After chatting for a while, the topic returned to acting.

"I've always been curious, what do you value most when you take the script?"

"Logic and completeness, in fact, the script is a thing that can be analyzed on three levels: characters, themes, and stories. I look at the theme first, then the story, and finally the characters..."

"Don't you think about the director?"

"This is something to think about later," Shen Ming added: "At the beginning, I didn't have any conditions to consider the director or the team..."

Yao asked, "But the scenes you choose are pretty good!"

"Luckily, the directors and teams I met are quite reliable, especially the team of "Hot Pot Heroes", I felt the joy of creation for the first time! Director Yang Qin respects actors very much, and will not treat you as a performance tool just because he is a director... This is so important for young actors!"

Zhou Xun strongly agreed: "Yes, it is indeed important!"

"When you communicate with the director with questions, but he is very perfunctory, this attitude will inadvertently hurt the creativity of the actors..."

Yao: "I found that you only seem to be taking commercial films?"

"No, I also borrowed a lot of marginal and literary themes, such as "Burst Drummer" and "La La Land"..."

"Why don't you make some domestic literary films?"

"I don't have a favorite script, but now the market is hot, most of them are commercial films, in fact, the choice of actors is very small, and they will always change with the changes in the industry..."

"So you became an investor yourself?"

“… Yes, anyway, I saw a good script, and I had a chance to become an excellent work, but I could only make it into a semi-finished product, and a large part of the reason was because of the funds, which I regret..."

Yao nodded and nodded: "That's why you invested in "The Wandering Earth" and "Nezha"?"

"The situation is like this, "The Wandering Earth", we are not very optimistic, including the director and a few producers, our original idea was to open up, it is best to make it, and several producers invested money because of my relationship, including Brother Jing, he also saw that I invested 80 million, and felt that he couldn't fall behind, so he invested 60 million;

"But a lot of investors have withdrawn halfway?"

"Information asymmetry, film investment is actually a particularly complicated thing, the main investment, co-investment and even filming can continue to enter the market to chase the investment, the imperfection of relevant data leads to the investment of which movie is a gamble, and many investors will choose those movies that seem to sell well. Like "Nezha", it takes five years to do it, in fact, it is too in line with commercial streamlined production, I am not short of money, so I can chase it..."

……

Why were there so many traffic movies in previous years?

This starts with the controllability of the movie!

In the eyes of moviegoers, the standard of a good movie is a good story + good acting + good production.

But in the market, most of the time, a good story + good acting + good production is not as good as good publicity.

It's the same with Hollywood.

Therefore, the publicity and distribution cost generally uses 50% of the production cost, and sometimes it is even the same as the production cost.

Most people's aesthetics are actually tracked, as long as you make a standard film and let more people know about it, you will have more income.

Publicity, one of the most powerful elements, is called a big star.

The audience wants to see the work of a star they are familiar with, so stars have always been a major element in movie promotion.

This is a perception that has been there since the commercialization of films.

The internet age has changed all that.

The communication channels of self-media have created a group of traffic stars with a large number of fans but no works and strength.

Capital realized that traffic stars actually have strong propaganda power, which can occupy the public's field of vision and create the illusion that something is very popular, so there was a blind belief in traffic in Chinese films before.

However, traffic is only responsible for maintaining the popularity of publicity, and an important publicity point that really makes people enter the cinema is IP.

In addition to the popularity of the original powder, the main advantage of IP is that it has an eye - something that has been proven to be good, and everyone will be more assured to see it.

It's just a pity that since "The Return of the Great Sage", the proportion of netizens' evaluations in the box office of the movie has become stronger and stronger, whether a movie is good or not, the word-of-mouth effect is getting faster and faster, almost released in the morning, and you can see it in the afternoon.

This has led to a lot of lagging investments hitting the nail in the head.

"Shanghai Fortress" is a typical example of crashing to death because of the lag in production in the case of trying to repeat the must-make commercial law of the previous era.

It's not that there is a problem with their investment, in the era of their project establishment, the combination of traffic + IP is a function that will inevitably make money.

It's just that this era ended so quickly that capital was flashed out.

……

"A young actor"

"I practiced my skills, and then came to the crew"

"He's ready to use all his passion to change this crew"

"Changing the world"

"When this actor matures?"

"He knows"

"It's impossible to change the world"

"All you can do is change yourself... Don't forget your original intention and still achieve your purpose"

Zhou Xun suddenly asked, "Then what is your original intention?"

“… Make money!"

"Huh?"

Shen Ming smiled: "At the beginning, I thought about earning enough three million, going back to Changsha to buy a big villa, and then finding a job, or like my father, opening a hardware store, marrying a daughter-in-law, having a bunch of children, and raising two dogs, but people's minds will change..."

"How has it changed?"

"Buddhists talk about the threefold realm of life, looking at the mountain is the mountain, looking at the water is the water, seeing the mountain is not the mountain, looking at the water is not the water, looking at the mountain is still the mountain, looking at the water is still the water, I think it is very similar to the triple realm of the actor... When you reach a certain level, you will definitely touch the bottleneck, and after breaking through the bottleneck, that feeling is really like yourself, seeing all beings, and seeing heaven and earth in "The Grandmaster"..."

"I really think that God appreciates food, at the beginning, I didn't know anything about acting, but I just know how to mobilize emotions, how to act is right, enter the circle, and luck makes everyone like it, so while restraining my desires, I also want to enter the palace of performing arts to see what is the difference between actors of the highest level!"

Zhou Xun: "So what realm have you reached now?"

"It's hard to say, depending on the director's ability..."

"How?"

"When I filmed "Solid as a Rock", I completely emptied myself, handed myself over to Lao Mouzi, and let him carve... I believe in him, but this trust is based on knowing in advance that he is a big director and is very strict with the actors, if it is a small director, then it may take me a little time to build trust..."

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