Chapter 227: Priorities
Lister is the only company in the world that helps customers from design to production and is the only company that supplies all of its own test equipment and produces it 100 per cent in-house.
Their gasoline engines for automobiles, diesel engines, supply almost all product lines in the world.
This company is like Qualcomm in the mobile phone industry, it has mastered the core technology, and it can't get rid of it.
It is also because they control the core technology, so they can't get involved in the vehicle industry at all, otherwise, car manufacturers don't dare to use their engines at all.
This is the same as Huawei also produces mobile phone systems, and other mobile phone manufacturers dare not use it at all.
It's not about emotion, no company will put its own neck under the knife of an opponent and simply can't resist.
Although Jonas visited Liszt, he did not think about buying the company.
He looked at Ursula and asked, "Aunt Ursula, what do you think should be our next most urgent action?"
Ursula shook his head and said, "Jonas, I don't understand why your mentality is so urgent, the establishment of a vehicle company is definitely not the most urgent action we have now.
Hoffman Investment Bank wants to integrate the auto parts industry and establish a pillar industry with the automotive industry as the core. We can't put too much pressure on other companies, but we should get involved first, thinking that it will be a later picture.
We should not be a spoiler, but a participant.
Austria is a good place to start, as there are more than 200 auto parts companies in the vicinity of Graz alone.
This is the gathering place of auto parts in China and Europe, what we should do is to guide the auto parts manufacturers here, form an auto parts industry alliance, and then participate more actively in the automotive industry.
Don't show our ambition when other manufacturers haven't accepted us, I say that, you understand?"
"Of course I understand, but slowly drawing it leads to a slow step, a slow step. ”
Ursula sighed: "Hoffman Investment Bank is indeed rich now, but don't forget that this money is not yours. With your own capital strength today, you are no match for any major car company.
Now, our investment is going well, and the other partners trust you, so that you can control this capital. If the investment is frustrated and a dilemma is created, as soon as the other partners start withdrawing money, Hoffman's investment bank will collapse.
This is very important, you can't test the bottom line with the trust of other partners, we can't afford it. ”
Jonas's Hoffman Investment Bank raised a total of $4.1 billion, with less than $200 million in its own capital.
It cost $1.7 billion to invest in Dongying, and the loan was almost billion, and the $2.7 billion was laid out in the three directions of the stock market, foreign exchange, and real estate in Dongying, and the funds could not be withdrawn for the time being.
Investing in the Austrian stock market, originally only a billion dollars, Rogers later stepped in to raise a billion, and the last time they jointly raised 800 million.
Now, the total amount of money withdrawn from Austria is more than half a billion, and then more than $600 million in equity assets are retained.
Of the 5 billion dollars, 700 million of them were returned to the Dongying Investment Group, and 4.3 billion US dollars were withdrawn to Switzerland and Germany.
Of those, nearly $2 billion is now managed by Rogers, Jonas has $2.3 billion at his disposal, and $600 million in stock.
These three billion, plus the assets of Dongying's side of the three and half billion dollars, seems to be a lot.
Suffice it to say, in this day and age, no other company has as much capital as Hoffmann's investment bank.
But the money is not Jonas's.
With a total of more than $9 billion in assets, $4.1 billion in funds raised, and $1.2 billion in bank loans, that's $5.3 billion.
The profit from investing in Austria is very huge, nearly double the profit, but of the $2.8 billion, only 560 million is the profit of Hoffmann's investment bank.
The rest of the money, after deducting the management fee, belongs to the investors' profits.
By the end of the year, this fund must be distributed to investors as dividends.
If Jonas runs well, investors will trust him and he will be able to continue to manage the money.
However, if he makes a mistake in his investment and causes a loss, the investor only needs to withdraw the funds, and his investment bank will collapse.
Of course, this is only the possible direction. In fact, Dongying's investment is very smooth, and at this stage, no one will easily miss this opportunity to make money.
From last year to this year, Jonas has made more than $300 million in Austria, not counting Dongying's side, and this money is the money that really belongs to him.
He now has personal assets of more than one billion and can use the market of nearly nine billion dollars, but the market is still unstable.
This also requires that his current actions must not be too big a mistake.
Jonas is well aware that by September, the Deutsche Mark and the yen will begin to appreciate, and his assets will become larger and more stable.
But others aren't as sure as he is!
For the sake of the Mark assets or the Swiss franc assets, Rogers and Hugo have disputes and contradictions, and not everyone absolutely trusts his every judgment.
Jonas nodded and said, "Aunt Ursula, I know your concerns very well. But there is one thing you also have to know, that is, we can't afford to delay in Huaxia, at least within this year, we must enter. ”
Ursula said: "Of course I know that you attach great importance to Huaxia, which is also our most important market in the future. But, Jonas, since you already have a plan to work with Piaggio, why don't you take advantage of this opportunity to invest in a motorcycle company and open up that market?
While we will not invest more than Volkswagen in the first step, we can use much more money than Volkswagen. We also intend to follow the development of Huaxia and make common progress, and regard Huaxia as the most important market, which is not comparable to ours by the public.
On the basis of this cooperation, you first open up the relationship with the Huaxia government in all aspects, and in the next one or two years, when we complete the integration of European auto parts companies and the motorcycles produced by Huaxia are listed, at that time, there will not be too much delay. ”
Jonas groaned, he had to admit that his subjective emotional factors had affected his thinking, and Ursula's suggestion was the most reasonable.
He nodded and said, "I accept your suggestion, the acquisition and joint venture on the Austrian side, we don't need to be too urgent.
You negotiate here first, and I will go to Germany tomorrow to straighten out the relationship with the German car companies. ”
Ursula laughed. "I'm glad you figured out that the difficulty in acquiring an Austrian company is not in Austria, but in Germany.
If the four major German car companies exert too much pressure, the Austrian government will never dare to cooperate with us in full. ”
Of course, Jonas knows this, but if he doesn't even come to Austria to see them, and doesn't get close to them, he will go to Germany and talk to the big four car companies!
Without these actions, except for BMW, other companies know who Jonas Hoffmann is!
Therefore, on the Austrian side, he must first get in touch with each other, and with the beginning of cooperation, he can put pressure on other companies.
The four major German car companies are, strictly speaking, the three.
The largest is of course Volkswagen, followed by Opel, which is a bridgehead company that occupies the European market despite its lack of reputation in China.
Mercedes-Benz is also a cow, they have never fallen out of the ranks of the most profitable car companies, and they are also the iconic enterprises of luxury cars.
As for BMW, it almost went bankrupt in the sixties, and it has been surviving all these years.
Outside of Huaxia, their fame has never been great.
In the automotive industry, they have always relied on the three series to dominate the world, and the five series and seven series are invisible, and the taillights thrown by Mercedes-Benz are invisible.
It wasn't until the 90s, after acquiring Rolls-Royce, that they absorbed the essence of luxury cars and created the boutique 7 Series, before gaining a foothold in the luxury car ranks.
However, it is only a firm foothold, and it is still a little weaker than Mercedes-Benz.
And BMW's weakness can actually be exploited, not to mention that there is a personal friendship between them.
I carefully examined the work records of Wolff's trip to Germany, and listened to his analysis of the relationship between the major German automobile companies and the contradictions between shareholders.
It wasn't until three o'clock in the morning that they went to sleep.
Early the next morning, Jonas met at the hotel with officials of the Styria Auto Parts Association, a state-owned auto parts association with only the power of a private organization.
They don't actually have control over the companies, but they have the most detailed knowledge of the Styria auto parts market.
If they come forward to help Hoffman Investment Bank do an intentional survey of major companies in the auto parts industry, it will be more convenient and detailed than Hoffman himself.
Jonas donated 1.4 million shillings to them, and paid them 2.8 million shillings in the hope that they would set up a team to help Hoffman with his preliminary investigations.
The scope of the survey includes the shareholder composition, production and operation scope, technical advantages, and cooperation intentions of more than 200 auto parts companies in Styria.
Four million two thousand shillings, but 300,000 Swiss francs, they are definitely more economical than Hoffman Investment Bank itself.
The chairman of the association, Sykesh, immediately promised to submit the most detailed investigation report to Hoffman Investment Bank.
After a lunch, Jonas met with the union representatives at the Steyr factory and promised them that the rehired would only be paid more than the average employee's salary.
Most of these retired and rehired personnel will be arranged to work in Huaxia in the future.
At four o'clock in the afternoon, Jonas's Piaggio plane took off from Graz Airport and was destined for Frankfurt Airport, Germany's largest airport, 500 kilometers away.