803 Extreme means

The hotel checked out less than an hour and checked back in again. However, during the Berlinale period, hotel rooms are always busy and crowded, and it is impossible to stay in the same room, but thankfully, there are still spare rooms at the Grand Hyatt Hotel, so that Roy will not be scrambling.

There were suitcases neatly placed on the floor of the hall, Roy didn't pay attention, his toes kicked up, and tears were about to burst out in pain, so he had to grit his teeth and stand in place to soothe and soothe it, Andy's familiar voice came from the other end of the phone, "Roy, are you okay?"

Roy let out a big breath, "It's okay. He kicked his left leg, then limped down on the sofa next to him, "I personally think that this exchange will be a good thing for Lan Li, whether it is in the film circle or the theater circle." If you can take this opportunity to invite some young filmmakers to go to London or New York to watch Lan Li's play - provided that Lan Li can win the role, then this is definitely a good thing for Lan Li's reputation. ”

In the past two weeks, there has been no further update on the stage play version and the movie version of "Les Miserables", during which Lan Li participated in two auditions, one for the stage version and one for the movie version. The former auditioned for the role of Jean-Argent, while the latter auditioned for Anjola and Marius. Now waiting for the follow-up news.

The fame and heritage of the actors, in addition to the works, are also the recognition of industry insiders and the attention of fellow actors.

To a certain extent, the four film works have established a certain degree of industry recognition for Lanli, but the number of works is still too small, and the influence of the works is still too weak, and it is difficult to become a climate after all. "Detachment" was an opportunity at the Berlinale, and Dieter's invitation was another. In Roy's opinion, if he can participate in the stage play "Les Miserables", this will be his third chance.

Between the lights and the fire, Roy made the most favorable choice for Lan Li. It was only within one hundred and twenty seconds of receiving Dieter's call that he chose to stay.

"Also, my personal instinct is that there might be a chance for Lanli in Berlin this year. Roy said meaningfully, then shrugged, "Even if not." Lan Li is also at home here now. ”

In just four days, Lanli met Jacques Gyllenhaal, Dieter Koslick, François Aujon and the Berlinale audience. These seemingly useless foreshadowing and accumulation are actually the source basis of fame and word of mouth.

The pain in his toes still lingered, and Roy almost choked on his own saliva, and had to breathe a sigh of relief, "How about it, what do you think?" I just called to cancel the ticket, but if you have an opinion, we can discuss it again." ”

It's not about buying a ticket, it's about negotiating. The relationship between Roy and Andy is always in a state of game, not partners.

As a manager, Roy unilaterally decided to stay in Berlin, and as an agent, Andy had already planned to deploy in Los Angeles.

Now, the two people have a conflict in the direction of decision-making, they can complete the communication and reach a consensus on their own, but in the end, the decision is still left to Lan Li to choose - in the end, Roy and Andy are both hired by Lan Li.

“…… What about Lan Li?" Andy pondered for a moment, not rushing to express his opinion, but asked about Lan Li's situation.

"Cinema. Roy pursed the corners of his lips, not surprised by Lan Li's choice.

Lan Li has always been a film lover, and the Berlinale is much more appealing than the crowded academy PR occasions in Los Angeles. Therefore, after Roy briefly explained the situation in the car, Lan Li did not object, but returned to the Grand Hyatt Hotel again. Otherwise, Lan Li can ask for a U-turn at any time.

Andy chuckled, "Sure enough, it's still Lan Li." Then, after a slight silence for two seconds, Andy continued, "That's fine, Lan Li stays in Berlin and comes back after the film festival ends." ”

Agreed, Andy actually agreed, without even further discussion and argument.

Roy was not only not surprised, but shrewdly sniffed out something unusual, "Andy, what's going on?"

"The college PR business. "Andy has no intention of hiding it, even if it's not Roy, he has to tell Lan Li, otherwise when Lan Li returns to the North American continent, he is afraid that he will be in a hurry and unable to parry," The Weinstein brothers are simply two mad dogs, for the sake of Oscar, regardless of it, that face is really eye-opening. ”

There is no complaining and anger, but smiling ridicule and ridicule, but the ridicule hidden in it is extremely sharp.

Every year's college public relations is like this, the eight immortals cross the sea, each showing their magical powers. On the road to the little golden man, there are strong hands like clouds, thorns, and no one can know who will die before the finish line.

On the whole, the major studios' college PR is above board: small movie parties, formal parties, charity events, brand sponsorships, film critics association awards, media events, free DVD distributions...... It's nothing more than a variety of occasions, the guest list is hidden, and everything is done through social networking and publicity.

But the Weinstein brothers are an exception. In order to reach the top of the little golden man, they are often ingenious and uncompromising.

As a regular example, in 1996, in order to promote the barely well-known "Switchblade", they made a list of obscure veteran judges who were "not in Los Angeles, not partying," and then personally delivered the film to their door one by one, inviting the judges to watch the "unmissable film season" production.

Then, every once in a while, there are phone calls and emails, "Don't you think Billy Bob Thornton's performance deserves a nomination?" or, "Did you notice the lines of the movie, and the shots, there is a special meaning here". Loop, loop, until the judges have watched the film and communicated with them.

In the end, "Switchblade" completed a counterattack after missing the Golden Globe Awards and major film critics associations, and won two nominations for Best Adapted Screenplay and Best Actor above the Oscars, and also won the Best Adapted Screenplay.

As an extreme example, last year, from David Fincher to Alan Sorkin, from real-life Mark Zuckerberg to Eduardo Savarin, criticized, slandered, provoked and other negative remarks were heard endlessly, and even David's racist remarks were boiling.

Prestige is a delicate matter: after slander and slander, lies are clarified, but the reversal of fixed impressions is extremely difficult. What's more, in the process of gossip spreading, people don't care about the truth, but about excitement and novelty, so negative news tends to spread more quickly.

Sony Columbia Pictures, the producer and distributor of The Social Network, cleared up the negative rumors as quickly as possible, and the Weinstein brothers took it and stopped adding fuel to the fire, but the impact was already there. The final result is clear at a glance: "The King's Speech" overturned the "social network" that had led the way.

This year, again.

"In order to push the 'artist' to the top, they are now crazy and do everything. Although the words are sharp, Andy's tone is always steady, just downplaying the fact that "they are storming the four departments of film, director, actor and supporting actress, and now the negative news about Martin Scorsese and Woody Allen is flying all over the sky." ”

In North America, there is a lot of noise denouncing that Woody's creative energy has faded and he still refuses to retire, while on the other hand, he ridicules Martin's rise to the top with "The Departed", which is not proportional to his fame, and is completely false in name, and complains about the defeat of Alejandro González Iñárritu and Clint Eastwood.

For these two industry bigwigs, such rumors are actually just sprinkling water, they have experienced countless winds and waves, and they don't care at all. But the real intent behind the rumors is this: they are all too old and unmotivated to deserve the prize.

Once public opinion is formed, the competitiveness and combat effectiveness of "Hugo" and "Midnight Paris" will drop by a notch.

"In terms of Best Actor, they targeted Lan Li. After just two sentences, Andy cut to the chase, "Recently, it has been rumored in the industry that Lan Li was able to successfully ascend to the position at such a young age, obviously someone was behind it; During last year's awards season, Chris Sparling, the screenwriter of 'Buried Alive', sent a boastful email, and some people hinted that it was instigated by Lan Li. ”

"Ridiculous. Roy frowned slightly and blurted out.

Andy didn't respond, but continued, "What's more, the outbreak of the email incident caused the entire crew to fall into a qualification crisis, but the result? Lan Li became the youngest actor in history to win an Oscar nomination for his debut film." Andy laughed instead of being angry, and let out a chuckle, "The point is that these rumors don't mention who is behind them." ”

As his thoughts swirled around in his mind, it dawned on Roy.

The point of these rumors is not the connection between Lan Li and the mail incident, but the fact that after the incident broke out, Lan Li walked away and won the nomination.

This sentence successfully kills two birds with one stone: first, it implies that Lan Li is directly related to the mail incident, and second, it implies the person behind Lan Li's push. But there is no real handle left, just chasing the wind, but it is becoming more and more unpredictable.

None of the rumors mentioned names, but the fingers were pointed directly at Tom Hanks and Steven Spielberg.

The ingenuity is that if the names of the two bigwigs are mentioned, then there is nothing to do, Georges Clooney also took the initiative to stand up for Jean Dujardin this year, and there are countless cases of mutual support in the college's public relations, but the rumors are not mentioned, which obviously hints that there is something behind the matter.

Furthermore, whether it is Lan Li, or Tom and Steven, they can't stand up and explain their innocence, otherwise they won't admit themselves, and they directly confirm people's speculation.

Clever, really clever. The Weinstein brothers used just one rumor, and they immediately put Lan Li in a difficult situation. But, is that all?