11. Confidence determines attitude
"I'm Lin Miaomiao's mother, what's the matter with your family Miaomiao?" The middle-aged woman next to her, who was dressed quite well and had a good temperament, looked Xia Mo up and down and asked very vigilantly.
"Oh, Auntie, I just sent Xia Duo to the exam. I know a little bit about the Huang technique, and Lin Miaomiao seems to be very nervous, and she may be easily dizzy. So I would like to remind you to let your child relax and not put too much pressure on her. ”
While speaking, Xia Mo fell on Lin Miaomiao's body, and reminded with a smile:
"Lin Miaomiao, if you feel flustered, drink a bottle of Huoxiang Zhengqi Water. If it really doesn't work, just buy a piece and eat it. I see there's a pharmacy next door, it's too late to buy it now!"
"Well, thank you, Brother Xia Mo!" For some reason, looking at the handsome big boy in front of her, Lin Miaomiao's heart was also a lot calmer, and she nodded lightly, and her pale face was a little flushed.
"Okay, thank you, you're a doctor, right?
"Oh, I'm actually a planner!Goodbye, I wish you a good grade!" Xia Mo waved away with the corners of her mouth.
"Mom, you better go buy me a bottle of Huoxiang Zhengqi Water!" Looking at Xia Mo's back, Lin Miaomiao pulled her mother's arm and said.
"Okay, okay, I'm going to buy it, I'm going to buy it! Miaomiao, don't be too nervous, no matter how well you do in the exam, it's fine!"
After the mother finished speaking, she went straight to the small pharmacy.
……
Her sister's troubles were successfully resolved, and Xia Mo returned to the company with a relaxed face.
Not surprisingly, Zhu Dachang still asked him to go to the conference room for a meeting, arranged the recent work, and the customer representative was going to visit in the afternoon.
After the meeting, back in the office, Xia Mo considered meeting Li Ruolan in the afternoon.
The marketing plan is easy to solve, as long as the giveaway is canceled or replaced.
But doing so obviously does not meet Xia Mo's requirements for herself.
In other words, he is a person with a golden finger, how can he be as mediocre as ordinary people?!
After thinking about it for a while, Xia Mo had a good idea.
Now there are five hours left before 3 o'clock in the afternoon, he opened the company's internal WeChat discussion group he had just added and sent a message:
Who knows a good designer?
Soon, the design director pushed a person to him.
This person's name is Miyazawa, and his reputation is not small, even Xia Mo has heard of it.
This person is a new designer who has only recently emerged in China, and he was born at last year's Asian Designers Competition, and won the first place with an absolute advantage in a design about sneakers.
Later, this design was acquired by a domestic sporting goods company that was on the verge of bankruptcy, and a road sneaker was issued.
With this creative advertisement, once the Daoxing sneakers were launched, they immediately became a hit, and they sold out like crazy, and even ran out of stock in many areas.
The company on the verge of bankruptcy swept the world almost overnight, and completely turned around.
With this hot-selling sneaker, the company's performance has been booming and hot, and it has become a sweet spot in the eyes of many investment institutions.
Now it is gearing up and ready to go public.
Miyazawa, the genius designer who turned the fortunes of the company around, naturally took over the company's design business for the next three years.
He was like a baby who was provided by the stepping company, and ordinary people couldn't see it at all.
Obviously, the design director pushed Miyazawa to Xia Mo, and he definitely didn't have a good heart.
And Xia Mo soon realized this.
This is not surprising.
He Xia Mo is just a newcomer, and his position is like riding a rocket, and there are not a few people in the company who are red-eyed.
Among them, there are naturally some bold, planning to use the name of work to distort him, and even let him make mistakes and be beaten back to his original shape.
Among these people, the original design director is the most, after all, he steals his limelight and threatens his position.
The reason why the design director dared to do this was obviously because Xia Mo couldn't find Miyazawa at all.
Xia Mo couldn't help but be secretly amused in her heart.
Under normal circumstances, the design director may have really succeeded in his trick and created a problem for him.
Unfortunately, he is no ordinary person now.
There is time to restart the game, and this seemingly unattainable legendary character is actually easy for him to meet.
Speaking of which, Xia Mo felt that he had to thank this enthusiastic design director for bringing him one step closer to success.
In other words, if the director of the design department does not take the initiative to mention this person, he may not be able to remember it for a while.
At noon, Xia Mo called Teacher Miao again and asked about her sister's exam.
Teacher Miao laughed constantly, saying that Xia Duo played very well, and she knew many unpopular things that everyone didn't expect.
In particular, the idea of the essay is very good, and you can definitely get a high score.
Hearing this, Xia Mo was finally completely relieved.
It seems that Lin Miaomiao should have also listened to his advice, had some psychological preparations in advance, and did not get sick.
In the afternoon, after revising the marketing plan, Xia Mo waited until three o'clock with Erlang's legs crossed, and Li Ruolan really arrived as promised.
After reading his plan, Li Ruolan frowned slightly: "Director Xia, did you make this plan about product design?"
Xia Mo nodded and said with a smile: "Mr. Li is also a young man, and he should know that the higher the appearance of the product now, the more it can occupy the hearts of young people." The same product, the better it looks, the wider the market. ”
Sometimes, confidence determines attitude.
Xia Mo, who is full of confidence, feels that she seems to have slipped a lot of talking, and can calmly state her thoughts!
Whether it's the tone, the speed of speaking, or the content, it's all just right.
Li Ruolan was slightly stunned when she heard this, then fell into deep thought, nodded subconsciously, and muttered, "What you said does make sense." ”
After getting Li Ruolan's affirmation, Xia Mo stood up directly and walked in front of her, opened the plan, pointed to it and said unhurriedly:
"The appearance of your company's initial design is not bad-looking, but as a community of interests, I should put forward the shortcomings to Mr. Li, that is, the design concept is no longer in line with the current fashion trend. ”
"This kind of packaging has been used by your company for five years, and most of the styles on the market are the same, how can it reflect the prominence and characteristics of our products?"
"Why not try to use a cartoonish image to make people shine on all similar shelves, so that customers feel like they are spending and have the idea of buying art?"
"After a design is successful, can we add a series of designs, such as a set of six, and the customer buys one of them, is there an incentive to consume the other five?"
……
(Ask for collection, ask for recommendation!)