The box office of $52 million in the opening weekend is indeed a small and fresh romance film!

Production plus publicity for less than $20 million...

Hollywood is crazy, how is this possible?

Why did such a good project get it by a few Chinese?

They analyzed all kinds of things, and finally came to the conclusion that the market has not had such a small and fresh taste movie for a long time, and of course, the popularity of the heroine Shailene Woodley...

Why not Shen Ming's popularity?

I don't know, that's what the analytics department says anyway!

Fans analyzed that Shen Ming could make at least $60 million from "The Fault in the Stars"...

And it is well documented ...

The key is that the marketing account also has a rhythm, and their title is very scary: Shen Ming's profit from one movie is worth Wanda's profit for three years...

stepped on Lao Wang in various ways, and by the way, he took out "The Great Wall" and stepped on it.

And Yang Xin also admitted through Weibo: "The Fault in the Star Fortune", including last year's "Night Stalker", is a project that Shen Ming is optimistic about, we are only responsible for investing money, the profit of "Night Stalker" is more than 150 million, and "The Fault in Star Fortune" will only be higher!

That's right, in addition to the patriotic youth, Shen Ming has another title of investment ghost...

It's still the kind of ghost who can check the information and doesn't have any moisture!

……

"I just like this story and want to act..."Looking at Brother Bo's evil smile, Shen Ming continued: "Okay, I admit it, I read the script at the time and felt that the box office of this drama should not be too bad, plus it doesn't require much investment, so I voted for it!"

"Do you have any basis for that?"

"I just think Lao Mei's movies in recent years have been a bit too violent, all of them are big productions, superheroes or something, and they lack that kind of touching warmth..."

This is what Kominsky said to him, and although "Incomparably Beautiful Pain" is not a particularly bestseller, it has also appeared on the best-selling list in North America, which is based on the original work!

"So, you can make money!"

Huang Bo nodded...

"It's just a matter of luck. ”

Shen Ming waved his hand, not wanting to mention it again.

"Ning Hao, do you know?"

"Of course, what's wrong?"

"He has a lot of good scripts in his hand, if you are interested, I can introduce you to you..."

"Okay, but it's better to wait another month, in two days when "Wolf Warrior 2" will be released, I still have to accompany the roadshow!"

“… How much can you run?"

"Wu Jing said, 30 cities a month!"

Huang Bo was taken aback: "30 seats, then are you still sleeping?"

“… No way, when "Wolf Warrior" was released, Brother Jing ran 25 cities in a month, and of course he had to break the record this time!"

"Hey, I heard you wrote a movie?"

"That's right, it's called "Great Wishes", and it will be released in September!"

“… Who are the investors?"

"It's just my company..."

Huang Bo frowned: "Didn't find other companies to take risks?"

"What risk can there be, the total investment is less than 18 million, and it's just a small-cost comedy!"

"It's not a matter of risk, you have to give a little of the profit to other companies!"

Then Huang Bo took "Embroidered Spring Knife 2" as an example to tell the gameplay of the circle.

It is probably that there are at least a dozen co-producers behind the general high-quality projects, that is to say, as long as your project is a high-quality project, you can earn twice as much before it is released!

In the past, there were 4 to 5 producers and distributors of a movie, covering production, theaters, distribution, and publicity, but in recent years, the list of film producers of big directors has become longer and longer.

"Can you divide your investment into several shares and sell it at a premium of 20 percent..."

"Who buys it?"

"Some people buy it!"

Huang Bo continued: "It's easy to be attacked if you eat alone!"

In the case of a sluggish market environment, everyone wants to pass on the risk in advance and bring in more and more investors.

This is the case now, and many experts advocate the 'inflection point theory', so that it is difficult to accurately predict the box office even if the best film is.

Therefore, the producer is willing to attract multiple investors with a very small share and concentrate more resources together.

It can also be regarded as a group for heating...

In this case, if you make a good movie by yourself and then sell it, it is even easier to become a thorn in the eye!

"Then I'll go back and discuss it with Sister Xin..."

Shen Ming pondered for a moment, and it was indeed the case.

……

As for the theory of market inflection point, it should have appeared last year.

In 2016, the Chinese film market opened high and went low, and the summer and National Day files were lost successively, which surprised the industry insiders who shouted "hitting the 60 billion box office" at the beginning of the year, and the "inflection point theory" of the Chinese film market was very loud.

According to year-end statistics, the market has only risen by less than 4% compared with last year, and compared with the 20% increase in the number of screens, the box office is actually declining!

There was no improvement in the first half of this year, and the half-year statistics show that this year's box office is not even as good as last year...

A bunch of film experts, professors, all kinds of guidance and maze...

It was already four o'clock in the afternoon when I came out of Bogo's house.

Milk Xiao was very excited: "Let's go to the movies?"

“… Watching a movie?"

"That's right, your idol's new movie!"

"Rescue Against Time?"

"No, it's "Embroidered Spring Knife 2"!"

“… Forget it, let's go watch "Flash Girl", it's Peng Peng's first time on the big screen!"

That's right, "Flash Girl" was released, just before Shen Ming participated in "Longing for Life"...

The film schedule is very poor, only less than eight percent...

almost didn't exceed "The Great Protector", which has been in theaters for eight days.

The first film in the film schedule is "Embroidered Spring Knife 2", 30%, with the first "Embroidered Spring Knife" as the foundation, "Embroidered Spring Knife 2" got a guaranteed release of 400 million...

Shen Ming searched for a long time on his mobile phone, and only then did he find a "Flash Girl" in a movie theater about a kilometer away...

The film schedule is too low!

"It's... How can this movie be a big hit?"

I can't wait a few more days for Brother Ming to be on "Longing for Life"...

Milk Xiao was curious: "Is this movie good?"

"I don't know, but Peng Peng said that this movie is very good, I believe in his vision!"

"Let's go... Buy me ice cream!"

"Okay, what flavor do you want?"

"Blueberry one!"

casually found a cold drink shop and picked out ice cream for Milk Xiao, Brother Ming suddenly thought of something: "That's right, "The Fault in the Stars" made money!"

“… How much did you earn?"

"How much did you vote?"

While licking the ice cream, Milk Xiao thought about how much money she had spent: "I invested 3 million for the first time, and then you asked me for 8 million, it should be 11 million!"

"Okay, at least five times the profit!"

"Five times?

"Of course, how could I lie to you!"

Five times is just the minimum figure, and it is estimated that it can be more than ten times.

"What are you going to do when you make money?"

"Well, buy a house!"

"What house to buy? Don't we already have a villa?"

"I want to have a house in every city in the country, so you don't have to stay in a hotel!"

"Huh, why me?"

"My house is yours!"

Wonderful Book House