Chapter 27: Conquer the Taste of Habit
Sent Gu Naifeng away, returned to the restaurant, looked at the empty tables and chairs in the store, and by noon, no guest had come in to order, Zhou Ming realized: He had made a mistake. Pen | fun | pavilion www. biquge。 info
The lost traffic, not only 80%, but almost all.
The Dujia Hotel opposite is full of guests and friends, and business is booming.
"Xiaoqiang, why don't we cancel the price increase, the guests are gone. ”
Gu Naihui whispered, her face full of worry.
Zhou Ming shook his head and looked at the Dujia Hotel opposite, and saw at a glance that many customers on the opposite side turned their heads to this side from time to time, and there was a sense of "demonstration" in their eyes that inadvertently glanced at them.
Zhou Ming noticed these gazes, and immediately shook his head and smiled: Only in the face of interests, these selfish and stingy guests will unite and form a force to jointly resist the price increase of Gujia Restaurant.
Are these customers suddenly not interested in food?
Of course not, they just temporarily suppressed the pursuit of food, coordinated with each other, and prepared to wait for the Gujia restaurant to cancel the price increase, and then come over to consume.
Why don't many high-end customers who are not short of money come too?
Because rich people are not fools, your hotel can rise by 20% today, and maybe it will rise by another 20% tomorrow and the day after tomorrow, and it will rise again and again, and finally rise to the point that rich people can't afford to spend.
Therefore, everything is difficult at the beginning, and the implementation of many policies is also the same, and at the beginning, almost everyone will resist it.
"It was ok, it was better without guests bothering. The renovation plan of our hotel can be carried out in advance, contact the construction team, and strive to complete the renovation of the hotel within one month according to the standards of three-star restaurants in the city. ”
Zhou Ming adjusted his thinking and decided to invest all the 1.5 million credits he earned some time ago into the renovation and expansion of the hotel!
Here's how he planned:
The hotel floors are increased from three floors to five floors.
The kitchen area on the first floor was doubled, and the number of tables in the hall on the first floor was reduced from 16 to 8.
The second floor is a dining area for low-end guests, with 16 dining tables and 6 private rooms.
The third floor is the dining area for high-end guests, with 8 large independent private rooms, with an elegant and quiet environment and complete internal facilities, specially designed to entertain high-end customers.
The fourth and fifth floors are still living areas, but the room layout should be adjusted, adding 3-5 rooms, not only to free up a single room for themselves to live, but also to recruit people after a while, and new employees should also have a place to live.
Gu Naihui's mouth opened, and she wanted to tell him to stop these tosses, and pull the guests back first, otherwise the money will be spent, the hotel renovation will be completed, and the guests will not come, so ......
"Trust me, I have a way of pulling guests back, involuntarily and willingly. ”
The confident gaze in the man's eyes made Gu Naihui feel certain, picked up the communication device, and called a construction team to come over on the same day.
After the construction team controlled the large construction machinery, it took two days to dismantle the original building structure, and all the valuables in it were vacated, and then on the basis of the original foundation, it was reinforced, and then it took about half a month to present a new and beautiful five-story building in front of everyone.
Half a month, to build a building, is it a bit fantastical to build a building at such a fast speed?
This speed is not exaggerated, because the workers of the construction team are wearing devices similar to exoskeleton mechas, carrying out construction operations, not to mention flexible movements, carrying thousands of pounds of objects, the actual burden borne by the workers is less than one-tenth, in addition, the building materials used to build houses in this world are not common reinforced concrete, but a kind of carbon fiber prefabricated board with light weight and high strength, which is combined and spliced, and some gaps are filled with high-viscosity industrial glue...... This kind of house is not only structurally solid, but also consumes very little labor and time.
Of course, this kind of house is just an empty shell, accounting for less than a third of the total budget, and the real big thing is the interior decoration, plus the cost of adding new tables and chairs, the cost of tableware and smart kitchenware, plus the purchase of several cleaning robots, and the kitchen dish rising conveyor device (to avoid the waiter running upstairs and downstairs with the food), the final total cost is more than 2 million credits.
And in terms of time, it took another half a month.
And this added up to a month, Zhou Ming instructed the construction team and decoration workers, according to the design drawings he drew at the same time, the other side was not idle, in the backyard of the hotel, set up a small shed, and bought a large number of soybeans, in the shed, developed a new food series - tofu!
Yes, in this world, there are many kinds of bean crops, but the types of bean food are pitiful, beans are basically used for oil extraction, or used as domestic animal feed, at most bean sprouts, steamed beans, boiled beans, and soy milk, and have not gone deeper into the field to develop a complete bean recipe.
In Zhou Ming's world, in that foodie empire, bean food, including tofu, tofu brain, mapo tofu, dried tofu, tofu, bean paste, tempeh, tofu milk, etc., it can be said that hundreds of kinds of bean foods have been developed.
This month, Zhou Ming has developed more than 30 tofu dishes, which can completely open a full table of "tofu feast".
The Gu family, after tasting these tofu dishes, after enjoying their faces, their confidence in Zhou Ming rose again, because the production cost of tofu is very low, and after it is made into dishes, the price is not too high, it is completely within the tolerance range of customers, and the taste is tender and smooth, the taste is unforgettable, and after it is launched, it will definitely be very popular with customers!
……
October 7th.
After a week of careful preparation, the Gujia Hotel, which has completed a complete renovation, announced its reopening.
Not only that, on the day of its reopening, Gujia Hotel held another vigorous new product tasting activity, attracting a large number of onlookers.
When all kinds of hot tofu dishes were placed in front of the onlookers, people talked about it in the fragrant aroma.
As long as the price of the dishes in your Gujia restaurant does not come down, you will never eat a bite!" This person looked firm, and he resisted the price increase of the Gujia restaurant unswervingly.
"It's free, why don't you try it? What kind of tofu is it, it smells good. Someone swallowed.
"You can't taste it! If you taste it, you'll be tricked, you can't buy a plate, don't taste it! You can't taste the food in the Gujia restaurant!" someone stopped the human.
"This ...... What kind of taste is this, so fragrant, so fresh, and so delicious! This dish called tofu pork rib soup is really amazing!" came an exclamation from the front.
"Spicy and spicy, give me some water, this is called mapo tofu, it's really spicy, but it's so spicy, it's so exciting!"
"This plate of fried shredded pork with green pepper is very good, I feel that the fragrant and dried meat in it is better than the meat!"
"Stink, this thing stinks, how do you make it? It's simply called 'stinky tofu', can you really eat it? Try it, oops, it tastes really good!"
"Hey, a big bowl of hot and sour tofu brain, as long as 5 credits, when did the dishes of the Gujia restaurant sell so cheaply?"
"Mapo tofu is not expensive, 12 credits for a plate, the most expensive tofu pork rib soup, only 48 credits a piece, Gujia restaurant, conscience found?"
"Since it's so cheap, it's better to go in and order two dishes, and if the dishes are more than 20 credit points, you can try the new tofu launched today. ”
"Let's go eat it once, order a few cheap dishes, and the dishes in the Gujia restaurant are indeed a little better than the Dujia restaurant. ”
"Hey, why is it so luxurious inside, is this still the same Gujia restaurant before?"
As soon as the guests walked into the Gujia Hotel, they were all taken aback, they hadn't come for a month, this ...... That's a big change, isn't it?
The first thing about the interior of the store is that it is bright, and the walls, floors, and tables are all reflective, and you can almost see the shadow of a person.
The chairs for the guests have also been replaced, and they are all cushioned backrest chairs, and the back of the chair is also covered with a layer of red silk cloth, giving people a sense of class.
There are also cleaning robots running back and forth on the ground, the kitchen that has become empty, and the lobby on the second floor and the private rooms on the third floor.
At least compared to the Dujia Hotel opposite, it is a level of high-end atmosphere.
And these guests learned from Gu Dawei that in order to decorate the hotel like this, in order to bring customers a more comfortable and quiet dining experience, and in order to let customers experience more thoughtful and meticulous service, Gujia Hotel has taken into account all the things that can be considered for customers, and the renovation fee has also cost more than 2 million credits...... Gujia Hotel does all this, not to make money by unscrupulous means, but sincerely, with high-quality service, high-quality meals, in exchange for customer satisfaction and trust.
As soon as I heard that 2 million credits were spent, some customers balanced a little bit in their hearts, and thought again: in such a high-end place, the price of dishes is only 20% higher than that of the opposite side, and there is such a clean and quiet dining environment, more delicious dishes, and more thoughtful service, a little more expensive, in principle, it seems to make sense.
After getting Gu Dawei's conclusive guarantee that "Gujia Restaurant will never increase prices in the future", some customers were shaken, and after eating the tofu feast, they came to consume again the next day.
Thereupon.
On October 7, Gujia Hotel entertained 1,100 customers and had a turnover of 37,000 credits.
On October 10, the number of customers received rebounded significantly, exceeding 1,300 person-times, with a turnover of 42,000 credits.
On October 18th, the number of customers was entertained, breaking through a record high of 2,200 people, for which Gujia Hotel had to publish job recruitment information, offering higher treatment and longer working years, recruiting two kitchen workers and two waiters, earning 8 coins at the same time, the turnover of this day, exceeded 120,000 credit points.
On October 20th, the consumption of sauerkraut fish, spicy crayfish, rural grilled fish and other expensive dishes of customers increased significantly, because the price of these dishes did not rise, some guests who have not eaten for a long time, after seeing others start to order, they can't help but order a few, and then out of control, the turnover of Gujia Hotel this day broke through a record high, reaching 180,000 credits.
On October 28th, the number of customers entering the Gujia Hotel for consumption exceeded the carrying value of the hotel, in order to reduce the pressure, the Gujia Hotel recruited two takeaways and launched the intimate service of "spending 50 credits, and the takeaway will be delivered to your home for free", customers can order food in advance and deliver it to the ...... After the takeaway service was launched, it was quickly welcomed by customers, and the customers who sat at home and waited for Gujia takeaway gradually accounted for the vast majority, which undoubtedly greatly reduced the pressure on Gujia restaurants to entertain customers.
After a series of measures, the profitability of Gujia Hotel has increased linearly, and the consumption and eating habits of the townspeople in Baowan Town, which are also slowly undergoing huge changes, are also taking place in these measures......