Wednesday, July 15.

Jianghai City, the economic center of the Oriental Country and a special administrative region directly under the Central Government. In the Pujiang Hi-Tech Park in the east of the city, in the office building where an Internet media company is gathered.

Most of the employees of nearby companies know that there is a popular science website called "New Ideas" here, and the owner is a well-known academic anti-counterfeiting big V in China, Yuan Chezi.

Speaking of which, Yuan Chezi can still be regarded as Gu Wan's senior, because fifteen years ago, Yuan Chezi was also a student of the Central University of Science and Technology.

However, after graduating from the bachelor's degree, Yuan Chezi went to Oceania to study and work, and it was not until a few years ago when the Internet was gradually popularized in China that he saw the opportunity to return to China, taking advantage of the blank opportunity of the domestic online science popularization community to stake his land.

This Yuan Chezi himself studied biomedicine. And this field has always been the easiest angle for natural scientists to gain public visibility. This Yuan Chezi has been in business for several years, and he has successfully climbed into the first echelon of Internet science popularization and anti-counterfeiting.

There is no way, biological and medical things are easy to understand, plus a little gimmick, and Xiaobai is easy to understand, so the natural public communication is strong.

Uncles and aunts also like to watch health programs on TV with the names of experts.

On the Blue Hole Star, when Yuan Chezi returned to China to fight counterfeiting a few years ago, it was the most arrogant period when the domestic qigong tide and other crooked and evil ways were at its most arrogant, and the country also needed to uproot the tumors of qigong.

To be fair, in those years, Yuan Chezi still made contributions.

It's a pity that it is difficult to go from luxury to frugality, as the qigong is finished, Yuan Chezi, who is used to the pleasure of fame and fortune, can't stop, so he can only make enemies across the circle, and now he learns and sells to find celebrities in other fields to scare.

It is inevitable that it is unprofessional and its motives are not pure, and it is inevitable to scare the wrong people and even spread rumors.

……

That morning, as soon as Yuan Chezi arrived at his office, the female secretary looked slightly nervous and put an EMS courier on his desk.

"What's it? Why don't you take the envelope off when it's all opened?"

Yuan Chezi couldn't help but feel a little strange when he saw that the courier envelope had been opened and was stuffed back again.

"You will know when you read it, it is a lawyer's letter. I'm afraid you'll think it's fake, so I've left the envelope behind. The female secretary accompanied her and explained carefully.

"Lawyer's letter?" Yuan Chezi showed a slight hint of surprise.

Could it be that he was intimidated by a letter from an old professor who was sprayed by him and couldn't take care of himself? This is a major benefit, and tomorrow it will increase a wave of popularity.

He hurriedly opened it and found that it was a law firm he had never heard of in Ark City, Donghai Prefecture.

"Commissioned by Gu Play...... Gu Wan: Oh, it's the high school student I sprayed three days ago and said that he was bragging about pseudoscience, right? He actually dared to send me a letter?" Yuan Chezi laughed and ordered the female secretary, Xiao Mo, you call Xiao Huang to me!"

The little yellow in his mouth, named Huang Feixiang, is his junior brother, not a bull. It's just a graduate student majoring in astronomy who graduated from the Central University of Science and Technology 3 years ago.

It's true that it's hard to find a job in astronomy, unless you're one of the top ones in your major, and you can do research at those observatories run by the state at public expense.

The rest of the people who have to find their own way are basically equivalent to what they learned in school in vain.

Therefore, since Yuan Chezi gradually finished the qigong tide two years ago, he began to raise some lowly students in science majors.

Let these people help him find academic slots in society, and see if there are any big professors who have scandals and can take a bite.

Anyway, these people's salaries are cheap, and graduate students who graduated from prestigious universities are the least desirable and the most difficult to find a job because of their major, and they are willing to do it for 50,000 yuan a year.

As long as the traffic of popular science websites rises, this cost can be smoothed out.

Usually, there is no heat in this major, and these little brothers can do some other miscellaneous things, in short, they will not be paid in vain to let them be idle.

This time, if you want to play with fake Gu, the specific judgment part is actually from Huang Feixiang's handwriting, because Yuan Chezi himself is a student of biology, and he doesn't understand advanced physics and astronomy knowledge at all, which is what Huang Feixiang is teaching him now.

The female secretary quickly called Huang Feixiang over, he didn't know that he was in trouble, and thought that his senior brother wanted to praise him.

"Senior brother, do you have any orders?"

Yuan Chezi actually prefers his subordinates to call him boss in his heart. But I want to be approachable and scholarly, so for the younger students, I still deliberately care for them and call them seniors.

At this moment, he cleared his throat and asked rhetorically: "The results of your criticism of Gu Play last time are impossible to measure, your arguments are solid enough, right?

Huang Feixiang had never seen the world, and as soon as he heard that he had been written by a lawyer, he subconsciously felt a little cowardly: "Ah?

"Privately Nima's fart! Can you still plant Lao Tzu without planting? Honestly, are you sure? Otherwise, I'll fire you! A lawyer's letter scares you. Yuan Chezi was directly on fire.

Is 50,000 yuan a year for raising waste?

Huang Feixiang also knew that he had said the wrong thing, so he hurriedly remedied: "I think my arguments are okay, when I was studying, my mentor, Professor Wu, often went to the Zijin Observatory to take us to observe and teach us.

The accuracy of the equipment of the Jiangnan Prefecture Capital Observatory is absolutely impossible to be worse than that of the State Observatory in Donghai Prefecture, and Professor Wu himself said that with the equipment of the Zijin Observatory, it is impossible to measure the cosmic microwave background radiation that is lower than the existing value.

Because even if you set the focal length to the farthest and the exposure integration time to the maximum, you still can't eliminate the source of interference. ”

Yuan Chezi rolled his eyes and asked, "Then have you understood the other party's latest paper on observation and test methods published in the Journal of Tunghai University?"

"I don't understand it too much...... But I don't think there's any inspiration in it. And I think, if it's that simple, why didn't others do it?" Huang Feixiang could only tell the truth.

Yuan Chezi originally heard the first half of the sentence, and he was already angry in his heart, and he wanted to drop the ashtray.

But after listening to the second half of the sentence, he calmed down.

Yes, if Gu Play is so awesome, why are there so many old professors in China, and others haven't thought of it?

When you blog and question the other party, this is mainly the idea.

Moreover, it doesn't matter if you win or lose the lawsuit, because this kind of lawsuit is at most a reputation infringement, and it would be nice to lose a little money.

Even if an apology is published in the newspaper, how many people will see it? It's just that some professors who follow the news will see it.

And the public will not read the apology statements of those scholars in the newspaper, and just flip through them when they see them.

And what he Yuan Chezi cares about is only his reputation among the public.

As long as the public's reputation is not stinky, everything is easy to say, and the Internet media business can continue.

As for whether it stinks among professors, what does it matter? He has already stinked a long time ago, and he doesn't have to worry about lice when he has a lot of debts.

On the Internet, 1 professor and 1 civilian, all contribute 1 click-through rate, which is the most popular pig, but how can the professor have more people than the public.

Therefore, the lawsuit is not important, but the explanation to the public. Even if he loses the lawsuit and loses the evidence in court, as long as he wins in the mass media, he wins.

"Xiao Mo, Xiao Huang, you prepare with both hands. While arranging for me to respond to the lawsuit, I also found a way to entrust a television station or other media to have a public debate. Xiao Huang, especially you, are responsible for providing me with defense materials.

Even if the lawsuit is lost in the end, as long as the public who can't understand it believes that 'so many old professors say that this thing can't be measured, how can you measure it', and muddy the waters, we will not lose. ”

What Yuan Chezi gambled on was that the public could not understand the academic arguments of both sides at all.

The public can only understand the story and understand "why the most awesome professor has said that this thing can't detect you with such a spicy chicken device, but you can".

"Okay boss, I'll arrange it. ”

……

The next day, Ye Di received a reply from the other party at the law firm, saying that he would accompany him to the end.

The other side even made a statement through formal channels, saying that it would open the debate.

Then there is nothing to say, and the prosecution process goes straight to the beginning.

Gu Yu was still a little confused at first: That Yuan Chezi, where did he get this kind of confidence? He must not be able to read the paper at all, and he couldn't ask the top masters, so he dared to do this, right?

Still openly debating? Is it embarrassing enough to throw people away?

It was still his mother Ye Di's eyes that were sharp-eyed, and told him directly: "I have long understood this posture, he wants to make himself a tragic hero who is oppressed by the academic circle and the judicial circle."

What he blocked was that even if we won the lawsuit, the influence would not be very great. And the public who watch TV and surf the Internet can't understand the scientific truth when you refute it. They can only understand the arguments of 'how awesome professors say they can't do it, and if you do it, then it must be a fraud.'"

Therefore, you will win the lawsuit, but the flow of public opinion and reputation are not necessarily. At this time, it is not necessary to see whether the theory you are talking about is scientifically awesome, but to see whether you explain it in simple terms so that liberal arts students can understand it.

At this point, it is absolutely not to be taken lightly. That Yuan Chezi has become famous for several years and has nearly one million fans on his blog, which shows that what people have studied all their lives is not academics, but how to make academics understand by uneducated people.

There is a famous saying in our lawyers: no referee, no debate, so what we are most afraid of is talking to the ignorant masses. I can't help you at this point, you have to figure it out yourself. ”

Gu Yu listened to it and suddenly became enlightened.

Mom can only help him settle the professional circles with referees.

And the ignorant melon-eating masses want him to settle it himself.

These are two very different sets of logic.

Gu Play felt that he needed to polish his manuscript well, not seeking professionalism, but only seeking to understand it in simple terms.

This question should be consulted by those who are engaged in media studies, not those who are engaged in law.

"Ask if Futaba is not at home, go to her for lunch, take out the paper by the way, explain it to Aunt Li, and see if she can help me process it." ”

Aunt Li is from the National Science Publishing House and has been an editor of popular science books for more than ten years, so she should have more experience in how to persuade Xiaobai in simple terms.