2011 is a big year for domestic films, which is a point that most people in the industry are familiar with at the beginning of the year.

There are many reasons, including macro guidance from the national perspective, as well as micro perception and promotion by film industry people.

Because the domestic box office in 10 years has broken through the 10 billion mark, an increase of 4 billion from 6 billion in 09, and it can be said to have doubled a little more exaggerated.

This is a booster, which makes many people start to be optimistic about the domestic market, after all, the previous domestic market was almost barely supported by those big directors.

But being optimistic about the film industry does not mean that it agrees that movies can make money, because the 28th law has been around for a long time, as if it is an unchangeable rule.

Even if the box office exceeds 10 billion, it still hasn't been able to change this rule.

And many people understand that the 11-year film year is not a complete market choice, not a complete free development, and has a huge relationship with upper-level policies.

Because the country wants to develop the film industry, there is this big year.

For example, 11 years coincides with the 90th anniversary of the establishment of the file, so we have to prepare for the filming of "The Great Cause of the Archive", the status and significance of this film Everyone understands, the actors are all wrists, even if there is only one shot, you can easily call out the names of the actors, which can be described as a masterpiece integrating domestic filmmakers.

If you look at the value of an actor, no one can make this movie, but if everyone is acting for free, it will be completely different, this is the policy.

So this movie is determined to make money, the best publicity, the best filming in theaters, and the best appeal of stars all determine this.

In addition, it also includes other themed blockbusters, such as the Thirteen Beauties of Jinling with the theme of Nanjing, such as the Xinhai Revolution.

There are also some movies that are destined to be blockbusters, such as "New Shaolin Temple", the three words Shaolin Temple are super IPs in China.

For example, in "Wulin Gaiden", the audience is the box office guarantee.

There are also female generals of the Yang Gate, Longmen Flying Armor, King's Feast, Guan Yunchang, and A Chinese Ghost Story......

There are too many movies that don't need to be promoted at all, and people can be interested just by looking at the name, so this year, it is almost artificially pushing the box office results to a new level.

This year, film and television investors are also active enough to start looking for the one that can make the most money among the many super IPs.

Some people think that Donnie Yen is safe, some people think that Liu Yifei's Xiaoqian is more interesting, some people think Guan Yunchang is handsome, and some people think that Shaolin Temple is more emotional, everyone has their own different views and scrutinies, and they also have their own plans, but almost no one takes a fancy to the weird "N Days of Broken Love".

It's not that everyone snubs it, it's just that he hardly has any advantages for a good movie.

This kind of movie about youth and emotions has been there before, such as the perfection of the international chapter, Fan Ye's Guanyin Mountain, but everyone knows that it just relied on two big bowls to forcibly pull a little attention, and the final result is really a mess.

So veteran, seasoned filmmakers know that this movie, nonono.

Not to mention that investors say no, even the issuer is not confident, so everything is simple.

The minimum cost of production should not exceed 10 million.

Publicity, how to save money and how to come, just promote it on the Internet, this thing is a simple answer, don't run around, it's very expensive to eat, drink and lazar......

So in the end, the investment was less than fifteen million.

But no one thought that this investment, which could not catch up with other people's special effects or a small movie worth a few actors, would create amazing miracles.

It has not only written a strong stroke in the history of Chinese films, but also laid a new publicity model, and the economic termination is also efficient, that is, network marketing.

Almost no one can predict this, unless he is a descendant, such as Yu Yue.

Yes, apart from him, no matter how good an expert can think of it.

Until the day before its release, no one realized how much of a presence the film could achieve in its 11 years of power.

On November 8, 2011, the lovelorn N was released for many days.

Then, all those in the industry were shocked.

There is no slow performance, and it is perverted and strong as soon as it comes up.

In the first three days, it was a non-holiday, and the box office was 56.9 million!

On November 11th, this is the festival created by the Chinese people, Singles' Day.

Success is not accidental, it must be determined by many factors, and the stall for many days of broken love is aimed at Singles' Day, which has proved to be extremely wise.

The single-day box office exceeded 50 million, and it was unbeatable.

All the people in the industry were trembling, and then they continued to pay attention to this guy who exploded in the small universe just like they watched penguin stocks.

The box office exceeded 100 million in four days, and the box office in the first six days was fixed at 189 million!

What is the concept?

All people in the industry understand that this pure new partner with no background, no history, and not a popular IP will return to its original cost in two days after its release, doubling its income in three days and doubling it in four days......

In a week, the profit has doubled, and the momentum is still unabated.

In just one week, people know that this guy is undoubtedly the big dark horse in the film industry this year.

There is no doubt that under the pressure of many blockbusters, this kind of investment in movies is not bad if it does not lose money, and it is really difficult to make money.

However, not only earned, but also doubled.

Its momentum is comparable to that of a great cause, and as for the other films that seem to be good, it has not been offline for more than a week.

But what is the concept of archiving greatness, in the movie world, it is a little exaggerated to say that the protagonist of the lovelorn is not as big as the wrist of a passer-by.

But it's just a counterattack, and it doesn't make any sense at all.

What will happen to its development, where it will end, and how many miracles it can perform, everyone is waiting.

And with the hot release of N days of broken love, a name began to enter more people's field of vision.

For the audience, what they remember is the cheap Wang Xiaobei, the leftover girl Huang Xiaoxian, and the old Wang who said that his love and righteousness are invincible to his chest, and for media investors and entertainment companies, what they see is a name in the production and distribution - Chuncheng Chunfeng Media.

Then people found out that in the investment of 15 million, Chunfeng Media accounted for one-third of the investment, and it turned out to be the largest shareholder!

Even the issuer didn't vote as much as them!

Envy, jealousy, and then full of doubts.

These days, almost the vast majority of companies have similar scenarios and similar conversations.

Secretaries and assistants, male or female, walked into the leader's office with a stack of documents.

said: "I have checked, this Chunfeng Media is the Chunfeng Media that once signed a contract with Sunrise Sunshine, they only have one investment in the film field this year, that is, they have been in love for many days, and they invested at the beginning of the year, directly leading the investment of 5 million, accounting for more than half of the film except for publicity." The spring breeze was originally crumbling, and the rising sun was poached by the Changhe Media in Spring City, they originally only relied on the support of this pair of artists, and after being poached, they reached the point of exhaustion, but they bought 10 million penguin stocks in the second half of the year, which tripled in three months, and the direct income was 20 million. ”

When they heard the report, most of them had mixed expressions, some were amazed, some were shocked, and some were puzzled, but in the end, they all came down to admiration.

Yes, it's never a matter of luck.

God is partiality occasionally, but not all the time.

People may step on dog shit, but in addition to the fact that it is impossible for dogs to step on it every day, let alone step on dog shit luck every time.

Sunburst Sunshine is a classic investment case, and the entry of penguin stocks is a beautiful nerve knife, and this lovelorn for many days can only be said to be earth-shattering and crying.

If time can be repeated, if someone puts the lovelorn N on his desk for many days, even if he says that his mouth is rotten, he will not vote.

Because it's not something that a normal person can do, unless the person is a layman, a madman.

So at this moment, no one regrets it, just exclaims.

Just a week after the release of the lovelorn N-day release, Yu Yue, who found that his little wings did not fly as a result, fell to the ground with a stone, and happily invited a group of friends to the theater to watch the lovelorn N-day created by Chunfeng Media with a lot of money.

Walking out of the theater, a group of people had smiles on their faces that couldn't be hidden.

"What's the deal, I found out that falling out of love is a comedy!" Chen Qilin sighed.

"Don't be sad about falling out of love, maybe it's the beginning of happiness at the next stop. Sophie said with a smile.

"Yu Yue, how can you see that this movie can be popular?" Wang Shao was rarely rude to Yue.

Binshu and his wife looked at Yu Yue with a smile, also waiting for an answer.

Yu Yue smiled slightly: "There should be a small celebration banquet." ”

Wang Shao thought for a while and said, "My Lao Tzu said that he wanted to have a meal." ”

Chen Qilin suddenly woke up: "Yes, yes, yes, and my father." ”

At the dinner table, Wang Sheng raised his wine glass with a smile, and said with sincerity: "Yu Yue, you won!"

Chen's father said: "I didn't know that you two made a bet, but Lao Wang, you said that you were going to invest 5 million at that time, and all the money from this movie went into your pockets." ”

Wang Sheng smiled bitterly: "Even if I tell you, do you dare to vote?" Yu Yue said that the penguin can be doubled, why don't you go in after a price limit?"

Chen's father was bitter for a while, yes, once, a considerable investment in front of him, but he didn't cherish it, now looking back, it's really regretful, if God gives me a chance to do it again, I must say to Penguin stocks, I want to buy 100 million!

Yu Yue smiled and said: "Uncle Wang, you lost, the equity you hold in Chunfeng has been determined, it is Yicheng, but I haven't won yet." ”

"Can it really be more than ten times?" Wang Sheng's surprise this time was not too big, it seemed very possible.

Yu Yue nodded: "Five million has been pressed for a year, and if you don't come back ten times, I'm sorry for the time it takes." ”

Wang Sheng laughed: "If my money is doubled in a year, I am satisfied." ”

Yu Yue said with a smile: "If it only doubles in a year, when will I become the richest man." ”

Ga!

Everyone was stunned.

Countless pairs of eyes, like light bulbs, stared at Yu Yue's faint smiling face, like a dream.

Those of you dare to swear to the lamp, this is the best they have ever heard in their lives. B's cow.B, but there is still a ghost idea that you should believe him.