He Yanyu's aura is too strong, Director Li is very worried in his heart, this is related to his ability, and he must not retreat from what he should insist on.

Bravely met He Yanyu's gaze, without a trace of timidity, "Mr. He, the second-generation products we launched this time are better than the first-generation products in all aspects, but the sales are not ideal, I asked the people below to do a market research, most of the consumer reaction is the problem of advertising, but where the specific problem is, we don't see it." So ....."

The sales of new products are not good, which directly affects the benefits, which is not a trivial matter, since there is a problem, it is necessary to start to solve it.

Thirty minutes later, the marketing department, the public relations department, the planning department, and the legal department all arrived, and Shen Mojia, as the meeting recorder, sat on the right hand side of He Yanyu to record.

Director Li of the marketing department stood up, passed the questionnaire in his hand in turn, and waited until most of them finished reading it, and then began to express his opinion, "Our second-generation products, the performance is better than the first-generation in all aspects, but the sales situation is not optimistic, many housewives tend to buy the first-generation products, in addition to the use of habits, they think that our advertising has a discriminatory component." Therefore, I invite you to sit together for a meeting today to find out the discriminatory elements in the advertisement. Please feel free to speak, thank you. ”

Director Sun of the planning department was the first to object, "Mr. Li, I think the advertising issue you raised is a bit exaggerated, everyone here is a participant from the product launch to the market, every proposal and decision, everyone agrees, you can't because the product sales are not good, the responsibility is pushed to our planning department, this is unfair." ”

Mr. Qian of the public relations department also echoed, "I think Mr. Sun is right, if there is a problem with product sales, the responsibility should not be pushed to the advertisement, I personally think that it is still the problem of the dealers below." ”

Director Li, a middle-aged man in his 40s with a strong sense of responsibility, came to this conclusion after doing specific market research, "I proposed the meeting, not to hold any department accountable, and besides, I don't have that authority." ”

Mr. Sun looked down at the data and did not say anything; this matter has little to do with Mr. Qian, for the sake of the usual good relationship, he has already helped Mr. Sun speak, and he can do his best to be benevolent and righteous.

He Yanyu still had an expressionless face, but he did not stop Mr. Li's speech, Mr. Li saw that he did not object, and continued: "Everyone is a part of the company, and they all have the obligation to find out and solve problems. When our marketing department found that the sales were not ideal, we have started from ourselves, excluding various possibilities, of course, including the problem of offline dealers, in fact, this problem does not exist at all, dealers are interested in the first, our products want to open the market, the first problem is to stand the test. The inspection certificate issued by the quality inspection department has proved that there is no problem with our products, so is the dealer stupid? Will he put money and not make money? So I said that there is no problem in the specific sales, and the hoarding of goods by the dealer also directly affects his capital operation, and no one will get along with the money. ”

Mr. Sun thought for a while, "Mr. Li, can I ask how the salesperson does it?"

"Many front-line salesmen in stores will use our products to demonstrate in person during the most concentrated period of customers, and our products are very effective, but there are not many customers who are willing to buy. ”

"Why the hell is this......

Everyone began to whisper to each other, and there were different opinions, but they couldn't come up with a specific solution.

He Yanyu doesn't like everyone to talk about it in private, and if he has something to say, even if he says it wrong, it doesn't matter. He motioned to Assistant Han to turn on the projector and replay this advertisement, so that everyone could start from the psychology of consumers to see if the problem was in the advertisement.

In the open kitchen with a bright window, the hostess stands in front of the cooking table, smiling down and cleaning the dishes in the water. At this time, the husband came over with a glass of water, walked to his wife after drinking it, reached out and hugged her gently, put the cup that had drunk water in his hand into the water, kissed his wife who was serious about housework, and said affectionately: "Wife, hard work, I love you." ”

The hostess turned her head to look at her husband, still smiling softly, "You have also worked hard all day, go and rest, I'll be fine for a while." ”

The man returned to the living room in a happy mood, picked up the newspaper and flipped through it, and looked up from time to time at his wife who was serious about housework in the kitchen, and his doting feelings were overflowing.

The camera flickered, and the advertising slogan appeared: "If you love her, buy her a good wife's dish soap that doesn't hurt your hands, this is the declaration of a good husband." ”

Shen Mojia took notes carefully, although she didn't think she had anything to remember, her slender fingers were still flying on the keyboard, recording everyone's speeches word for word.

After watching the advertisement with everyone, I was stunned by the advertising slogan, I didn't control my expression, and laughed out loud.

He Yanyu's face was gloomy, and he looked at her coldly, and the sharpness in his eyes flashed, but he didn't say anything. Shen Mojia knew that she was rude, she tried her best to control her expression, but there was really no way to control such a ridiculous advertising slogan.

The participants were all senior executives of the company, and the eyes that looked at her were all deeply questioning and scrutinizing, Shen Mojia's heart sank, and she hurriedly stood up and bowed and apologized, "I'm sorry, I didn't mean to." ”

Her little face flushed, but she was not ashamed, but she felt too funny. She sits down and tries to narrow her presence, wanting to be a transparent person and make everyone forget about her.

Her head was so low that she was about to burrow under the table, and although she no longer spoke, her slightly shaky shoulders betrayed her true thoughts.

Mr. Sun is also an old employee, step by step from a clerk to the current department director, relying on real skills, he looks down on the airborne troops, and takes the lead in making difficulties, "Secretary Lan, is the advertisement so ridiculous?"

Mr. Qian is really his good friend, and he doesn't fall a step behind, "Mr. Li said that there is a problem with the advertisement, and most of the interviewees in the questionnaire are women, and we only have one woman here, Secretary Lan, so please tell Secretary Lan, where is the problem with this advertisement?"

Shen Mojia is just an assistant secretary, Secretary Li has something to do today, seeing that she is idle and has nothing to do, he assigned her to make meeting minutes, who knew that he would see such a funny Dongdong.

She knew that she shouldn't laugh at the fruits of other people's labor, she just didn't control it for a while, it really wasn't intentional.

The people present are all important figures in the company, no matter how hard she is backstage, she is still a dwarf in front of people with real skills.

She was a little annoyed that her laughter was low, so many people watched, and she was named, if she pretended not to hear, it was definitely not the best policy.

Although he is an airborne force and will not be kicked away for angering someone, isolation and small shoes will follow until he voluntarily resigns.

She hasn't shown her strength yet, and if she just leaves, her face will be lost. Moreover, although Mr. Sun and Qian always deliberately make things difficult for her this time, why not be an opportunity?

Modesty and prudence are one of the elements that need to be kept in mind in the workplace, especially not to take the credit of the boss, but she is in contact with the company's biggest boss, and others just want to make things difficult for her, and there is no chance.

If she wants to get ahead, Mao Sui must recommend herself, and she doesn't think that the real elite will not listen to opinions.

Shen Mojia's eyes were lowered, her thoughts were surging, her hand under the table was clenched into a fist, and then she relaxed, stood up and saluted everyone first, and then said in a clear manner: "Looking at this advertisement from a woman's point of view, even if the product is good, I will not buy it." ”

As soon as this remark came out, the audience was in an uproar!

Mr. Sun was embarrassed by a hairy girl, and was a little annoyed, "Secretary Lan, please think about it before you speak, this advertisement was approved by all the high-level officials, don't talk nonsense here!"

He Yanyu's eyebrows and eyes were indifferent, his expression was indifferent, he couldn't see any changes, and he was completely indifferent.

Shen Mojia didn't know what the big boss was thinking, but the new product was not selling well, so his mood shouldn't be good?

Mr. Li knew that Shen Mojia had already understood his thoughts, but how to change it, he had no idea for the time being, "Secretary Lan, the purpose of the meeting is to brainstorm, please tell me your opinion." ”

Shen Mojia glanced at the participants, most of them showed mocking expressions, she knew deeply that this kind of occasion was not the place for her little assistant secretary to speak, but this was a great opportunity that must be seized.

She didn't want to be a miscellaneous little girl who poured water all the time, raised her chin slightly, waved her little hand, and said confidently: "There is nothing wrong with the early part of this advertisement, the problem is in the last paragraph." Please Han Tezhu play back the last picture, thank you. ”

The picture was played back, Shen Mojia shouted to stop, the picture was still in the part where the male owner was sitting on the sofa reading the newspaper, Shen Mojia's crisp voice sounded, "Everyone, please look, from the perspective of your men, there is nothing wrong with this picture, but the problem is here." In our country, because of historical reasons, most of the housework is done by women, and the main users of the company's products are naturally women.

Everyone agreed with her statement and nodded their heads.

Shen Mojia saw that everyone had no objection, and continued to make remarks, "The overall idea of this advertisement is love and warmth, the male owner has worked hard all day, and when he returns home, he sees a gentle and beautiful wife, a warm and clean family, and feels very warm and comfortable, which is a life that all men like." ”

The people present are all men, they are all elites, married people live this kind of life, and single dogs also yearn for this kind of life, so it is normal to have this kind of mentality.