651 Laughter Pack

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In the summer, the box office of major film companies must compete for the place. The annual summer box office war is particularly exciting, and it is very important for any film and a film company to be able to get a place on the summer box office list where the best films are gathered.

Warner Bros. dominated the summer box office list with "Batman Prequel: The Dark Knight" last year and became the box office champion of the year, and in order to increase the competitiveness of this year's summer box office, Warner Bros. put "Harry Potter and the Half-Blood Prince", which was originally scheduled to be released last year's Christmas schedule, to this year's summer file - this indirectly created the box office myth of "Twilight", which shows the importance that the film company attaches to the summer file.

The summer season of 2oo9 officially kicked off in June, and Warner Bros. kicked off the summer season with two films, "The Hangover" and "The Lost Continent". But in fact, compared with "The Lost Continent" starring Will Farrell, Warner Bros. is not very optimistic about the competitiveness of "The Hangover" in the summer file, and the previous publicity is very low-key, and the only selling point is the joining of Lee Joon-yi. "The Lost Continent" is another Warner Bros. masterpiece this year, with an investment of nearly $90 million - more than 2.5 times that of "The Hangover", and starring Will Farrell, it can be said that Warner Bros. is full of confidence.

Therefore, before the official start of the summer season, Warner Bros. focused its propaganda campaign mainly on the "Lost Continent", and lacked attention to "hangover". But when "The Hangover" was released, it began a miracle journey this summer, becoming the biggest box office dark horse in Hollywood this year, and also the highest return on investment and the most unexpected gold attraction this year.

After the screening of "The Hangover" ended, almost all professional film critics gave praise and praise. "'The Hangover' is a hilarious family comedy with a lot of flavor. This is a review from the magazine "Rolling Stone". The review of "Entertainment Weekly" became the most reprinted short review, "Compared to the pre-release expectations, 'The Hangover' is really a surprising movie." And the comments of "Vanity Fair" have received many recognitions, "Funny dialogue, unexpected plot, handsome Yi, this is a surprise." In addition, "Chicago Reader", "Hollywood Reporter", "Ying", "Variety" and other magazines actually vomited blood with the highest scores and recommended them, which shows how good the reputation of "hangover" is.

Haruka remembers that after the release of "Twilight", the audience's ratings were polarized, but they only won the favor of the girls, and the comments of the professional media were almost all negative, and it must be more appropriate to describe it as incomprehensible: everyone can't understand why a youth idol movie is so popular. And this time, "The Hangover" has been well received in the media by storm, and if you look at the audience's comments, the praise rate of the Rotten Tomatoes website is as high as 85%, which shows that the reputation of the media and the audience is too good to be true, and the rating on ImdB has come to the 130th place.

There is no doubt that after the release of "The Hangover", it has been unanimously recognized in word-of-mouth, and Lee Joon-yi's performance in comedy movies has been widely acclaimed. Handsome, humorous, gentlemanly, sexy, wise, and charismatic, the media gave almost all the praise to Lee Joon-yi, and Lee Joon-yi once again surpassed Johnny Depp in the actor rating system on ImdB, ranking first among all actors, which is also the second time that Lee Joon-yi has reached this position after the release of "Twilight".

If "Twilight" made Lee Joon-yi the much-anticipated "teenage president", then after "The Hangover" made Lee Joon-yi successfully become an excellent actor and won many praises.

At the same time, this comedy movie, which has been hailed as the best comedy movie in 2oo9, has also started its dark horse journey at the box office.

Although the summer season strictly starts in June, in fact, there are already many excellent movies released in May, which fills the box office list.

"Star Trek", which is based on Dan Brown and starring Tom Hanks, "Star Trek", which has made countless loyal fans crazy, "Terminator 2O18" led by new Batman Christian Bale, "Night at the Museum 2", which was launched after a big success at the box office last year, and "Wolverine", which became popular all over the world because of "X-Men" and was then made into an independent movie, are all strong contenders on the box office charts.

Among this excellent work, Pixar Animation Studio, which has always been known for the quality of its works, has launched its most significant tenth work, "Flying House Travels (UP)". After its release last week, the award-winning work easily went from nowhere to top with nearly $70 million at the box office. And there is no doubt that in this week's box office rankings, "Flying House Travel" is still the strongest contender for the championship.

"The Hangover" is classified as an R-rated movie due to the overly sensitive lines, which means that children under the age of seventeen must be accompanied by a parent or guardian to watch it. This is both a stimulus and an obstacle for the box office. Coupled with the fact that Warner Bros. has placed all its bets on the "Lost Continent", the "hangover" is like a child that no one loves. This also shows that no matter how popular Lee Joon-yi is and how many topics he has, the movie currently released in North America is "twilight", and he is still not an actor with strong appeal, and it is normal to be ignored, this is the cruel and objective reality of the North American film industry.

On Friday, "The Hangover" and "The Lost Continent" were released together, kicking off the summer box office war.

"The Hangover" was released in 3,260 theaters on its first weekend, and on Friday, "The Hangover" won the box office on Friday with a score of $17 million, ahead of the $3 million position of "Flying House".

Of course, the real battle at the box office is still on the weekend, and Saturday and Sunday are enough to change many things. But "The Hangover", with its wide reputation among the media and audiences, competed fiercely with "Flying House Travels": such a situation in itself was already unexpected by everyone. You know, before this, no one paid much attention to the movie "The Hangover", and even Warner Bros. itself was shocked. And where has the much-anticipated "Lost Continent" gone?

This weekend's box office battle, also known as the "long-lost wonderful box office battle", a wonderful weekend box office battle that people almost don't know where to start, not only the sales curve and operation trend are changing rapidly, but the quality of the two sides is not comparable, both are well-known. The pinnacle showdown of "Flying House" Vs "Hangover", a win-win battle of "all-age animated adventure comedy against teen spoof and comedy", who would have thought that the first week of the summer file would be a comedy dark horse against Pixar's annual masterpiece?

In the end, "The Hangover" grossed $43.28 million over the weekend, which was $2 million higher than "The Flying House." After experiencing the countless disasters of the previous "Terminator 2O18", Warner Bros. finally came to the bitter end and raised the first "summer box office dark horse" this year. This dark horse's score is not only much higher than the results of "Terminator 2o18" and "The Lost Continent", but also ranks 15th in the R-rated film "Film History Past Dynasties", and the 20th place in the "June Release Works Past Dynasties".

However, it is a pity that "Flying House Travel" relied on the box office accumulation from Monday to Thursday, and finally won the top spot in this week's movie box office list with a box office advantage of one million dollars. "The Hangover" was only released for three days and was relegated to second place by a narrow margin.

However, this is only an estimate, and with the margin so slim, there is a strong chance that the winner will be displaced after Monday's official box office figures. It should be noted here that for the sake of timeliness, the North American box office review is generally analyzed according to the "estimated numerical version" released by the U.S. box office statistics agency on Sunday, and strives to present the movie newspaper to readers as soon as possible. And when the actual data came out on Monday, there were many changes in the rankings. However, it is important to note that it is rare for a champion to be transposed due to revised data. And this time, it was born

After Monday's actual figures, The Hangover's box office performance was underestimated, and generally speaking, a deviation of $1 million is normal. But this time, the dark horse of "hangover" was so good that the professional estimators were unexpected, and in disbelief, they were conservative and undercounted by $1.8 million, and the actual result of the "hangover" was $45 million. At the same time, "Flying House Travels" remained largely unchanged, and even lost $100,000, resulting in $44 million.

In other words, "The Hangover" ushered in a surprise, successfully defeating the powerful "Flying House Travelogue" in the release week and ascending to the top of the box office charts. This is also the case since the second week that the long-lost "corrected data leads to the championship transposition". "The Hangover" topped the North American box office charts

This is the second time that Lee Joon-yi has surprised everyone, "Twilight" was born out of nowhere, and this time it is a comedy dark horse, and it has successfully achieved a win-win situation at the box office and word of mouth. In "Twilight", Lee Joon-yi was a beneficiary, successfully making him well-known to American girls, and this time in the "hangover", Lee Joon-yi was definitely a big contributor, successfully allowing Warner Bros. to beat Pixar to win the first place at the opening of the summer season. The high-profile appearance of "The Hangover" and the color of the dark horse are enough to make heavyweight comedy dark horse predecessors such as "Wedding Proud" and "One Night Big Belly" ashamed.

At the same time, the blockbuster "Lost Continent" only fell to the position of Tanhua with less than 20 million screenings, and it is not an exaggeration to say that it is the most disappointing work this week, which is also a big disappointment. It can be said that the results of "Lost Continent" and "The Hangover" have completely lost a position as expected.

Today's first update.