Chapter 247: Darkness Chen Cang
Skoda has always been a people-friendly brand, and their car prices have not been high, subject to the scale of the Oriental market, and the production and sales volume is not high.
However, from the fifties to the last generation of the best-selling model Octavia, in 71, Skoda has not developed a generation of best-selling models.
It's not that they don't like development, they are really powerless.
First, they encountered a talent gap. Secondly, they were the vanguard of the Eastern and Western camps, and they had an artificial hatred with Germany, and they could not have the support of Germany as Austria.
And although Skoda's cars are cheap, they are no cheaper than Romanian Dacia, Poland's Polonaiz, and Lada.
In the Western market, their cars cannot be sold, and in the East, the market is small, and they face great competition.
Moreover, they were not a high-production factory in the first place, and even in the best-selling years, they did not produce more than 50,000 vehicles a year.
The entire eighties, the decade of Skoda's survival, the Czech government had long been unsustainable.
In the 90s of the previous life, after the drastic changes in Eastern Europe, their factories were about to close down, and they were hurriedly sold to the public.
At that time, many manufacturers wanted to buy them, but Volkswagen promised not to relocate the factory and to continue to retain the Skoda brand.
As a result, Skoda became a sub-brand of Volkswagen and continued to be the "pride" of the Czech Republic.
Jonas targeted Skoda, and the Czech government was very aggressive, promising that as long as Jonas retained the Skoda brand and injected capital, the stake would be good.
Switzerland is a neutral place between the Eastern and Western camps, and Jonas is a Swiss, and at this time, his status takes advantage of it.
If Jonas had been German, there would have been no need to think about it.
In addition to Skoda, Jonas also considered Volvo and Saab.
From a business point of view, Volvo is a better acquisition than Skoda.
However, although Volvo's development is a little difficult, they have the behemoth of Volvo Group behind them, and the current development is still very stable, and it is difficult to acquire.
Saab is a performance product of the Swedish aircraft company, and they have always been at the forefront of the application of high-tech automobiles, and the car brand is high.
The acquisition of this company will have little effect on the democratization of automobiles.
At the moment, it seems, only, Skoda is the most promising.
Coming back to Opel, this company has been the vanguard of GM in Europe, and for decades before, they have been the representative of large sedans in Europe.
The roads in Europe are narrow, large cars are not popular, and their development has been tepid.
After the 70s, GM realized its mistake and began to use European designers to reinvent the Opel brand.
In '62, Opel restarted the pre-World War II non-commissioned officer (Kadett) brand, the first generation failed, and in '67 the second generation was launched.
After the launch of the third generation in '75, the brand began to revive and became the flagship product of Opel.
In addition to the brand of non-commissioned officers, Opel also has another brand, Recod, which used to be a fist product, which used to sell 1.4 million units, but now it is in the twilight.
However, Opel, with engineers from Europe, is now working on the successor brand of the Record brand, Omega.
This Omega has nothing to do with Omega watches, and is a complete replacement for the Record brand after it has been consumed.
Omega has not yet been launched, and GM is not sure about this new car, and they have applied a lot of new technologies to this new car, hoping to rely on new technology to attract buyers.
Jonas knew that Omega was Opel's flagship product in the 90s, although the brand didn't sell well in Asia.
Omega is a car that is absolutely technologically advanced, but the design of the model is sporty rather than stable.
Record is now nearing obsolescence, and the technical data of this car is available on the market.
During the time when Ursula was negotiating with GM to buy Opel, he got to know a lot of Opel's management, and through them he was able to obtain a full set of technology.
In addition, there is a full set of Omega's research and development materials that are currently uncertain.
GM refuses to sell Opel, and the sky-high price of $2 billion is a joke. But they are proud to be unable to prevent the European moth in this company, especially in the 85 years when US-German relations have entered a period of tension.
The management of Europe is simply blatantly opposed to the management of GM, and they will definitely not miss it if they can cheat GM.
Anyway, even if they cheat GM, they will be regarded as national heroes, and even if they are fired, other car companies will provide them with jobs.
After the acquisition of Opel was hopeless, Jonas instructed Ursula to collect the full technical information of Record and Omega.
The Record brand has declined in later generations, but the generation of Record they produce today is an almost discontinued model that forces the Audi 100 and Audi 200.
Recod's models, performance, all surpass the Audi 100 and Audi 200.
The follow-up Omega was the best-selling model of the entire 90s, accounting for 14 percent of the European B-segment car market.
Opel came back to life by relying on this car.
In the automotive industry, there is a saying: "The B-segment car market is the world." ”
The reason why Toyota can become the world's largest automobile company is because of the best-selling Camry car that has lasted for decades.
Jonas researched almost all models in Europe and found that the soon-to-be-discontinued Record and Omega would definitely be his fist products for entering the automotive industry.
It doesn't matter if Opel wants it or not, as long as you can get their technology, as long as Skoda can digest these technologies, he can open up the Asian market with this car.
Ursula replied to Jonas: "The decline of Skoda is due to their state-run business model, not to technical reasons. Their current Farriwater models, although they do not sell well, are mostly for political reasons. ”
The Farry Water model, which is very similar to a car, is the Fukang, one of the three major models in China in the 90s.
In the nineties, Huaxia, Beverly, Jetta, and Santana occupied most of the sedan market.
This model is unsold in Europe for political reasons, but not necessarily in China.
Jonas could hear the meaning of her words, Skoda actually did not lack the technical strength to digest the Record model.
Jonas nodded and said, "Let Koenig and them continue to negotiate with Skoda, and after the New Year, I will go to the Czech Republic." ”
Ursula nodded and said, "Mrs. Covante would like to see you, and they are now under a lot of pressure from Volkswagen. ”
Jonas thought for a moment and asked, "We now have 8 percent of Volkswagen's shares, does that mean we're already their second largest shareholder?"
Volkswagen's largest shareholder has always been the local government in Wolfsburg, and this did not change during the German occupation.
Ursula nodded and asked, "Are you trying to mess with their board's decision?"
Jonas nodded and said, "Eight percent of the shares is enough for us to have a seat on the board." ”
Ursula laughed heartily. "I really like the role of this female devil, and I'm looking forward to seeing the scene of a bunch of big men on the public board of directors panicking in front of me. ”
"It's a means, not an end. ”
"I understand. ”
Ursula's assistant really satisfied Jonas. She has a wide range of contacts, full of ability, and a high vision that makes most men ashamed.
After working behind Richie for more than ten years, she is now a foreign minister, and there is no problem with European prime ministers.
If Jonas hadn't crossed over, he would have been a schoolboy in front of her.
Aunt Felin pushed the door in at this time, saw Jonas and Ursula and smiled, "Jonas, the things you and your mother bought in Huaxia have been sent back." I'm going to make dinner, and you'll see where those things should be......"
Ursula smiled and asked, "What is it?"
Jonas laughed, "There are so many things, you can laugh at everything, you can't think of anything." ”
Ursula arrived at the new home, where Plov was carrying two truckloads of goods into the basement of the new home with a group of bodyguards.
Most of these things were purchased by Hannah, who bought the most food and then some Chinese specialty gadgets for gifts.
The things that Jonas purchased were all in large quantities, such as fireworks, which he bought for a million dollars at once, and ten salutes.
These things had been shipped to Italy by sea when Jonas was still in China, and then sent to the basement, and now this time they bought them later.
Hannah looked at what it was, put it in a different place, saw Jonas coming over, and asked, "Jonas, why don't you have a fireworks show tomorrow, but the night after tomorrow?"
Jonas laughed: "The day after tomorrow is Friday, and Helen and Neuer will come home for the holidays. ”
Hannah smiled and said to Tead, "Jonas spoils Neuer, I'm jealous. ”
Teed asked, "Are the fireworks really beautiful?"
Hannah laughed, "You'll know when you see it the night after tomorrow." In order to make the fireworks show perfect, Jonas also hired ten Chinese engineers to design the show. ”
This is a bit of a flattery, deliberately showing Jonas.
In fact, it was a marketing show by Jonas, as the partners were among the richest in the world, and they were the largest group of customers outside of governments.
After Huaxia found out, he specially arranged an art director to design this half-hour fireworks show with a group of people.
Moreover, this time, representatives of six fireworks manufacturers came, and maybe they could directly sign a lot of fireworks orders.
Jonas promotes fireworks because fireworks are currently the most promising export product in China. In addition to fireworks, the only way to do this is to export resources in exchange for foreign exchange.
In the eighties, even shirts and Huaxia did not have the ability to export. It was not until the nineties that China gradually became a major textile exporter. After another 17 years, Huaxia joined the WTO, and gradually became a world factory.