Chapter 30 Preparing to Go Online (1)
After a long day of relaxation, Xiao Miao arrived at Gaia Company early in the morning the next day, and he can't waste a moment of time at present, because the online review is close at hand. He informed Xu Zheng, Qin Shujie, Qian Qian and others to report the test results and the results of network promotion early this morning. There is also a major discussion question today, in addition to online publicity, is there any other way to make Dianping.com spread quickly.
The current problems Xiao Miao summed up a few points, and the advantages are:
1: The model, creation and user viscosity of Dianping.com are incomparable to other networks in the world now.
2: The design style of Dianping.com is completely the latest design style in the previous life, and it is not a second level compared to the world's leading in today's world.
3: Dianping.com is completely free, in this world when netizens have to pay a monthly membership fee even to go to a BSB, he is simply opening a new model.
4: With the assistance of the mobile phone system, at least the early data update problem will be stronger than that of many large companies (this is only clear to Xiao Miao)
But there are also many shortcomings, and Xiao Miao has also sorted out 5 major weaknesses for these shortcomings:
1: There is no real attraction to customers at the beginning, and at the beginning you can only use the curiosity of netizens and online promoters to promote, and the audience is too small.
2: Although there are a lot of dry goods on the review network, such as post bars and blogs, it still takes time for these two to really work, and it is impossible to explode at once.
3: There is no real key core project that can make customers or netizens inseparable or addicted, and the two items of post bar and blog basically occupy about 1/4 of the overall online time, unlike QQ in the previous life, which can make people online all the time. Dependency is not enough.
4: Although the review network is free of charge, the company still has open VIP members in order to survive, but it is still unknown how much VIP members attract netizens. (VIP members have more options in the blog design page, and BSB has the power to create post bars.)
In addition to these points, the most important thing is that the first batch of settled users should choose what kind of people, do you want to create some virtual dummies to stimulate traffic? The time to leave the meeting is less than 1 hour, and it is really less than 10 days before the launch, Xiao Miao must solve these problems in the meeting today, because at present, the company can think and solve these problems The only person who can solve these problems is Xiao Miao, Qian Qian, Qin Shujie and even Xu Zheng, that is, an executor. Thinking of this, Xiao Miao clicked on her mobile phone, and still consulted the system in her heart.
"Sister system, now I don't bother, I now realize how hard Liu Bei's early days were during the Three Kingdoms period, there are generals like Zhang Fei and Guan Yu, but there is no helper in civil administration, I really want a Zhuge Liang." Xiao Miao complained.
"User, do you want me to create Zhuge Liang for you. The system replied.
"Just kidding, I'm analogy, even if you create Zhuge Liang, he doesn't understand the Internet. Xiao Miao smiled bitterly, not knowing if the system was joking with him or serious.
"Do you need to add skills? But I don't know what skills to match for you, and I hope users understand this. The system explains.
"It's okay, I'm just thinking about problems and trying to find someone to complain about. Xiao Miao said. "You can also help me complete the online publicity, and I still have to solve it myself. “
"Now with a daily transmission rate of 100,000 pieces of online publicity, about half of the netizens know and know the existence of Dianping.com, but users don't authorize me to publish more content on Dianping.com, I can only spread it vaguely. It's hard to get everyone's heat and attention. The system replied
"No, when I want to go online, I give people a sense of surprise and surprise, let netizens dig their own internal surprises, now all of them are said, the heat is up, but the expectations are also high, if they don't meet their expectations in the end, don't you mess yourself up?"
It is even more impossible to learn the operation method of a large company in his previous life, for example, when the WeChat wallet was first launched, Tencent smashed out tens of billions of dollars to grab a red envelope activity, and the new game was launched on QQ WeChat various pushes, and now there is no such tool in society, even if it is on the shelves of Jingdong, it is also a big promotion, and Tieba has Baidu music drainage, Douban has Tencent dad drainage, and the blog has a star campus, all of which are throwing money. The more Xiao Miao thought about it, the more she felt that the way of her previous life was not applicable.
"That's right, star effect, if my post bar and blog can start to introduce celebrities to come in and interact directly, will it not be long enough?But my review network also has an audition function, which affects the use of E listening to the world, they will definitely not cooperate, although you can ask Ying Xuefei for help, but it is not the best way, you can alternative. Xiao Miao thought about it and quickly interrupted.
Attraction, long-term stay, publicity, dissemination...... These questions have been echoing in Xiao Miao's heart. And write down several ways of spreading the way in previous lives
1. Network media (national comprehensive, local regional, industry vertical media)
2. Online community (BBS, web forum)
3. Search engines (Baidu, Google, Sosou, Sogou)
4. Web blog and microblog,
5. Video sharing sites
6. Social networking sites (blogosphere, social circle)
7. IM (Instant Messaging Tool)
8. Digital reading
9. E-mail.
3-8 This world has not yet appeared, it is impossible, the first item is not yet a mature portal in this world, and there are no longer options between, the second item Xu Zhenghe is doing with the system, I don't know how the effect is, the ninth If I knew the email of all netizens, I would have sent it early, Xiao Miao suddenly moved and he thought of a story in his previous life. "That's right, I can do this!" Xiao Miao knocked her head excitedly. The story in Xiao Miao's heart is the story of the farmer recommending his son.
The peasant said to his son, "I want to find you a daughter-in-law."
My son said, "But I'm willing to find it myself!"
But this girl is the daughter of Bill Gates, the farmer said!
The son said, "If so, you can."
Then the farmer came to Bill Gates and said, I found a husband for your daughter.
Bill Gates said, no, my daughter is still young!
But this young man is the vice president of the World Bank, the farmer said!
Bill Gates said, ah, so, okay!
Finally, the farmer approached the president of the World Bank and said, "I'll recommend you a vice president!"
The president said, but I have too many vice presidents, redundant!
But this young man is Bill Gates's son-in-law, the farmer said!
The president said, "That's it, okay."
This story teaches us not to always think by habituality, but also to know how to be flexible and think backwards, and it also shows us that opportunities do not depend on waiting, but also need to be created by ourselves. Take the desirable and find the connection. It's simple, chain reaction.
The farmer is himself, the farmer's child is Gaia Science and Technology Review Network, Bill Gates is the world's celebrities in various industries, singers, actors, etc., and the president is a netizen.
"SYSTEM, HELP ME FIND THE CELEBRITY EMAIL USED BY THE WHOLE CHINA TO MAKE MONEY FROM THE MASSES, INCLUDING SPORTS STARS, SINGERS, ACTORS OR SOME WELL-KNOWN CELEBRITIES, AND SO ON AFTER I HAVE A MEETING TO MAKE THE LINK FOR THE FIRST TIME TO HELP ME SEND AN EMAIL TO EACH PERSON, THE CONTENT SHOULD PAY ATTENTION TO THREE HIGHLIGHTS, THE FIRST POINT IS THAT WE HELP THEM DO PERSONAL FORUMS AND HOMEPAGES ON THE MOST POPULAR WEBSITES ON THE WHOLE NETWORK IN THE FUTURE, AND THE SECOND POINT IS THAT WE HAVE AT LEAST 60 MILLION NETIZENS HERE WHO HAVE PRE-REGISTERED, MANY OF WHICH HAVE THEIR OWN FANS, AND CAN ALSO DEVELOP NEW FANS AND CREATE A FREE PUBLICITY PLATFORM FOR THEMFans will follow and comment on them on their homepage and forums, and the third point is to tell them that all services are completely free, and there are already many celebrities and celebrities who have registered in, and it is the world's largest information consultation platform and publicity platform. ”
The system replied, "Okay, user!
Dear XXX
We sincerely invite you to come to Gaia Technology's Dianping Network for celebrity verification, where we have the world's largest concentration of Chinese netizens, and there are currently more than 60 million Chinese netizens pre-registered on our side, so that you can have greater exposure, where you can communicate with your fans at zero distance, and you can promote your latest news. All you need to do is upload one or two photos or pay attention to a few words on your personal page and forums every day, and you can get thousands or more of your fans' wishes and comments.
We will create a personal homepage and BSB forum for you for free, so that you and your fans can get together, now log in to register may get the internal priority recommendation of Dianping.com, which can allow you to attract more new fans! And it's free! Click on the link below:
/VIP
Dianping welcomes you to join, let us work together to write your brilliant life.
Reviews.com"
"Perfect! You can modify it slightly according to the different personalities of each celebrity, you look at it, anyway, you can read people's hearts, and after these celebrities are registered, go back and ask them to write a letter to fans, and then you send these letters to the whole network netizens according to your own statistics, for example, after a singer registers, immediately send a message like this to his corresponding fans: I am so-and-so, I have registered the blog and post bar of the review network. Do you want to communicate with me directly and know my latest news?log in to the review network, the following is the link to my blog and post bar, I am waiting for you here, we will see you at 10:00 on August 18, 2019. Xiao Miao continued to explain what needs to be done systematically.
"Okay user! What a big set of sets have you prepared, and you want to cover the white wolf of the whole Internet netizens in one go, this is the strongest propaganda plan I have ever seen. The system complimented
"Without you, this plan would definitely not be possible, and I want to thank you, it's troublesome this time!" Xiao Miao was grateful.
After explaining to the system, Xiao Miao's next plan to arrange the company's things was written in the main points of the meeting, the first point is to change the content of Xu Zheng's online publicity, just say that all Chinese celebrities have pre-registered reviews of the network account, and the review network can directly talk to these celebrities, and the second is to immediately let Qin Shujie and Qian Qian make a celebrity VIP registration link, and bind these celebrities before going online, and there will be 10 minutes left to leave at this time.