Every year after October, there are more and more annual meetings.

Bai Ye now has a lot of titles, and I don't know how many large and small meeting notices have been delivered to my hands.

Of course, Bai Ye doesn't have much energy to attend these meetings at present, and the most important thing now is the listing of Bai Ye Orthopedic Hospital.

The advertisement has been filmed, and after Bai Ye and Duan Zeming saw it and made some modifications, they decided to start it in major countries around the world in advance.

It is not too difficult to place advertising, Mai Guohao is also a developed country, he has been in the WTO for so many years, and has saved a lot of contacts, and Duan Zeming is a descendant of the nobility of Mai Guo, and even has a relationship with the royal family, and the approval of advertising is also very convenient.

A few days later, the ad was running in more than 20 countries!

Because it will not be long before Bai Ye's orthopedic guide and new orthopedic instruments and machines will hold a large-scale annual meeting, or it is more appropriate to call it a press conference.

Therefore, it is better for the advertisement to have a special effect, and it is best to attract the attention of everyone.

Therefore, after several people discussed, it was decided to adopt a swipe-like delivery model.

As a result, input costs have increased significantly.

Duan Zemin has no money, and the hundreds of millions of dollars in publicity expenses that he had prepared are no longer enough.

Now Duan Zeming is really poor and doesn't have much money.

Even the publicity expenses are borrowed.

Does Duan Zeming have a bottom in his heart?

He was originally very bottom-up, but he thought that once he lost, it would really be over, and there was not much room for maneuver.

This time, he was completely tied to Bai Ye in the same boat.

Glory and glory!

Once he fails, he Duan Zeming will not be able to take a breath in his life.

This has weighed down all of him.

How much money can he have?

He is just a relatively good son in the family, he has indeed created a lot of benefits for the family, and he himself has a lot of savings over the years, but with such a big deal, Duan Zeming has also mustered all his courage!

Once successful, go to the moon for nine days!

Failed......

Once it fails...... Just when he was worried, Bai Ye said firmly behind his back.

"Brother Duan, leave the rest to me! you just put down the mouse Deng Shengli......"

Bai Ye's confident expression made Duan Zeming sigh and relax a lot.

Next is the fermentation period of waiting for the advertisement, and after the craze of the advertisement renders the excitement of the masses, Bai Ye will start his performance.

As for whether the ad attracts people or not?

Does it matter?

As long as the ad can get people's attention.

Because the real advertisement was at Bai Ye's press conference.

Whenever he thought of everyone's performance after that advertisement, Bai Ye couldn't help but look forward to it.

Speaking of which, Bai Ye also had to admire the brains of this group of people, if this advertisement was not made by his own people, Bai Ye would have thought that competitors were targeting them!

It's too bad!

Everything is fermenting in silence, waiting for an opportunity to explode.

Finally!

A week later, the ad called "Break Your Legs" attracted a lot of buzz.

This advertisement is broadcast simultaneously around the world, so it is also available in China, and CCTV1-12 channels are all swiped!

One in the morning and one in the evening!

Each David TV is even more like no money.

This is true not only at home, but also in other countries!

The "Break Your Legs" ad creative instantly sparked a buzz.

This advertisement is different from other publicity, it does not excessively publicize how good Bai Ye Orthopedic Hospital is, but makes a side contrast to the doctors of the hospital and Bai Ye Research Institute!

The doctor here is Niu Cha!

The creative of the ad is even more bizarre.

For a while, "Break Your Legs" on Weibo successfully topped the list!

Let people know the name of Bai Ye Orthopedic Hospital with the most bizarre advertisement.

And the "local force" and Facebook network abroad are even more so, and people's complaints are not weaker than those in China.

Of course, foreign reviews can be said to be very different from those in China, because this maverick advertisement has made everyone have mixed reviews of Baiye Orthopedic Hospital.

Even many official media publicly declared that this was a big slander of Bai Ye's reputation!

It can even be said that it is self-destructive!

As the largest shareholder of the two listed companies, Bai Ye can be said to be the most promising person in the world, Bai Ye Orthopedic Hospital may be Bai Ye's involvement, but such an advertisement, the loss of Bai Ye's industry is definitely not something that a hospital can make up, I hope Bai Ye can understand this.

And that night, a very popular foreign evening newspaper directly declared: This will be the Waterloo Battle of Bai Ye's life, has Bai Ye already begun to eat the old bottom? I hope Bai Ye can wipe his eyes.

…………

Coincidentally, more and more people began to pay attention to the affairs of Bai Ye Orthopedic Hospital.

However, not all of these concerns are well-intentioned and positive.

However, Bai Ye, as a party concerned, did not seem to have the intention of standing up and speaking.

Originally, everyone thought that the stock prices of the Balance Group and Donglin Group would even change, but reality proved that the prices of these two stocks were as stable as dogs!

Just when the advertising time is increasingly fermented and gradually grows, it has attracted the attention of countless people.

Bai Ye held a press conference!

This is the first time that Bai Ye has publicly stood in front of the world media since the last release of the Puxikang drug.

Similarly, the appearance of this press conference has attracted the attention of many domestic and foreign media.

Bai Ye stood alone on the rostrum, looked at the dense press media present, and said with a smile: "I am very happy to invite you to participate in this press conference, first of all, I would like to thank you." ”

"Next, I want to talk about the purpose of this press conference. ”

"Bai Ye Orthopaedic Research Institute, together with the Balance Group and Donglin Group, will hold the first Bai Ye Orthopedic Summit Forum in half a month. ”

"The main purpose of this summit forum is to develop a set of Bai Ye orthopedic guidelines for use in the institute based on our years of research experience in the Institute of Orthopedics, which will become the only designated orthopedic disease diagnosis and treatment guidelines for the World Medical Group: Bai Ye Orthopaedic Hospital, and the news of this guide will be partially told at the Summit Forum. ”

"The second thing is that at this summit forum, our institute will launch a batch of new orthopedic drugs, which have been recognized by the market and have obtained the guidelines of many countries such as the Chinese drug standard, the US FDA, and the European Union. ”