Chapter 477: Born Out of Thin Air
A few days later, the first batch of "Rotter cars" arrived!
The Rotten motorhome, although not a best-selling car in Europe, has a good reputation in the market. For example, there is a car in the domestic automobile market called "Qoros", which is a joint venture between a domestic automobile company and Israel. The market reputation is very good, but the sales volume has not improved much.
The cost performance of the Rott RV is definitely comparable to that of the Toyota Alpha. The market positioning of this car is comparable to that of the Volkswagen brand Klwe touring car. The interior of the RV is luxurious, the body is streamlined and perfect, the engine, gearbox, and chassis. It is also a reliable guarantee. The only fly in the ointment is that it is not well-known in China.
Advertising is an indispensable marketing tool for newly launched products!
In addition to asking Angel to endorse "Lute RV" and "Flying Spur". and formed a fleet in other cities. I do street exhibitions all over the country.
Even at the auto expo, cars and beauties are mixed and matched together.
There are three locations for the filming and promotion of the "Lute RV" advertisement. They are located in Qiandao Lake, Xinsha Island and Xixi Wetland.
Advertising Shooting:
The forest is shady, and the golden sand is paved with the ground. I saw Angel open the car door, revealing a sunny and beautiful face. Bai Xinxin ran over in a beautiful long skirt and greeted Angel and said, "Angel, will you sing a song?"
"Is it for Luter?"
"No! it's to Lut and us. Bai Xinxin smiled, this smile was beautiful.
So, Angel soothed her voice and sang the title song of her new specialty, "Our Future!"
Bai Xinxin took Angel's hand and stepped out of the Lut RV.
The engine of the Lutt RV slammed for a moment, and then, accompanied by Angel's singing, began to gallop through the vast and colorful land, galloping through the four seasons of spring, summer, autumn and winter. Under the scorching sun, under the sparkling stars......
When Angel finishes singing, "Lut RV" returns to her.
The picture reappeared, Bai Xinxin and Angel and some friends gathered in the "Lut RV", and some amateur family dinners appeared.
The last advertising slogan: Lute RV, take you into the life you yearn for!
The director shouted "Click!". Then, the trailer of the shooting was shown to Li Hai and Wang Lingshan.
Lehi was very satisfied. Because of this planning idea, he saw with his eyes that the market reflected the best advertising shooting, and the shooting effect was very good! and let Angel and Bai Xinxin endorse the advertisement of Feichi Automobile.
At the same time as filming, Wang Lingshan had asked the company's employees to send the first batch of "Lute Cars" to the negotiated channel agent stores.
"Tianwang Group" will directly implant this advertisement into the current program "Run" on Jiangsu and Zhejiang TV stations, as well as on Mango TV's "Longing for Life" variety show.
Overnight, the "Lute RV" became known to everyone. In addition, there are two popular stars, Angel and Bai Xinxin. The "Lute RV" advertisement was shot beautifully again, and once topped the hot search!
"Lut RV" is a pure imported car from France, with a cost price of nearly 200,000 yuan. The "Tianwang Group" only sold one for 250,000 yuan. The purpose is to use the "Lute RV" to attract traffic and drive the sales of "Feichi Automobile".
The foreign sales agent negotiated by the "Tianwang Group" has not encountered such a hot sales for a long time.
The motorhome is the next tipping point in the automotive world. It's just that it's too cheap for many families to look at. Expensive motorhomes are unaffordable. The "Rotter Touring Car" gives people a luxurious feeling when they go out, and the interior workmanship inside is even more satisfying. Sell the first batch directly until it is out of stock. Even the "Feichi Automobile" price reduction sales have also been recognized by consumers. The original inventory was swept away.
"Tianwang Group" announced that the "Feichi Automobile" will be produced in the future. The three major parts of the French "Lut Automobile", as well as the vehicle platform process. The important thing is that the price remains the same, which attracts the expectation of market buyers.
Besides. The "Tianwang Group" announced to the outside world that it will develop functional multi-habitat vehicles. This concept immediately detonated the entire automotive industry. And will spend a lot of money on the development of its own engine.
Wang Lingshan was very happy that Li Hai acquired the French "Rotter Automobile" and completely revitalized the "Feichi Automobile" owned by the Wang family.
"Tianwang Group" stock price. The good news has risen one after another, and it has become a dark horse in the stock market in recent days.
this day. Li Hai was reading international financial news in the office prepared for him by Wang Lingshan of the "Tianwang Group".
Wang Lingshan hurriedly pushed the door and walked in, and said with a grim expression: "The sea, it's not good!"
"What's wrong. Lingshan?" Li Hai put down the information in his hand and asked Wang Lingshan.
Wang Lingshan said to Li Hai: "Jiangsu, Zhejiang, and the Lu family, use the Automobile Association. The agents who represent our cars have been blacklisted. Originally, many foreign agents were ready to act as agents for our cars. Under the pressure of automobile associations in various places, they have put forward agents. ”
Lehi groaned for a moment and said, "Is this not taking us to play and rhythm?"
"Then what should we do?" asked Wang Lingshan anxiously.
It's a great situation that has finally opened up. If it is under pressure from local automobile associations. If you can't open the sales market in this province and city, then it will be ruined.
Li Hai smiled at Wang Lingshan and said, "Lingshan." If they don't take us, then we will build our own circle and counter them!"
"Do we have the strength to do this?"
Li Hai asked Wang Lingshan, "Don't you believe in the strength of the Tianwang Group?"
Wang Lingshan's eyes lit up. He said: "That's right! They can use their strength to beat us." The energy of our Jiangsu-Zhejiang Wang family is even greater than theirs! They just watched the Tianwang Group collapse. Those are the ones who fell into the ground. Unless ?......"
Li Hai understood Wang Lingshan's thoughts in seconds, and said to her, "Lingshan, can you invite your grandfather?"
"This ......" Wang Lingshan was not too sure.
The old man of the Wang family is a person with a prominent reputation. Although he is retired, his seniority and social status are there.
Li Hai said to Wang Lingshan: "Your three uncles, if you don't help your family, forget it." is still involved with the Lu family, it's time for your grandfather to come forward! It's time for us to liquidate the Lu family. ”
Wang Lingshan asked Li Hai, "Are you sure about liquidating the Lu family?"
Li Hai said: "As long as the old man of your family comes, he can separate your three uncles from the Lu family." I naturally have confidence. Defeat the Lu family!"
Wang Lingshan thought for a while, looked at Li Hai with a shy face and said, "Then you will accompany me to see grandpa?"
Lehi didn't even think about it. Directly agreed: "Okay!"
"Dahai, how do I think you kid has premeditated?"
"Your grandfather is my grandfather!"
"Hmph! My grandfather is my grandfather, not your grandfather. After we get married, my grandfather is your grandfather!"
Lehi smiled and said, "You play tongue twisters with me." ”
Wang Lingshan also laughed, and suddenly thought of something, and said: "By the way, our high-tech industrial park, although it has not been completed. However, in the external bidding publicity, someone has already come to talk about cooperation. ”
"Really, what kind of company is the other party?"
"Intelligent medical high-tech enterprise. The person who came was a middle-aged lady who seemed to lack R&D funds. ”
"It's okay if you don't have funds, as long as the project is good! You call her in, I'll talk to her!"
"Good!"
Wang Lingshan asked her secretary to call in the person in charge of the "intelligent medical high-tech enterprise".
The moment the woman pushed the door in, Lehi looked at the other person carefully, and the woman was about forty years old. His face was a little haggard, but he was in good spirits.
The woman introduced herself generously and decently, saying that her name was Zhang Meiyan. He is the person in charge of the "Intelligent Medical High-tech Enterprise". And presented to Li Hai and Wang Lingshan, each of them a small exquisite brochure. He said his company was developing alternatives to hand tremors for "Parkinson's disease patients" and smart prosthetics for paralyzed patients. Due to the excessive investment in R&D, there is no good office environment and space now. There is not much money on hand, and this kind of project has been approached by several rounds of venture capital companies, but in the end, it has failed.
After Li Hai saw it, he immediately said to Zhang Meiyan: "Mr. Zhang, if you want, you can sign a contract with us to settle in the high-tech industrial park immediately." We will invest a portion of your company first. When the high-tech industrial park is completed, how about the company move to our high-tech industrial park?"