"Speed & Excitement 5" vs. "Thor"?

In the eyes of industry insiders, this can't be regarded as a showdown at all, not because the theme styles of the two works are different, but because the distribution strategies of the two works are different from the beginning, and the target audience is also slightly different;

The rise of "Fast and Furious 5" as a series of movies is already a cliché: everyone knows that it was originally just a B-grade movie on a whim of Universal Pictures, and the investment in the first part was only 38 million, and even the minimum standard configuration of commercial blockbusters was 100 million US dollars.

After unexpectedly achieving good box office results, Universal Pictures began to brew a sequel, but the second part lacked Vin Diesel and the third part lacked Paul Walker, and the box office performance deteriorated, and the North American box office of the third part was only 60 million US dollars, which hurt the Universal Pictures industry. Universal Pictures, which is not good at making sequels, even "Jurassic Park" has been ruined, let alone "Fast and Exciting/Emotional"?

But Universal Pictures really has no hole cards.

Among the six major film companies, Universal Pictures is the least profitable with more than 100 million works invested every year, and Universal Pictures is also the least profitable with more than 100 million works per year, if it were not for the periphery created by Universal Studios - it is the only film studio other than Disney that has a theme park, and it is only a matter of time before Universal Pictures falls out of Hollywood's Big Six.

In desperation, "Fast and Thrill/Emotional 4" went into battle, and Universal Pictures regained Vin Diesel and Paul Walker with the mentality of being a dead horse and a live horse doctor, gritted his teeth and gave a budget of 80 million US dollars, looking forward to replicating the miracle of the first part. With the entire industry in decline, Universal Pictures has really succeeded.

As a result, there is the fifth part of the series, and there is also the joining of Lan Li.

"Fast & Thrill/Emotion 5" invested 125 million and truly became a commercial blockbuster. But even so, it's still just the minimum standard, this is all the works in this year's summer file, except for "Super 8", a work with the lowest investment - of course, its release time is not a summer file at all, but a spring file, but even in the spring file, its investment cost is lower than the animated film "Lango" produced by Paramount.

In other words, this is the "nouveau riche" who has been used to being poor since childhood, and suddenly became rich, but he is not adaptable.

Just look at Universal Pictures' own positioning, avoiding the frenzy of summer files, avoiding being crushed by competitors, and finally losing all their money, but they are unwilling to miss the most vigorous and concentrated summer frenzy of the year, hiding in other schedules to "steal" some box office, so they chose the first week of May, that is, the week before the official opening of the summer file.

In the eyes of industry insiders, this schedule has always been more ambiguous/ambiguous, stepping on the tail of the spring file, the market still has not recovered, and the east coast in early May is still cold and biting, which is not conducive to the pull of the box office;

In this schedule, there have been works like "How to Train Your Dragon", which had mediocre results on the premiere weekend, but successfully achieved a box office explosion with the spread of follow-up word-of-mouth; there have also been works like "RV Trip", where big names gather and are menacing, but they pounce on the production company and vomit blood; of course, more often, it is still low-cost thriller works like "Rear Window Horror" and "Entanglement" that occupy the schedule and gain popularity.

It can be seen that this is the positioning of Universal Pictures. is not confident enough, but he still holds a little luck and continues the good performance of the fourth part, without too much ambition, but he is still unwilling to give up.

Relatively speaking, "Thor" is menacing and full of confidence.

On the one hand, this is one of the last two works produced during the copyright period after Disney completed the acquisition of Marvel, and one is "Captain America".

As a direct result of this, Paramount hopes to make a big deal with these two works, and concentrates countless resources to promote the two works, and the reason why he chose "Thor" instead of "Captain America" is mainly due to the influence of Natalie Portman and Anthony Hopkins, the two Oscar winners, plus Kenneth Branagh is also a highly recognized director, and the box office performance is expected to be high.

Disney hopes to further test the market's reaction through the box office performance of these two works, and then make corresponding adjustments to the next Marvel universe. Naturally, Disney doesn't mind using its resources to add some momentum to its old rival Paramount.

The most direct embodiment is that there is a buffer between the release of the two works of "Pirates of the Caribbean 4" and "Thor", which is separated by a week. With this year's blockbuster blockbusters, and having to avoid the finale of "Harry Potter", Disney's move is already very rare.

On the other hand, this is the vanguard of this year's superhero blockbuster, which is the first to debut, and the market performance is undoubtedly highly anticipated, even fellow competitors Warner Bros., Twentieth Century Fox, etc., will take a serious look and see, and then fine-tune the publicity strategy of their works.

The first person to eat a crab can be a good thing or a bad thing.

It is no exaggeration to say that "Thor" is a work that concentrates all the focuses, thanks to the rave reviews of the early internal test screening, it can be seen that Paramount is full of confidence, and the industry is looking forward to the strong outbreak of this work, and some people even predict that the premiere box office of this work can break through the 100 million threshold.

Although it is no longer news that the box office on the opening weekend exceeded 100 million, especially in the past three years, regardless of the follow-up box office endurance, more and more works have achieved such excellent results under strong marketing and publicity, focusing on firepower to burst out of shocking energy on the opening weekend, but compared to the entire market, it is still a minority, and only 17 works have achieved such results so far.

Now, "Thor" is optimistic that it will soon become the eighteenth, which shows people's expectations.

In other words, although "Fast and Thrill/Emotional 5" and "Thor" were released one after the other, before that, people didn't put the two works on the same scale at all, and they seemed to be two opponents of different magnitudes - no, they can't even be called opponents, just two works with similar release times.

But after the news of "Vanity Fair" came out, the whole of North America suddenly exploded.

First, the showdown between Lan Li and Chris's ex-roommates, and then the new generation of acting showdown between Lan Li and Natalie, broke away from the shackles of the work itself and gradually evolved into a personal showdown, and the fire of gossip began to burn in an instant. The latter, in particular, is like a powder keg that ignites at a moment.

The controversy over the "stand-in door" was undoubtedly the biggest hot topic in this year's awards season, and even gave Annette Benin hope of winning the award at one point, but it ended with Natalie's victory. Now, the Oscar awards have been settled, but it doesn't mean that the media's pursuit is over-

If everything in the stand-in door has been confirmed, then is Natalie "stealing" a little gold figure? Even if not, Natalie's lying behavior is bound to be condemned by industry insiders. There is no doubt that this matter will be like a dog skin plaster for a long time, always following Natalie, and it can't be torn off, like a shadow.

I just didn't expect the opportunity to come so quickly.

Strictly speaking, the stand-in door has no direct relationship with Lan Li, not only is he not a party, but even an indirect participant is not counted, but the indirect relationship is inextricably linked, it is no exaggeration to say that without Lan Li, maybe the stand-in door would not have been exposed at all.

Now, Lan Li and Natalie are involved again, and they are directly facing each other, even if neither of them is the absolute protagonist of the film, but the media still focuses on the two people regardless of it, and can't wait to flock to the two people again.

"Wow, that shouldn't have been asked to me. When Natalie was surrounded by reporters and asked about this summer showdown, she showed a bright smile, "I'm not the one who shoulders the burden of the box office." "The wise Natalie, with a glint of wisdom in her eyes, is always able to easily turn a crisis into an invisible.

is not to shirk responsibility, but to ridicule the current situation of the summer file - in the summer of 2011, men are still in charge, and female movies survive in the cracks, "Thor" is a typical summer work, a superhero movie aimed at male audiences;

"I'm on my honeymoon right now, enjoying a rare time with my kids. Not long ago, Natalie had just given birth, and she brought up the topic again, and the reporters couldn't continue to ask them harshly, and sure enough, she was smart. finally concluded, "The works I starred in can land in the summer file, which is an affirmation in itself." The rest is up to the professionals. ”

In four or two, Natalie easily used the topic of the child to dodge the edge.

"So, do you have confidence in the box office of 'Thor'?" Naturally, the reporters couldn't easily let Natalie go, repeating the same question over and over again, vowing not to give up until the goal was achieved.

Natalie didn't show any fluster, her smile became more and more beautiful, exuding a maternal glow, "Of course, why not? ”

So, the media reported: "Natalie Portman: I'm confident in the box office of 'Thor'!"