Chapter 202 Main Objectives

Take Armenia as an example, they are sparsely populated, and the car is looking for spaciousness, comfort, and luxury.

In contrast, they don't want to be fuel-efficient, they don't want precise handling.

And Britain, which has always been immersed in the glory of the empire on which the sun never sets, has always pursued classical, heavy and luxurious.

In the application of science and technology, the development of new technologies, they are always one step behind.

France, the first country in the world to set off a revolution, has always been known for its fashion, technology and avant-garde.

Their cars are in the same style, full of romance and personalization.

However, their self-esteem is like their art films, and few people can accept it except themselves.

And the concept of Italian man-made cars also has a distinct style, they are passionate, unrestrained and sexy.

However, because European cities are congested and the roads are narrow, the preference of European countries for small cars is simply incomprehensible to Chinese people.

Germany has inherited their steady, delicate and careful national character, and their cars combine the advantages of Europe and the United States to pursue excellent quality and durability.

So in the whole world, German cars are always the most popular.

In contrast, the country of Dongying also attaches great importance to quality, and because of the lack of resources, they have always gone against Armenia, pursuing the fuel economy of automobiles.

Although their cars are slightly inferior to German cars in quality and luxury compared to other countries, their prices are cheap and fuel-efficient, and they have gradually occupied the forefront of the world's automobile development trend.

It can be said that China is the country with the most complex national character in the world, and its long history of thousands of years has endowed this country with the most complex thoughts, and it is also more comprehensive than any other country.

When people from other countries buy a car, there will be a clear direction.

For example, the pursuit of leniency, luxury, such as the pursuit of fuel efficiency, such as the pursuit of cheapness, such as the pursuit of handling, such as the pursuit of safety, and so on.

They all know that it is impossible to take care of all aspects of the production of automobiles, and to be able to take care of two aspects, three aspects, is already satisfied.

But when Chinese people buy a car, they always want to be perfect.

I want a big car and I want to be fuel-efficient, I want to be cheap and luxurious.

Moreover, many people buy cars for the sake of face and comparison, so they care more about the superficial things than the inner quality of the car.

In the past 40 years of China's economic development, the people have gone through the process of turning from having no money to having money, but this basic concept has never changed.

When there is no money, the cheap, fuel-efficient Toei car is my favorite.

When it came to money, German cars with better quality and wider became favorites, and this was only a change in choice.

Most car manufacturers can't understand the thinking of the Chinese people, especially the French and Italians, who entered the Chinese at the earliest, but finally returned home.

Their specialty is in the production of personalized cars, the pursuit of quality, individuality, style, handling.

But they don't know that what Chinese people like is to follow the trend, to like the mean, and to like big and luxurious.

Armenia's cars meet the needs of the Chinese people to a large extent, but their informal quality makes it difficult for the Chinese people to accept their cars in terms of fuel consumption, and there are many small problems.

They missed the very beginning of Huaxia's development, and they entered Huaxia a little later.

Dongying people can be said to be the neighbors who know the Chinese people best, and they have built cars that Chinese people like.

However, their brand influence is limited, and the national contradictions between the two countries have always existed. After the Chinese people became rich and had more choices, they were gradually left out in the cold.

German cars have entered the Chinese market since the beginning of the change, and their cars are of reliable quality and have always been the most popular brand in China.

Especially after the Chinese people have money, they don't have the slightest shelf, according to the hobbies of the Chinese people, they have created a special extended model for Huaxia, so that their cars have always been popular.

In contrast, the share of French cars and Italian cars, gradually lost ......

The formation of the auto parts alliance is to increase the influence of the industry, but Jonas must also establish a car assembly plant and get a popular car brand, only in this way, can form a giant from upstream to downstream.

Moreover, this giant must conform to the preferences of the Chinese people, rely on the development of Huaxia to parasitize, and develop together with Huaxia.

BMW doesn't have to think about it for the time being, because they have gradually established a luxury brand since the seventies.

Ten years later, BMW still has a survival foundation to enter the Chinese market, and in the eighties, when the annual income of ordinary people is only a few hundred yuan, it can only rely on civilian cars to gain a foothold.

Since the 80s, many auto brands have entered a period of rapid development, but more companies have fallen into the quagmire and lost their competitiveness.

The 80s can be said to be a decade of great waves in the automotive industry, and the integration of the entire automotive industry is unmatched by previous decades.

It's only 84 years now, and eleven German car brands have disappeared, and even more in the UK. Most car brands are annexed by large corporations.

Opel, Germany's third-largest car company, has laid off nearly 30,000 employees because several of its main models are unsold, which has become a burden on its parent company, General Motors.

Like Rolls-Royce and Bentley, they are now succumbing to the name of the British Vickers Group, one of the world's largest arms companies.

The Land Rover, which has changed hands several times in later generations, is now also going bankrupt and has been subsidized by the British government for many years. The British government sells it year after year, but no one wants it.

Now, the British government is forcing Vickers to take over Land Rover, which is simply using Vickers as a garbage dump and stuffing any company into it.

However, the Vickers company cannot be underestimated, they control British warships, rockets, aviation, defense electronics, and can be said to be the British state-owned arms company.

And this company produces all kinds of weapons, from the sea to space.

For example, Rolls-Royce's sister company, Rolls-Royce, one of the world's three best aircraft engine manufacturers, is their company.

However, in later generations, Jonas did not hear of this company, and it should have been broken up in later generations.

In short, this is the era when it is easiest to get involved in the automotive industry, and there are many small companies that are difficult to sustain under the pressure of large companies.

Among them, Jonas is most interested in Steyr in Graz, Austria.

In addition to the production of heavy trucks, tanks, and munitions, they also have a complete industrial chain of car assembly plants.

From steel smelting, to die casting, from metal processing, to strict quality control assembly, they have complete technology.

It can be said that they are the Foxconn of the automotive industry.

They not only produce their own brand cars, but also process and produce Mercedes-Benz's big G, and in recent years, they are also producing BMW's flagship product, the BMW 3 Series.

In addition to this, Jonas values them because of their world-class material processes and intellectual property rights.

Steyr was originally an arms company, and began to produce artillery before World War I, and during World War II, Mauser rifles and Manlisha rifles were produced.

They also have their own steel smelter, so they have the world's advanced material technology.

In addition to supplying a wide range of alloys to engine manufacturers, they also have the world's most advanced hot-dip galvanizing process.

It is precisely because of this process that they will be valued by many automobile manufacturers and entrusted to them to assemble and process the whole car.

The hot-dip galvanizing process has appeared more than 100 years ago and is the most widely used and effective process measure in steel corrosion prevention methods.

In the construction industry, it is used for light steel keels, building layer panels, corrugated boards, roller shutter doors, etc. for all kinds of industrial and civil buildings; in household appliances and light industry, it is used for the shells and bottom plates of various household appliances; galvanized steel plates are widely used in light industry, home appliances, automobiles and construction industries.

It was only in 75 years that General Motors developed the hot-dip galvanizing process for automobile shell materials, and since then, the world's major automobile manufacturers have been striving to develop and develop anti-corrosion research and development.

In the automotive industry, the hot-dip galvanizing process is used for the shell, inner plate, and bottom plate of the car body.

The successful application of these technologies can greatly improve the working condition of the car, extend the life and save energy.

However, the hot-dip galvanizing process for automobiles can be described as the cutting-edge technology of this process, including a series of technical issues such as the chemical composition of the steel matrix, the rolling quality of the steel plate surface, the uniformity of the thickness of the hot-dip galvanized coating, the optimal structure of alloying and process control.

In addition, a series of factors such as weldability, coatability, and formability must be taken into account.

This process is now the best in the world no more than five companies, until later generations, Huaxia has not solved this problem, every year to import a large number of galvanized steel from abroad.

In order to save costs, a domestic model uses domestic galvanized sheets. As a result, less than two years after the car was launched, there was a large number of rusty doors and shelled paint, and the car of that brand changed from a best-selling car to a half-dead.

By the time Jonas had crossed times, it was almost unsustainable.

For that alone, Steyr is definitely worth the deal.

However, the arms division and the automotive division of this company have not been separated, and it is not so easy to acquire it.

Because he liked Big G in his previous life, Jonas knew a little about this company, and they were acquired by Magna Auto Parts Company in his later life, which shows that he still has a chance.

Jonas looked at the kid Stefan, ignoring the little crookedness in his heart, and asked, "Stefan, do you know much about the Steyr Company in Graz?"

As soon as Jonas asked for help, he immediately said happily: "What do you want to know? They are now the BMW foundry, and we have a specialist stationed in that company, so it's easy to get information about them." ”

Such a positivity, Jonas can't take advantage of it. Anyway, he is sugar-coated and eaten, and the cannonballs are definitely not collected.

In front of them, Jonas did not have to hide his thoughts. "I wanted to find out what the two private shareholders and the Austrian government were at odds about the future of the company, and to see if I had any chance of controlling the company. ”