Nie Hui can't wait to fly to Wahaha to tell Zong Qinghou now, don't think about any name, just call it Very Coke!

Although in 1997, Zong Qinghou had already decided to launch the carbonated drink project.

It's just that if you want to fight with Coca-Cola and Pepsi, you must have everything ready to find the best opportunity to make a move.

And now it's April 1998.

At this time, the name of the cola to be launched was changed from "Mighty Coke" to "Jinmei Coke", and the packaging design and advertising were in preparation.

But who would have thought that Camco Cola was not the final name of the drink!

No one would have thought that Zong Qinghou would not hesitate to invalidate millions of valuable packaging materials and change the name of Jinmei to Very!

And the most awesome is the opening match of the World Cup in France at 22:40 Beijing time on June 10, 1998. Tens of millions of Chinese fans sat in front of their televisions, waiting for Ronaldo's performance.

Who would have thought that the advertisements before the game began to bombard, but it was not the world brands that were bombarded, but very Coke

In a few seconds of prime time, the color TV set is red: very coke, Chinese's own coke. Very cola, very chosen!

How many people were stunned and cheered?!

In the same 1998, Fenhuang Cola's awesomeness was also indescribable, not only invited Jackie Chan as a spokesperson, but also played 150 million yuan in TV commercials alone.

150 million yuan, accounting for about 23% of the beverage advertising cost that year, exceeding Coca-Cola's advertising by nearly 6%.

Fenhuang also invested 2 million yuan to promote the brand with Asia's first dragon ship "Fenhuang", which is 38 meters long, 18 meters high and 6 meters wide, at the spring Chengdu Sugar, Tobacco and Wine Fair.

The two major colas once again raised the banner of fighting Coca-Cola and Pepsi.

So although Nie Hui is talking about Jianlibao, he actually wants to lay out very Coke and Fenhuang Coke in the Internet café!

With the help of the next offensive of Very Coke and Fenhuang Coke, enhance their popularity.

He is also helping to provide sales for two types of cola.

It's cooperation and mutual benefit!

"What are you going to do?" Zhong Tao didn't understand very well: "I don't like to drink?"

"Free, do you want it?"

"Of course, you ......" Zhong Tao was stunned and said, "You don't want to mess around with my money, right?"

The corners of Nie Hui's mouth curled and asked: "Fat Zhong, do you know that every successful person from ancient times to the present, whether it is an emperor, a family head, an entrepreneur, or so on, what is he best at and what he needs the most?"

"What?

"It's to win people's hearts!" Nie Hui glared and said: "The so-called popular will is available, everything is the same, the time and place are favorable, we at least have the right time and place now, but it is not prominent, so what should we do?"

"Human!"

Nie Hui patted Zhong Tao on the shoulder: "The son can be taught!"

"But what does this have to do with us selling Jianlibao?"

Nie Hui sighed, if it was Zhong Weiming, he would definitely have understood, this is to borrow the east wind to establish his own image!

Zhong Fatzi really has no talent for business.

"This starts with the Battle of Songhu in 1937 and the Coca-Cola billboard in the mirror!" Nie Hui began to tell the story, of course, ten minutes between classes?

Until the cafeteria for lunch, Nie Hui was still talking while eating, and the people sitting at a table were dumbfounded.

Li Ye's eyes widened as several girls.

"In general, if we fall behind, we will be beaten, we have been beaten for hundreds of years, and we can't lag behind anymore!"

Zhong Tao nodded, but shook his head again: "You said so much, what does it have to do with us sending Jianlibao?"

"No matter how strong a person's combat effectiveness is, even if he doesn't encounter a strong enemy, the other party can use the tactics of crowds to kill you. A brain, even if it is fully intelligent, is no match for brainstorming. Now that the small pine forest has opened ten, it has more market share than us, and we have to use another method to win. ”

"Is it a free drink? Do you know how much a bottle of Jianlibao is?" Zhong Tao asked directly.

"Do you think I'm stupid, I'll give me a bottle for an hour when I come online?" Nie Hui asked rhetorically.

"So what the hell is going to do?"

"This has to be done in two steps!" Nie Hui smiled slightly: "The first step, there is no one in the world who doesn't like to be cheap." The second step is that everyone always has a time when their blood is boiling, and there will always be a patriotic heart!"

"So what?"

"So, we have to give the monkey a tree and the tiger a mountain!" Nie Hui smiled slightly: "Circle them in!"

Zhong Tao sighed, and his fat face turned to the people at the table: "Do you understand?"

Most people shook their heads, and Geng Chi smiled faintly: "Nie Hui is saying that people who come to the Internet are framed with righteousness, and giving drinks is only part of it!"

"Zhong Tao, I'll write down the details tonight, and your dad will make a decision tomorrow after reading it. What I can tell you is that the turning point in your life was during your father's business trip. Nie Hui's eyes sparkled.

The service-oriented industry of Internet cafes is nothing more than a price war, nothing more than good service.

But Nie Hui decided to give it a bundle sale!

"Lao Geng, are you short of money now?" Nie Hui asked after speaking.

"How could I be short of money. ”

"That's good, all the money from our Internet café is invested in the new Internet café. Zhong Fatty, you ask if you know the printing house at night, since you want to play, you will play a big game!"

When Nie Hui said these words, Li Ye glanced at them from time to time, and seemed to feel that this boy was really too different from others.

Nie Hui said to himself: "It's time to set up a flag." ”

Nie Hui also knows better that after the flag is established, nothing can be done without this flag, otherwise the character will collapse.

Nie Hui didn't open up and said, and the people around him didn't understand it.

But Nie Hui couldn't say it all at once, after all, there were too many people around, if it weren't for Zhong Fatzi pestering, he would have wanted to do it directly.

Now they are all confused when they hear it, but they all feel that Nie Hui is unfathomable.

Zhong Tao said in a low voice: "It's not going to collapse, is it?"

"Zhong Tao, tell you a secret. ”

"What?"

"Some people will never crash, like me!"

I......

Are you so good?

Zhong Tao looked at Nie Hui, he didn't expect to be so cheeky! You must know that there are still a few girls here, can you make a face?

"You eat slowly, I'll sort out my thoughts first and then write them down. After Nie Hui finished eating, he patted Zhong Tao and stood up to look at Li Ye.

Several girls poked Li Ye with a smile.

Li Ye's face turned red but he still stood up: "I have something to say to you!"

"Okay, let's go first!"

Zhong Tao watched the two of them leave, his eyes widened: "What's the situation? I didn't ask just now, why are the freshman students sitting with us? Are you so popular now?"

Geng Chi sighed: "You are really an afterthought, I think your old man is really prescient to spend a lot of blood for you!"