Chapter 58: Why We Can't Go
Nie Hui quickly thought about it in his head, Mr. Zong, Mr. Zong, it didn't sound good, but he still called Boss Zong like he had on the phone before.
"Nie Hui, haha...... I thought that Mr. Zhong would come with you, but I didn't expect it to be just you!"
"I also thought that the big boss was traveling, surrounded by bodyguards with tigers and bears, but I didn't expect you to be alone. ”
Zong Qinghou smiled heartily when he heard this: "Interesting, get in the car first, let's talk slowly!"
The car in front of him obviously did not meet Zong Qinghou's worth.
But thinking of the rumors on the Internet in later generations, Zong Qinghou started to drive a Mercedes-Benz for more than ten years, and even some employees suggested that their boss change one, and he said that as long as he could drive it, he would do it.
Such a person is really different from those big bosses who drive tens of millions of cars and dress meticulously.
When the two met, there was no high-level Wahaha, just like ordinary people meeting in private.
"How long have you been here this time, it's your first time in Hangzhou, right?"
"It's the first time I've come, but I'm afraid I'm going to leave, so I'm just here to meet you, and by the way, I'll talk to you about future cooperation, of course, mainly for this flood. After we negotiate, when Uncle Zhong comes back from Yangcheng, he will come over and meet you again. I'm mainly busy during this time, and I'm afraid the next time will really have to wait until before the start of school. ”
Zong Qinghou was slightly surprised, although he knew that Nie Hui was not the same person, and he couldn't look at it with the eyes of a student.
But now, this time the cooperation with Zhengqiang Technology is mainly finalized by Nie Hui.
However, Zong Qinghou was still very happy to hear that Nie Hui would come to Hangzhou to study again.
"Then let's find a clean place to talk in detail, I wanted to take my people to meet you in the evening, and wash the dust for you. Now I won't call anyone, and when you come next time, we'll find a good place. ”
"That's fine. ”
In the car, Zong Qinghou was also very curious: "How did you come up with the name Very Coke at that time?"
"Two colas have occupied the country of carbonated drinks, and if you want to challenge them, you must have a very name and a very path. Doing extraordinary things, doing extraordinary people, suddenly I thought of it. Nie Hui didn't blush at all, and even said casually: "Actually, I originally thought of an advertising slogan: very cola, an extraordinary feeling! But this sentence is better if it is used abroad." ”
"Abroad?"
Nie Hui's eyes flashed, he looked ahead and said lightly: "Two Cokes can come, why can't we go?"
Historically, in 2001, Very Coke accounted for 12% of the domestic carbonated beverage market, forming a three-legged trend with Coca-Cola and Pepsi, and ending the myth of "foreign Coke is invincible" in one fell swoop.
What's even more exciting is that in 2004, Wahaha very Coke crossed the ocean and hit Coca-Cola's hometown - the United States.
"Go out, go out...... Zong Qinghou muttered: "Yes, if they can come, we can naturally go, this is a good idea!"
"It's just not easy to do, the quality system of foreign countries, and the inspection standards of some countries are different from ours. It also requires people who are familiar with foreign markets, which is more difficult to develop. Because the foreign market is more mature and rational than ours. This is also what I said before, once we join the WTO, we will be greatly impacted, not only in terms of technology. ”
Now Zong Qinghou is still thinking about how to be the strongest in the local area, how to compete against two colas in the carbonated drink industry.
But obviously, the three words of going out opened a door for Zong Qinghou in advance.
"What do you think?"
Nie Hui also made no reservations, it is not easy for domestic drinks to gain a firm foothold in foreign countries.
"I don't have a good idea, but I can try it later. ”
"Tell me about it!"
Nie Hui smiled faintly: "Actually, the two colas have already given us a good demonstration. ”
"Demonstration?"
"Look at KFC and McDonald's that have been opened all over the country over the years. ”
"Huh?"
"KFC only sells Pepsi and McDonald's only sells Coca-Cola, which is actually a good situation. If you want to go out in the future, you might as well give it a try and promote it in Chinatowns abroad. As far as I know, Chinese food is very expensive abroad, whether it is a Chinese restaurant to choose from, or to open a chain of Chinese fast food to promote it, you can use very Coke. ”
Zong Qinghou's eyes lit up, but Nie Hui still sighed: "The problem is that there are eight major cuisines of Chinese food, I don't know how many dishes, and it is more complicated to make, and it is impossible to deliver it like McDonald's and KFC." ”
"Yes, herein lies the problem. ”
"If Chinese fast food is simpler, it is dumplings, wontons, steamed buns and the like, especially xiaolongbao, which cannot be forgotten, but the problem is that Chinese food is very thin, and distribution is still a problem. This is not a burger, the upper and lower dough ......"
Cheek?
This is estimated to be something that only Nie Hui can say.
"Therefore, it should be a good choice to find an existing Chinese restaurant, and it depends on the future development. ”
"Looking for a Chinese fast food chain?"
"To follow the locals, you have to find not only Chinese fast food chains, but also Chinese fast food that meets the tastes of other countries. After all, things like KFC and the like have entered our country and made changes to cater to our tastes, which is no way, and only in this way can it sell well. ”
Nie Hui said slowly, and Zong Qinghou kept thinking in his head.
If you build a factory and produce it as soon as you go abroad, what if no one drinks it?
Therefore, the channel must be paved first, and the two colas have indeed given Wahaha a good direction.
And it's not just very Coke that goes out, but the rest of the drinks can also be used!
"In our eastern countries, the tastes are relatively similar, especially the nearest ones, so Boss Zong might as well divide a group and go to South Korea, RB, Singapore, etc. to try it. Nie Hui smiled slightly: "By the way, as far as I know, there is a panda fast food in the United States, the boss is a Chinese-American, and his ancestral home is Yangzhou. ”
Founded in 1983, PandaExpress is a chain of restaurants in the United States that operates Americanized Chinese fast food founded by Chinese Americans, headquartered in Rourumi City, Los Angeles County, California, USA.
In 1997, it reached 254, covering 44 states in the United States.
In the years that followed, Panda Fast Food would become the No. 1 Chinese food brand in North America, with more than 2,000 stores worldwide. In the American fast food industry, Panda fast food can compete with McDonald's and a Burger King!
In many American dramas, many of the strange boxes of Chinese food that appear are panda fast food!
It can be seen how good Panda Fast Food is!
Zong Qinghou turned his head and glanced at the young man in surprise, thinking that this was a casual remark, but the other party suddenly came to a panda fast food.
It seems that there is no unprepared battle!
Zong Qinghou felt more and more interesting about this young man.