Chapter 196: Character Design
Hello Jonas, I have been commissioned by Madame de Santo Domingo to help you with the media. There are many issues that we have to communicate with before we can publicize them. ”
"Thank you, Koenig, for everything. ”
"No, I should thank you for making me your spokesperson. ”
Koenig is one of five people Ursula has chosen to make Richie secretary, and his appointment as Jonas's press secretary today will definitely add a lot of leverage to his resume.
However, Jonas could not take this for granted, after all, Koenig was not a subordinate of Jonas.
Settling down at Jonas's bedside, Koenig took out a hard-shelled folder and opened it and spread it on his lap.
Everyone in the room was in a good mood, including the four members of Jonas' family, Nicole, Davis, Toledo, and others.
"The case of your assassination last night has become one of the major news stories in the world's major media reports. In addition to the Olympics, news about you has dominated the pages of the world's major media outlets.
According to our preliminary investigation, these twenty hours. More than 200 major media outlets have placed your news in important sections, and more than 300 large media outlets have targeted your news as a secondary report.
The media that focuses on you is mainly in Europe, while the media that focuses on you is mainly in Asia and the Americas.
And the media in Europe are mostly firmly behind you, the rest are biased towards neutrality, and there are less than ten media outlets that are on the opposite side of us......"
Jonas couldn't help but ask, "On the opposite side of me, what's the main report?"
"They believe that your assassination and your father's car accident are part of a conspiracy theory, and that the close relationship between your father and son with interest groups is an important reason for your assassination, and they think that you are to blame. ”
Hannah didn't speak, but her face was very ugly. Andrei said with some excitement: "Can we collect evidence and sue these media?"
Vera said: "Andre, listen to Koenig's analysis first. ”
Andrei nodded, and Koenig continued: "I don't recommend suing those media, it will only make me the protagonist of the news, which is not in our interest."
However, you don't need to worry that we have a relationship with the countries where these media outlets are located, and even their shareholders.
Mrs. Santo Domingo has made hundreds of phone calls and contacted all sides. So, the topic on this side will soon subside. ”
Jonas said, "Thank you very much Aunt Ursula and you for your efforts. ”
Koenig smiled and said, "Mrs. Santo Domingo should now negotiate with the three major television networks on how to guide public opinion, and Mr. Rich and Mr. Green are willing to give some resources to open up the relationship, so there is no need to worry too much about this."
What we need to pay attention to now is what kind of attitude to deal with the general public, as a football star, as a public figure, we must first establish the positioning and character of Jonas in this incident. ”
Hannah asked, "I understand the positioning, it is to establish the image of Jonas as a victim, but what does the character mean?"
Koenig said with a smile: "The complete positioning of a person in a social group, including appearance, talent, education, moral quality, personality and hobbies, etc., is a person's propaganda positioning in the society.
Jonas is in good condition in all respects right now, so Mr. Richie, Mrs. Santo Domingo, has the intention of creating a perfect image for Jonas and making him an idol for the general public.
Once this kind of character is finalized, Jonas will not be questioned at any time in the future. Even, when a person stands in opposition to Jonas, he will receive social condemnation. ”
Jonas frowned, he had seen more of the bad effects caused by the collapse of the personality in later generations, such as the British royal family, such as those presidents, those stars, once the personality collapsed, it would be bad.
So, he muttered for a moment and said, "Koenig, I'm not against creating a perfect image around me, but no one is perfect, so some flaws have to be created for me.
For example, I am romantic, for example, I am an idiot in some way, only a flawed image is truly perfect, and it is also acceptable to the general public. ”
Koenig carefully wrote it down on the paper before adding: "Very good advice, a flawless image is indeed easy to cause public distrust. Creating defects in some inconsequential places will make you more acceptable to the masses.
But, Jonas, the flaw of Merry is going to be easily criticized, are you sure you want to make a flaw in that regard?"
Jonas smiled wryly: "My love affair with Stephanie, Christina, Theresa, and Nicole is here, and it's hard to clear up. So, I don't think it's perfect in this area. ”
Koenig made another note before he said: "We'll talk about this later, it's been almost twenty-four hours since you were assassinated, so the most important thing now is to release our attitude and not let the media speculate." ”
Jonas asked, "The assassination case hasn't been solved yet, shouldn't we take a stand after we get the police and the killer on the side first?"
Koenig laughed, "Mr. Rich has used his connections, and now Weinstein is under our control. Let him be smart, naturally know what to do.
And Mrs. Santo Domingo will rush to Washington tonight after meeting with the heads of the three major television networks, so the worries of the police can also be put down. ”
"What is Uncle Mark's attitude?"
"Weinstein is in jail, and of course, our side will let him live in exchange for his cooperation in this matter. It's all because he covets Nicole's beauty, and it has nothing to do with what happened two months ago. ”
Jonas knew that because of his inadequate work, the arson case two months ago, the ear-cutting case had become a problem.
Now, as long as he can get rid of his relationship with the case, certain concessions are necessary.
Otherwise, if Weinstein talks nonsense, his image will be completely ruined.
Even killing him now won't help, because he also has a younger brother, Bob, and the two brothers are not without the power to resist.
When their side has an absolute advantage, it is well worth it to make a slight concession in exchange for Jonas's reputation to be untamed.
Jonas pondered for a moment, nodded and said, "I have no opinion. ”
Koenigdon was much more relaxed and smiled: "So, let's talk about the handling plan for each link now." Strive to hold a press conference before nineteen o'clock, twenty-four hours after you were assassinated.
O'Raymo, you go to the hospital gate now, and inform the media that at nineteen o'clock, we will hold a press conference at the Beverly Hills Hotel. ”
Davis, who was sitting next to the window, smiled, "Tonight, I think my hotel is going to be full again." ”
It's just a joke, of course, and the Beverly Hills Hotel is one of the most popular hotels in Hollywood at any given time.
If it weren't for their relationship, it would have been almost impossible to rent their press hall temporarily.
Next, Koenig sets out the initial state of mind at the beginning of Jonas's assassination, the panic and anger of the assassination, and the attitude after the assassination.
Many of the details that Jonas didn't pay attention to, he was able to figure out why he had to pay attention to them, and from beginning to end, he set up a perfect self-justifying event.
These things, not a professional, simply can't think about so thoroughly.
It wasn't until Koenig had set the cause and effect of the whole thing that Hannah said to Jonas with some regret: "I'm also building your publicity team, but I'm too unprofessional, and in the future, professional things will have to be handled by professional people." ”
In Brooklyn, New York, Harvey, who was staying at home, received a phone call. "Nineteen o'clock, stay tuned to the Fox Network's press conference on the assassination. ”
Harvey knew that the moment to decide his fate was imminent.
He has now resigned himself to his fate, although the police have no evidence that you can prove that he was the one who instigated it.
But many times, no one cares about the evidence.
Just like him, it was not without a single evidence that Jonas was established, and then retaliated against.
At 18:55 a.m., he sat in front of the television and recognized it as the Beverly Hills Hotel when he saw the press conference.
The fact that reporters from hundreds of media outlets filled the press hall was enough to prove the sensation it had caused.
Before starting, he saw Alain Ryder on the spot, as well as the spring breeze Murdoch, and oil tycoon Davis.
Even Senator Henks, representing California, stepped in and was whispering to Los Angeles Mayor Tom Bradley.
Seeing this mayor, Weinstein couldn't help but show a hint of sneer. According to his investigation, Jonas Hoffman did not have a good impression of black people, and he did not know what price he paid to make him stand up today.
At nineteen o'clock, a man of about thirty years old sat down in front of the podium, and his demeanor was specially trained like a star.
He sneered even more, this was a show, but he had to admit that this was a show that would decide his fate.
Before the reporters asked, the man made a statement on behalf of Jonas Hoffman in an enthusiastic tone, and read a "handwritten letter" that I don't know if Jonas had read it, but it represented Jonas's attitude.
In this statement, Jonah describes himself as a pure angel, an innocent lamb who has no idea why he has been targeted.
At the end of the statement, he also said that he was willing to forgive the mastermind behind the scenes, and only wanted to know the cause of the incident.
And when the man answered the reporter's question, he revealed that the police had specific clues and urged the main messenger to surrender.
Seeing this, Weinstein, who had no choice, already knew what to do.
He went to surrender and surrendered, and with a few years in prison, he could exchange for peace in the future.
Of course, he had to be careful not to involve Jonas......