526 overseas box office
North America is the world's No. 1 film box office market, and there are almost no rivals in overseas regions that can stop it, even China, which rose strongly in 2015 and 2016, is still some way from the hegemony of the United States, but any film that wants to make a profit will not miss the overseas market.
The overseas box office of "Avatar" of 2 billion US dollars is still the best result in the entire film history, and the overseas box office performance of "Titanic" of 1.5 billion US dollars in 1997 is a miracle in film history.
Perhaps, the box office potential of a single market cannot compete with North America, but China, Japan and South Korea in Asia, Germany, France, the United Kingdom, Russia and Spain in Europe, Australia in Oceania, Brazil and Mexico in South America, the box office potential of these regions cannot be underestimated, and the combined overseas box office has greater potential than a single region in North America.
As of 2017, there are a total of 8 works with 500 million in North America, while there are 6 works with 1 billion overseas, and more than 60 works exceed 500 million. That's the gap.
So, for those commercial blockbusters, no one would be stupid enough to ignore the overseas market. To be precise, there is only one piece of the cake in the North American market, but there are more than a dozen pieces of the cake in the global market.
Universal Pictures is no exception, and Paramount is no exception. The two works that fought in the opening battle of the summer file once again launched a cross-showdown in the overseas market.
"Thor" was released in 64 countries and regions outside of North America, showing the wide audience of comic superhero movies, and the rating advantage of "PG-13" has been vividly brought into play, on the other hand, "Fast and Thrill/Emotional 5" has also shown no weakness, also rating "PG-13", and relying on the foreshadowing advantage of the previous game, successfully launched in 62 countries and regions.
However, the two works have stepped out of different development curves, and due to the drag of word of mouth, "Thor" has lost in all directions, and the decline in North America has extended to different markets around the world like a virus.
Thanks to Chris Hemsworth's Australian identity, "Thor" is highly sought after in Australia, with a total box office of 20 million, becoming the second largest overseas box office of the film, only behind the United Kingdom;
Surprisingly, the third largest overseas ticket warehouse of "Thor" is actually Mexico. The film traveled to Mexico during the filming and was stationed there for a long time, which is reflected in the box office figures, which are 19 million in total.
But it's a pity that, on the whole, the box office performance of "Thor" is still unsatisfactory, and it can't even find a representative highlight, as the first overseas box office, the United Kingdom only contributed a total box office of 22 million US dollars, which also made the major media in North America sigh regretfully.
In addition to "Spider-Man", the overseas box office of the "X-Men" series and the "Iron Man" series are unsatisfactory. The performance of "Comic Book Heroes", a film work with a distinct American culture, has been curbed to a certain extent. The overseas box office of "Iron Man" is only 266 million.
In the end, the overseas box office of "Thor" also stopped at 230 million, which can be regarded as the same level as "Iron Man", and did not usher in a complete collapse fiasco, especially compared to North America, the box office data is still significantly improved. At the beginning, the overseas box office of "Iron Man" was lower than that of North America, and even "Iron Man 2" was only about to be flat, which can be seen that the overseas box office potential of comic book heroes has been further developed.
But that's not good news for Paramount.
The global box office of "Thor" in North America and overseas is only 370 million, compared to the cost of 150 million, the world needs at least 400 million or more to make a profit - not necessarily profitable, just possible, but now, the total box office has not even been able to break through 400 million. Not to mention the huge publicity expenses that Paramount spent on this work.
Loss.
One "Thor" brought Paramount at least 40 million losses, and possibly more. Next, due to Disney's acquisition of Marvel Comics, the copyright changed hands, and the cooperation between Paramount and Disney, two top production companies, was bound to be not so easy, and the prospects for the sequel project suddenly cast a shadow.
In stark contrast, the strong performance of "Speed & Excitement/Emotion 5".
Two years ago, the overseas box office of the fourth part of the series achieved extremely excellent results, and in the case of 150 million in North America, the overseas box office reached 210 million, even compared to "Iron Man", the gap is not as obvious as imagined, which has also become an important factor in the fifth part of Universal Pictures.
This time, the highly acclaimed fifth installment is naturally menacing.
Since its premiere, "Fast & Thrill 5" has topped the weekend box office in 56 countries and regions, and has won the top spot in 43 countries and regions, and as many as 29 regions have won three consecutive titles. Before "Pirates of the Caribbean 4" swept the overseas box office market, "Fast & Thrill 5" became the box office hegemon in May!
In the end, the United Kingdom, Russia, Germany, Australia, and Mexico respectively ranked among the top five overseas box office of "Fast and Thrill 5", and what is even more commendable is that the total box office of these five regions exceeded 30 million! In comparison, the highest overseas box office of "Thor" was only 22 million, and the gap was far more dramatic than imagined.
It is no exaggeration to say that in North America, the two works have been entangled for a while, but overseas, "Thor" has no chance, and there has never been a glimmer of light, which is the real difference in magnitude.
In the five regions with a box office of 30 million, as the hometown of Lan Li, the United Kingdom has become the box office champion. Universal Pictures found the right time to change its promotional strategy, with Blue Gift as the core to carry out the promotion in the UK, the editing of the trailer, the selection of posters, and even the arrangement of subtitles, Blue Gift occupied an important position, and this method also successfully pushed the box office in the UK over 39 million!
The name "Ranley Hall" has spread rapidly in the UK, and it is also the second time that a potential box office superstar has appeared among the new British actors after the Harry Potter trio. As we all know, Britain is rich in stage actors, and the solid basic skills are amazing, but in terms of box office superstars, the new generation has been disconnected for a while, which really excites many British media.
For some, though, this is not good news. More precisely, a shameful message.
In addition, "Fast and Thrill/Emotional 5" also received a total box office of 20 million in France and Brazil, especially the amazing performance of Brazil, which lived up to the crew's hard shooting in Rio de Janeiro for a month and a half, and exploded all the box office energy;
It is worth mentioning that China, which has not yet been able to rise for the time being, has not introduced "Fast and Thrill/Emotion 5" - and also has not introduced "Thor". This box office market, which contains infinite energy, is still asleep, quietly waiting for the day when it will explode.
In the end, "Fast and Thrill/Emotion 5" strongly harvested 530 million box office in the overseas market, even if everyone was mentally prepared, they still gasped when they saw such results, compared to the fourth part of the series, the increase was even more exaggerated than that in North America, jumping directly from 200 million to 500 million, which is not only a good performance, but can even be called a box office monster-
You must know that even the "Iron Man" series, the overseas box office is only 300 million, but this series still allows Robert Downey Jr. to replace Johnny Depp and become the first person to attract money in North America. Of course, the real gold attraction of comic book adaptations of superheroes still comes from the periphery and the huge Marvel universe, which the "Fast and Thrill/Emotional" series can't catch up.
Now, "Fast & Thrill 5" has delivered a strong performance of 300 million in North America and 500 million overseas, swallowing 845 million worldwide, and has become a top blockbuster comparable to the "Pirates of the Caribbean" series. Even on the year-end box office list, this work has a hard time, and before the summer file, who could have foreseen such a development trend?
As Lan Li's first commercial film, "Fast & Excitement 5" has become the hottest topic of this summer's summer due to its strong box office potential, although it is only the third leading role, it has received countless attention and praise, and has been unanimously loved by critics and audiences; more importantly, no one should forget Lan Li's first film work.
"Buried alive", which just went offline in the first week of April, is as fresh as I remember it, this work has an investment of only 3 million, but it has achieved excellent results of 52 million in North America and 65 million overseas, and finally the global box office has reached an incredible 117 million, which is definitely one of the works with the highest revenue ratio this year.
Different from "Fast and Exciting / Emotional 5", "Buried Alive" is Lan Li's solo work. An independent sketch, a commercial blockbuster, two works have written their own box office miracles, for the majority of audiences, the name of "Lanli-Hall" is evolving its own unique charm, so, what about the next work?
Many people have turned their attention to "Fighting Cancer", a comedy with Seth Rogen, maybe another box office monster. So, how much salary does Universal want to win the blue gift?