Chapter 127: Disgust
Shencheng, Huangpu District, in a café.
"Ying Hao, can you tell me, what kind of catering are you going to make?" Zhang Kui put the cup in his hand on the saucer, and then looked at Ying Hao, who was sitting opposite him.
Ying Hao, who took a sip of his own mineral water, twisted the lid and replied, "Chain, the kind that covers the whole country." ”
Whether it is before or after rebirth, Ying Hao doesn't like to drink coffee.
Therefore, when he learned that the place Zhang Kui booked was a café, Ying Hao brought a bottle of mineral water by himself.
"Western-style fast food?" Zhang Kui said.
Ying Hao smiled: "No, Chinese catering." ”
Ying Hao understands why Zhang Kui is talking about Western-style fast food, at present, in the domestic catering industry in China, only KFC and McDonald's from abroad are truly national chains.
It's not that there are no chain stores, but they are basically local chains, and the bigger ones are at most provincial chains.
Many chain restaurants, as soon as they leave the province, they are all kinds of unadaptable, and their business is bleak, and they finally leave the market.
Therefore, Zhang Kui asked Ying Hao if he wanted to make Western-style fast food.
As for Chinese fast food, not to mention.
All kinds of small businesses, doing this is not competitive at all.
"Brother, it's not my brother who hits you. Chinese catering, if you want to be a chain, it is difficult. If you just want to do it in Shencheng, it's a little better. But if you want to cover the whole country, it's basically no fun. Zhang Kui said directly.
Yesterday in the bar box, Zhang Kui actually didn't have a good impression of Ying Hao. However, under Zheng Da's warning, Zhang Kui felt that even if he didn't listen to Zheng Da's good relationship with Ying Hao, at least he shouldn't offend Ying Hao.
After all, the person who can make Zheng Da pay attention to it must have something unusual about him.
Judging from Zheng Da's intention last night, Zhang Kui felt that there should be someone behind Ying Hao who was supporting him. Otherwise, with Ying Hao, it is not worth Zheng Da to call them all over.
After Ying Hao heard Zhang Kui's words, he shook his head: "Brother Zhang, it's not as exaggerated as you said. I know what you mean by difficult, those people fail, it's just that they don't find the right way. I never invest blindly, my intention in life is to make money, not lose money. Don't look at my money from winning the lottery, I value this money more than anyone else. ”
Ying Hao has the confidence to say this, after all, he has been reborn after 20 years, and he has many successful cases of chain restaurants in his mind.
These restaurants, the branches in Shencheng, are basically the advertisements made by his company.
In 2002, it was indeed difficult for Chinese chain restaurants to cover the whole country, but it was not that they couldn't, but many people had not yet figured out the way.
And, it is said that it covers the whole country. But in fact, it is a major and large city covering the whole country.
After all, the per capita income of small cities is too low, and the consumption level is also low.
Besides, the catering that Ying Hao wants to do is not suitable for holding a banquet or anything.
"Then tell me, what kind of catering do you want to make?" Zhang Kui said.
Ying Hao didn't hesitate, and said directly: "Hot pot!"
"Hot pot?" Zhang Kui repeated.
Ying Hao nodded affirmatively: "Yes, it's hot pot." Hot pot is something that can be eaten by men, women and children, and whether it is spicy or not can be chosen freely. When it comes to taste, there are no natural limitations. Then, put the service in place, and definitely don't worry about no customers. ”
Zhang Kui nodded first, and then shook his head: "Hot pot is indeed not limited in taste. But how can you be sure that people are willing to come to our restaurant for dinner?"
"That's the service I just talked about, and to put it bluntly, the catering industry is still a service industry. The service is extremely good, and there is no fear of no repeat customers. Ying Hao said confidently.
Ying Hao thought of making hot pot, one because the taste of hot pot was not restricted, and the other was because he thought of the brand that opened a hot pot restaurant abroad before rebirth.
The success of that brand is not because their taste is much better than others, but because their service is perfect.
The hot pot itself tastes much the same.
It's hard to really tell which one is delicious and which one isn't.
But that's the one that goes public.
And what people are talking about is the service of this house.
Ying Hao didn't wait for Zhang Kui to continue to ask, but continued: "In the service industry, the most important thing is service. In the case that there is not much difference in taste, the vast majority of people will choose only the one with good service. For example, do you like to go to a restaurant where you don't need to say that the waiter will do it for you, or do you like to go to a restaurant where you have to shout for everything to be done?"
"The former, of course. Zhang Kui replied.
Ying Hao nodded: "That's it, specifically, I will make a plan." When the time comes, I will show it to you, and if Brother Zhang you can see it, I will invest money in it. I can't afford it, and it's okay if I pay for it myself. This matter itself is your and my willingness. ”
Ying Hao also noticed that Zhang Kui didn't seem to be very attentive to what he said, so he said the scene in advance.
Judging from the words of Zheng Da and several people last night, Ying Hao's impression of Zhang Kui was not very good.
First of all, Zhang Kui is a good gambler. Whatever the reason, there is no excuse for people who like to gamble.
Many people play cards and mahjong to make money, just because they play.
The purpose is not to win money, but to pass the time.
Even if many people win or lose a game of tens of thousands of yuan, but that is the kind of capital that people have. You can't ask a billionaire to play mahjong with others for a dollar and a flower, and you don't have to double it.
But some people just play for the sake of winning, and they don't have the capital to play that kind of card themselves. That kind of person is the object of Ying Hao's disgust.
Although after being reborn, Ying Hao bought lottery tickets, took land, and cooperated with Qingdi Group, which seemed to have the word gambling, but this was because Ying Hao clearly knew the direction of the next thing in his heart, so he would do so.
Otherwise, if Ying Hao was given a hundred dares, Ying Hao would not gamble like this.
Thinking of welcoming customers to such an old store, it can be made like that by Zhang Kui in later generations, Ying Hao's impression of Zhang Kui is naturally worse.
If Zhang Kui hadn't taken the initiative to call Ying Hao, Ying Hao wouldn't have been ready to discuss this matter with Zhang Kui at all. Just go and set up a company and let them make money.
Like those words spoken in the bar box, many of them are scenes and cannot be taken seriously at all.
Ying Hao's words also made Zhang Kui realize that Ying Hao seemed to have some opinions about himself, and hurriedly said: "There's no need for that, you just go directly to register the company." In itself, we said okay, you do the company, we participate in the shares, and we don't participate in other things. ”