansel and Xie Lin to play the starring roles is definitely a "cute" surprise - because almost at the same time, the two actors were selected for another film at the same time, and Summit Entertainment was responsible for the adaptation and production of "Divergent". Such a coincidence also became a turning point in the careers of the two actors.

"Divergent" has taken the lead in landing in major theaters in March this year, although this work has not been able to become as popular as "The Hunger Games", but the results of 150 million in North America and 288 million worldwide are still very positive for the first work in the series, and considering that the production cost is well controlled at 85 million US dollars, this also makes Summit Entertainment successfully return to its original cost through box office dividends, and the surrounding area can also achieve profitability after that.

In "Divergent", Ansel and Xie Lin play a brother and sister, while in "Fault in the Stars", Ansel and Xie Lin play a couple.

Inadvertently, the former's good results have created publicity space for the latter, which also makes the interaction of "Fault in the Stars" on social networks always high, and unconsciously, it seems to have exploded with huge box office potential, showing the possibility of creating a small surprise, which is also something that neither Twentieth Century Fox nor Summit Entertainment expected: Can this be considered a beautiful accident?

Perhaps "The Fault in the Stars" is not a high-profile project, but it has gathered many hot topics of discussion by accident.

Especially on social networking platforms, "Divergent" and "The Fault in the Stars" are both adapted from teenagers, and the audience groups overlap with each other, which also makes the audience who likes "Divergent" turn their attention to "The Fault in the Stars" for the first time, Twentieth Century Fox almost didn't spend much effort, so that the latter's Internet popularity soared, even in the highly competitive summer file, it also captured a group of specific audiences of their own -

Leaving aside the historical record of "Twilight", the "Hunger Games", which is still a series of films, is the best example: the regular audience of teen adaptations has the potential to explode incredible box office energy, and the only question is how exactly should studios exploit this market.

"The Mistake in the Stars" stumbled to find the right way at the right time, and "the right time, the right place" seems to have all collided together, and then it depends on the play of this work itself - what is the quality of the finished product? What about the charm and spark of the two leading actors?

However, the "Interstellar", which has not been able to break out in the early publicity momentum, ushered in a blowout after the premiere, instantly showing the powerful momentum of the giant crocodile, easily crushing a group of competitors, and returning to the top position of the most watched works in early June.

This is the whole story background, "Interstellar" and "The Fault in the Stars" two works are drawn at the same time, and then ...... The world is in chaos.

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