Chapter 314: Cloth
Only three years have passed, and six textile factories of the same size that Chen Jiefu is preparing to set up have been built around Qingcheng.
Because these six textile factories belong to six different consortia in Japan, the fabrics on the surface of Qingcheng will not be controlled by one family, so that the price will be raised frantically, so that Qingcheng people can live a life without clothes.
Similarly, because of the rapid expansion of these six Japanese textile mills, the Germans who originally occupied the majority of the market share of the cloth and a small number of small workshops and factories in Qingdao are not having a good time now.
In the price war, they are losing ground because of the cost problem, from the initial emergence of Japanese cloth in the market share of more than 85 percent, all the way down to the current market share of only 40 percent of the miserable place.
As far as Shao Nian came down, he came to the conclusion that if the Germans and the local small handicraft owners could not think of a way to curb the Japanese merchants, they would fall by half in less than a year.
At that time, Germany, which has not completely torn its face and is even seeking cooperation between the two sides, will be much less affected, and those small factory owners who are struggling to survive in the cracks by relying on cheapness are afraid that they will be forced to close down and sell their factories.
Without him, the Japanese production process is simply too cunning.
Even laymen like Shao Nianshi who don't know how to weave cloth can see the key.
Don't look at Shao Nianshi, he just made a preliminary investigation of the textile market in Qingcheng, but every time he passed by a store, he would buy a sample of the different brands in the shop, as well as the best and most inferior fabrics among each brand.
As a cloth shop that still trades with scales and scissors, the customer's request, even if it is to buy a ruler, they are also cut for people.
After all, those samples that are placed outside are all large-scale rolls of goods one by one, or even larger.
This guest needs 2.2 meters to make a short coat, maybe that guest needs 3.3 meters to make a big coat.
In addition, Shao Nian's number of everything came to a foot, and dozens of external cutting materials were added together, which was also a big business.
Among them, Shao Nianshi also deliberately asked the boss in the cloth village what kind of fabric is the best to sell.
After confirming that it was basically Nissan goods, he twisted it with his hands.
This comparison, Shao Nianshi has a number in his heart.
Self-produced homespun cloth, cloth produced in Germany and cloth produced in Japan, only need such a twist, and it can be clearly divided immediately. Of the three major types of fabrics, homespun cloth is the thickest one.
It feels heavy not to mention, and the warp and weft weaving are particularly fine.
It's just a little bit bad, it's a little frizzy.
Probably because there is no modern textile machine for the repeated stretching of cotton threads, as well as the later grinding, hanging pulp several processes, if you use this kind of soil machine and soil dye cloth to make clothes, when wearing close, it is a little inappropriate.
In the process of pulping and washing in the early stage, it is largely accompanied by the problem of color fading.
Of course, this is not a problem at all for the villagers who want to be cheap.
Because they are strong enough.
Even if it is the most expensive homespun cloth, worn on the body of ordinary peasants, those who do not go to the ground and do not climb the mountain take good care of it, and for three or four years, unless it is bitten by insects and rats, it is not bad at all.
This is an advantage that foreigners cannot match.
However, China's homespun cloth has become a disadvantage in Qingcheng, an emerging and advanced city that is becoming more and more advanced and more receptive to new ideas and ideas.
Because they are strong enough, city dwellers who put them on their bodies will not wear them out for two or three years.
But when I bought them back home, the clothes I made became unfashionable or old-fashioned.
There are also many homespun cloths, whether it is the color or the texture of the fabric itself, which are not suitable for making some special foreign styles of clothes.
Even if they bought it cheaply and returned home, those skilled masters still held their glasses to this kind of fabric, shaking their heads and telling each other that they couldn't make any good style of cloth.
This made the status of homespun cloth awkward.
Combined with its pitiful low yield, the long hours of manual labor and the inability to lower the asking price make them one of the least competitive varieties of the three categories.
Now in Qingcheng, in addition to the local people in the surrounding suburban counties will buy this kind of homespun cloth, the local residents who can get by a little bit at home are generally not very likely to buy this kind of cloth.
After all, there is another kind of German cloth that has a price similar to that of homespun cloth, but basically does not fade, and the quality is also very good.
As the most expensive fabric among the three categories, German cloth can not find fault with each other in any way.
The thick feel, the extremely rigorous knitting technique, the fine arrangement of warp and weft threads, and the fashionable and exotic colors all make it occupy a great weight in the fabric market.
However, with the friction between Japan and Germany over the ownership of the concession area of the Jiaozhou Peninsula a while ago, the economy of Qingcheng and nearby towns was greatly affected.
Everyone's life is not as good as when they first started in the German-occupied area, so the small citizens who could have made do with it subconsciously thought of saving money.
German cloth, the most expensive of them all, became an option that they were excluded from when it came time to cut new clothes.
Everyone knows that this quality is really good, but when I think of this price, I can't help but shake in my heart.
As the first place in clothing, food, housing and transportation, and also among the top few in the fast-moving consumer goods army, most of the profits are earned in the process of high-speed sales and continuous production.
In the textile industry, the most taboo is the backlog.
Just as the fashion of clothing is changing every day, the printing and dyeing methods of cloth and textile techniques are also in the process of constant change.
If a batch of fabrics can be fully digested by the market in just three to five days, the funds returned can fully cope with the new trends that follow, and they can also free up their hands to produce new products without pressure.
But if it sells very slowly in the market, welcomes a new wave of popularity, and even the season has passed, then the remaining fabric is really smashed in your hands.
Even if it is transferred to an inland city that is not so fashionable, it needs to be labeled with the cost of transportation and labor that is not needed in the first place.
Not to mention the loss of a large amount of extra consumption, it is also necessary to pray that the new fabrics of competitors who can keep up with the trend will not enter the mainland market in the same period as their backlogs.
Once this happens, you will be at least a quarter behind your competitors from now on.
The money is getting less and less, and even new products can't keep up with the plan.
Germany's Dexing brand foreign cloth suffered a big loss because it did not pay enough attention to the impact of Japanese cloth.
When their factory director found out that the inventory backlog problem had inexplicably, it was a little too late to make adjustments.
When they paid attention to it and regained their strength, they found that it only took this small quarter for Japanese cloth to gain a firm foothold on the Jiaodong Peninsula and seize most of the market.
So what are they for?
Cheap, and a trendy way to change two or more suits in a season.
For example, the best Japanese cloth is sold at a low price of 16 threads, with rough stitches and ordinary quality, but it is also the most popular type of cloth and nothing else.
The cost price of this piece of cloth is about 149.55 yuan, and the wholesale price sold to the cloth market is about 200 yuan.
This allows the manufacturer to get a profit of nearly 50 oceans from the factory.
Then, after the cloth dealer receives it, it will carry out an effective price fluctuation according to its own situation.
The standard size of this piece of cloth is 100 meters, of course, in Chinese weights and measures, it is more than 300 feet.
The price that circulates in the market is generally 50 yuan on top of the wholesale price.
This means that the price of one foot of cloth is about the price of octagonal five.
And if an adult wants to make a half-length tunic, they need to be at least five feet long.
Here, it would take four or five oceans to spend on the fabric.
You said that if you are a housewife who controls the economic lifeblood of the family, and you want to buy a new set of clothes for a family of three after entering the cloth village, will you choose a one-foot-octagonal five cloth or a one-foot-one-yuan fabric?
After all, there doesn't seem to be much difference in the unit price, and if you really have to come to a cloth of one or two zhang at every turn, there will be a difference of one or two oceans outside here.
Compared with the cheap cost of Japanese cloth, the cost price of German cloth may cost 200 yuan, which is really no price advantage.
Then the question arises, why are Japanese textiles so cheap with the factories built in China and the workers recruited?
Could it be that the textile process is more advanced, and the requirements for the operation and number of workers are lower?
If Chen Jiefu had been standing by Shao Nianshi's side at this time, this knowledgeable person would have said, "No!" It's just that the Japanese are more capable of cutting corners than the Germans.
Their machines are based on the same principle as German textile machines, and are no more advanced than the German ones.
However, in order to enter China, their Japanese textile mill deliberately made a very cunning adjustment in the penultimate process.
That is the stretching of the cloth.
They adjust the pulling torque of the machine to the maximum.
When a piece of cloth is hung with pulp, it is also necessary to pull the cloth towards both ends through human or mechanical force, on the one hand, so that the fabric will not wrinkle after drying, and on the other hand, it is to expand the ductility of the cloth, so that the original cloth that is only 100 meters long will not produce problems such as pumping, shrinking, and folding to reduce the length through flattening.
This was originally a process that was good for the fabric, but under the operation of the machines in the Japanese textile mills, the ductility of the fabric was stretched to the maximum limit.
So what are the consequences of this process?
Originally, only 100 meters of cloth was pulled to 105 meters by external force, which will make the fabric thinner, more brittle, some of the dark lines through high temperature scalding or high pressure pressing, will become the first part that can not withstand external force, when the people wearing these fabrics take back the pulp to wash once or twice, or put at the bottom of the box for a quarter, when you take it out again, you will find that these positions have already broken into powder.
Either a huge hole is exposed, or the knitting yarn breaks through it, and when it is pulled to the end, it becomes a rag that cannot be restored, and it cannot even be patched.
It's simply the most intuitive sample of the money.
But even if this is the case, ordinary people don't know the Tao, and those insiders who do textile don't know?
Fabric vendors and bosses aren't all profiteers, so why don't they remind their customers to choose more durable fabrics?
At the end of the day, it's because of the price.
These people knew that the Japanese cloth was poor, but the reason why they made new clothes was to go out and participate in some decent things.
For this kind of scene clothing that is not worn every day, can only be worn for one or two quarters, and even cannot always be worn for the sake of face, they don't want to be cheap, what can they want?
In addition, the people who buy flower cloth and foreign cloth are more office workers who pursue style and fashion.
The change of colors of Japanese foreign cloth at the forefront of the times has become one of the biggest reasons for them to buy.
It's not that they don't remind them, but the other party's needs happen to be caught by Japanese cloth merchants.
Japan's printing and dyeing technology is one of the leading in the world.
Coupled with the circle that also belongs to East Asian culture, the aesthetics and printing technology there cater to the tastes of Qingcheng residents.
In addition, they concoct a very distinctive color from time to time, with cute or gorgeous constantly changing colors, it has become the most popular fabric on the market.
It is also because it is always producing new colors, even if most of the colors are somewhat similar, but it also gives ordinary citizens an illusion that Japanese cloth is always at the forefront of fashion, constantly adjusting according to fashion.
So that people who can afford to buy cloth naturally turn buying Japanese cloth into a foreign reaction.
In the end, it becomes a coarse and coarse clothes for work, you don't need to buy too good, you can make do with the sturdy homespun cloth, and this summer or this winter is the most fashionable cub, or buy a piece of Japanese cloth to tailor it.