"Are you kidding, or did I hear it wrong?"

After Bao Xiaobei was shocked, he immediately asked, wanting to confirm this matter, "Bailaishou?"

Shen Huan was not surprised by his shock, and nodded, "This is just a preliminary idea, there may be more." ”

Hundreds of songs have already shocked Bao Xiaobei so much that he wants to doubt his hearing, and now he hears even more, even more shocked, his mouth is like a machine gun, and he asks a series of doubts in his head: "How can an album contain so many songs? There are too many things to solve!"

"First of all, this is not possible in hardware, and there is simply no CD disk with such a large capacity on the market today. Secondly, even if we put aside the problem of hardware, assuming that there is really such hardware that can realize your idea, but how do we set the price in terms of sales? If we sell it according to the normal law, a song is about 3 yuan, and then according to your minimum quantity, this album will start at least 300, such a price is not acceptable to ordinary people, and will block most of the target groups out of the threshold. And if we lower the price, it will be to your detriment, and it is better to split these songs into normal albums and sell them. Also, even if we can solve the first two points, there is one thing that cannot be bypassed, that is, can you write so many songs? After all, from what I know about you, your albums are all written by yourself. Okay, even if you make an exception this time and find someone else to help you write songs, but there are not many composers and lyricists of your level in the music world, if you really want to reach this number, there is a high probability that you will include a lot of songs that are not of very high quality, which will reduce the quality of your music and smash your own signboard, which is even more worth the loss......"

Bao Xiaobei, who was shocked by Shen Huan's amazing idea, really had a lot of things in his mind, and he said a lot of things in one go, and he couldn't stop stopping.

Shen Huan just listened quietly, letting Bao Xiaobei speak, and waited until he finally stopped, and then finally opened his mouth and answered his questions: "I understand your concerns, and I can also answer your questions one by one." ”

"First, the hardware problem you are concerned about was indeed a big problem in the past, but in this day and age, it is not a big problem, because it is a new era of the Internet. In the past, when we listened to music, we used audio tapes and CDs, which had a very narrow ceiling on the capacity, but for the Internet and computers, there was no ceiling on the capacity of the carrier. ”

Bao Xiaobei was stunned and blurted out: "You want to release an online album?"

Shen Huan nodded, "Yes, but I think it's more appropriate to describe it as a 'digital album'." ”

When Bao Xiaobei heard this, he frowned and thought about it.

As a professional musician, he is much more sensitive to changes in the music market than ordinary people. Seeing the shrinking market share of traditional music records, he also had the idea of "online albums", but like many people in this industry, they still maintain a very cautious attitude towards such an unprecedented novelty. Especially in the context of imperfect online copyright legislation and rampant online music piracy, there is no essential difference between making online albums and doing charity.

But what happens next could be different.

Since he is making food in this industry, Bao Xiaobei is also concerned about the development of this industry, so he also knows that the Internet Copyright Law will be officially implemented on May 1. With the protection of legislation, and referring to China's previous enforcement of copyright, the rampant situation of online music piracy should be greatly improved, which is indeed a very good opportunity for music to transfer from traditional media to Internet carriers, and it looks very bright.

But after all, it just looks bright, and no one dares to determine how much share the online music market can develop until real data comes out.

"Now is indeed an opportunity,"

Bao Xiaobei thought for a while, and then said slowly: "But there is still no precedent for this kind of thing, and no one can know in advance what kind of results it will achieve." The most critical point is that we don't know whether consumers' consumption views can be smoothly transformed, and how many people are willing to spend money to buy your so-called 'digital album', after all, this thing is not like a CD, CD can be seen and touched, but this thing is invisible, intangible, and always makes people feel insecure. And even if these consumers eventually change their mindset and are willing to buy digital albums, it will take time for their views to change. I don't know how long this will be, but it's definitely not going to be all the same at the beginning, it's unrealistic. ”

Shen Huan listened to Bao Xiaobei's words with admiration in his eyes.

Bao Xiaobei can mix so well, it is indeed not just a simple, creative and talented musician. It can be seen from what he said that he also has his own views and ideas in the music industry, and he has thought about it and has a high vision.

This vision alone has taken Bao Xiaobei out of the ranks of ordinary musicians who are immersed in music.

"Someone always needs to do everything, you are afraid, I am afraid, so who will do it?"

Shen Huan also answered his questions again: "But your concerns are indeed very reasonable, the change of group consumption concept does take a period of time, and it cannot be achieved overnight, and my album is ready to cultivate this market from scratch." ”

"The reason why I would say that this album is conceptualized is that in addition to the fact that it contains songs that go far beyond the scope of ordinary albums, the way it is released is also very new and unprecedented. It will be sold online, and it will not be taken out at one time, but at the rate of sending one song every day, or a few days, in batches, in terms of pricing, my initial plan is also to adopt a differentiated pricing strategy. You can buy each song separately, the price is cheaper, such as one yuan a song, or two yuan a song, and you can also choose to buy the whole album in advance, then all the songs in the next album, you can listen to it for free, this price will be based on the total price of appropriate discounts, for example, according to the price of one yuan a song, the whole album is calculated according to one hundred songs, the total price is one hundred, and the purchase of the whole album will be discounted to eighty yuan, so as to promote consumers' desire to buy. Quickly close your money. Of course, these figures are all my temporary thoughts, and the specific pricing strategy will have to wait until it is really launched, and I have conducted detailed market research and research to decide, I am just making an analogy here......"

Bao Xiaobei listened attentively.

Although he has been thinking about online music for a long time and has his own ideas, no one has ever done this thing, and he is now black-eyed, which is completely utopian. In this case, all his thoughts are relatively vague, but Shen Huan is different.

Shen Huan's thoughts were very specific and detailed, and they were implicitly systematic, which gave him a lot of inspiration.

“…… What you're worried about, I know too. There has never been a precedent in this area, and whether consumers can change their consumption concepts is indeed a very big question mark, but I am confident, and my confidence is based on China's current economic development and people's living standards. At this stage, China's economic level and social cognition, I think it is enough to support the transformation of the music consumption market, but there are too many things involved in this aspect, I won't go into details, if you are interested, I can show you something in this regard......"

Bao Xiaobei thinks that his vision is already very high, far more than many musicians who can only bury their heads in creation, not to mention those musicians who are addicted to wine, but now that he listens to Shen Huan, he finds that there is still a gap between him and Shen Huan.

He only exists in the fantasy stage, and Shen Huan not only has ideas, but listening to what he says, he seems to have started to investigate and study this aspect a long time ago, and raised it to the height of China's economic and social structure to study the development direction of Chinese music, which also makes Shen Huan's words sound more credible.

And after Shen Huan's gushing words finally stopped, Bao Xiaobei, who had been listening to it for a long time, was silent for a while before finally speaking: "I kind of understand your thoughts, saying that it is an album, but it is actually the release situation of one single after another, and it is essentially a single release." With the help of the new thing of online music, it does reduce the difficulty a lot, but according to your idea, releasing a song in a few days, or even a day, is still too difficult, and it is okay to do it, but it is to exhaust the fish, and the gains outweigh the losses. ”

Bao Xiaobei, this is polite.

Isn't that difficult? It's just impossible.

Of course, it's not impossible to do it, but as he said, if you really want to do it forcibly, you will inevitably have to buy a lot of songs, which will be uncontrollable in terms of quality, and it will smash Shen Huan's own signboard. At the same time, it can also be expected that if this is really done, even if everyone consumes Shen Huan's signboard in the music world at the beginning, the number of purchases will be greatly reduced in the middle and later stages, not only will the economy die in this area, but Shen Huan, who is like a sign in the music scene, will also die completely, which is the legendary exhaustion and fishing.

Facing Bao Xiaobei's doubts, Shen Huan said with a smile: "In terms of the difficulty of creation, that's what I need to consider as a musician." But he didn't go into details.

And seeing him look like he was in his chest, Bao Xiaobei's heart suddenly jumped.

He thought of the incident half a month ago.

Shen Huan's performance at the press conference that night shocked the whole country, and it was naturally impossible for Bao Xiaobei not to know. He suddenly thought now, since Shen Huan can have such an amazing performance in poetry and articles, will he also create such a miracle in music again?

It sounds crazy, but wasn't that crazy what happened at the press conference that day? Who would have believed it until it happened? But it just happened.

For this monster-like guy, it seems that nothing is impossible.

Bao Xiaobei thought so in his heart.

Then he didn't dwell on this matter, but looked at Shen Huan and said casually: "Actually, you don't have to tell me so much, this involves some of your trade secrets, right? ”

Shen Huan had been looking at Bao Xiaobei all the time, and after hearing him say this, his heart was relieved.

Of course, he is not a big mouth, he says so much when he sees people, and he says so much for a purpose. And for this purpose, Bao Xiaobei seems to have some points in his heart.

That's good.

If Bao Xiaobei kept pretending to be confused, then he really had to work harder, but since Bao Xiaobei took the initiative to pick out this matter, it means that in Bao Xiaobei's heart, he is actually inclined to accept it, then this matter is much easier.

"Brother Bao, since you said so, of course I believe you, but I have a better way, that is, you also join in this matter. ”

Shen Huan looked at Bao Xiaobei sincerely, and said sincerely: "This concept album is just the beginning, I have a big plan for the blue ocean of the online music market, and now there is one less professional like Brother Bao, who is proficient in both the profession and the market." If you can, I hope Brother Bao can come over and help me, and you can mention the treatment as you like......"

And so it was.

Bao Xiaobei listened to Shen Huan's words and nodded silently in his heart. Then waited until Shen Huan said for a long time, he excused himself again, and finally reluctantly agreed.

“…… Okay, but I'll say okay first, I'll just take a look first, and I'll only agree if I'm really interested. If I don't feel interested, then you can't force me to do it. ”

He was indeed quite curious about the things described in Shen Huan's mouth and wanted to take a look. If it is really like what Shen Huan said, then it will be a big event in the music world, and if he can participate in it, it will be really rewarding, and he is mainly going to this point. Otherwise, with his free and casual nature, he really doesn't like to do this kind of work that is not very free when he hears it.

Shen Huanxi smiled and nodded again and again, "Of course, this thing must be done with your affection." ”

Since deciding to do online music, he has had his own considerations in terms of talent, and Bao Xiaobei is on his list of considerations.

Whether in terms of professional technology, contacts, experience, etc., Bao Xiaobei is definitely a good hand. He may not be able to become a stunningly talented musician, but in terms of music operation, Bao Xiaobei is definitely a rare talent, and it is also the talent that his Guanghuiyun music needs most now.

It is enough for him to have himself in music creation, what he needs now is someone who can actually do things, and Bao Xiaobei is this kind of person.

And after the two basically negotiated this matter, they finally officially entered the specific work tonight.